The digital marketing landscape is on the verge of a major transformation. By Third Quarter of 2024, Google Chrome, the dominant web browser with over 64% market share, will no longer support third-party cookies. This isn’t a distant threat; it’s happening this year, and it will fundamen...

E- commerce is a dynamic field and staying ahead of the race in SEO is crucial for businesses of all sizes. Optimising your website for relevant keywords and implementing the latest SEO strategies ensures that your products are visible to potential customers searching online. Now, let’s delve ...

The field of artificial intelligence has changed significantly after the release of OpenAI’s ground-breaking Sora model, which creates video content from textual instructions. The rise of Sora signifies a new age of inventive potential and game-changing opportunities in a variety of industries...

Backlinks, known as hyperlinks on other websites directing users to your site, play a pivotal role in guiding navigation across the internet. Moreover, as they are regarded as “votes of confidence” from other websites, their importance in SEO is paramount. Consequently, they signal to se...

Influencer marketing, once a strategy used by high fi companies, has gained enormous popularity, becoming one of the most sought-after marketing tactics today. This claim is supported by a recent study conducted by Influencer Marketing Hub, surveying approximately 3,000 individuals from various back...

On February 8th, 2024, Google launched Gemini, an upgrade to its AI chatbot Bard. This powerful tool offers advanced features and intelligence, aiming to compete with rivals like ChatGPT. While a free Gemini app exists, its functionalities are limited. To unlock its full potential, you’ll need...

Mobile internet usage is “skyrocketing “in the digital world as more people choose mobile devices for their portability and instant gratification. Ensuring that mobile visitors have a positive, mobile-friendly experience is the reason mobile SEO matters. Site design, site structure, page speed, ...