Ever wished your online store could read minds?  That’s becoming a reality with AI. With the use of AI, search engines are changing into answer engines, such as Google’s Gemini and Chat GPT. Microsoft Bing. With these ingenious features, consumers should not have to scroll endlessly in ...

A recent leak of internal Google documentshas shook the  SEO community, offering a never given glimpse into the inner workings of the search giant’s ranking algorithm. This revelation has significant implications for SEO professionals and marketers, as it exposes previously unknown or unc...

A powerful weapon your website needs to surpass the competition in 2024 and beyond is Image optimization. As the renowned American poet Lawrence Ferlinghetti said, “It’s much easier to consume a visual image than reading something.” In today’s digital world, images are more t...

Big News for entrepreneurs and SEO experts! Another major update from Google is that the Google Business Profile Chat and call history will soon come to an end.  From July 31st, you can no longer have quick, in-the-moment conversations with your clients directly from your Google business profil...

May 2024 was a transformative month for digital advertising, with Google’s I/O conference showcasing significant Google Ads updates and highlighting the increasing power of AI in ads and search. Alongside this AI revolution, Facebook (Meta) also rolled out significant updates to its ad platfor...

The internet is saturated with various forms of advertising, be it display ads or video ads, which intrude upon our internet usage with personalised content. Many of these ads can disrupt the user experience. Whether we need them or not, we are compelled to engage with these ads. We often feel irrit...

Content Internationalization (i18n) is the crucial first step in establishing a solid international SEO  strategy, essential for success in today’s increasingly connected global markets. Not Just Transalation Consider Content Internationalization as the basis for translating your app or w...