Digital Marketing Course Syllabus

Digital Marketing Overview

Digital marketing is the process of promoting a business through Internet. Understanding the fundamentals of digital marketing builds a strong knowledge base for implementing apt tactics in the future.

Digital Marketing Training Process

Understanding the business and marketing strategies
What is Digital marketing?
Digital marketing process
Traditional Vs Digital marketing
How digital marketing overcomes traditional marketing?

Wordpress - Basics

Website is the indispensable element for Online branding. At present, WordPress is the most popular CMS and widely used for web development. Hence basic knowledge of WordPress is vital to implement accurate strategy.

Training Process

Understanding the terms web domain, web server and hosting
Installation of wordpress
Adding themes, widgets and plugins
How to manage posts?
How to add pages and menu?
Creating and managing user profile

Search Engine Optimization

For a website to rank well in search engines, SEO plays an inevitable role. Proper SEO knowledge is mandatory for the appreciable improvement of website’s visibility for organic search.

Training Process

Basic Concepts in SEO

On-Page Optimization

Selection of Domain
Business Listing
Keyword research
Tuning heading, title and meta description
Image Optimization
Google indexing and crawling
Robots.txt and XML Sitemap

Off – Page Optimization

Directory Submission
Blog and forum commenting
Article submission
Bookmarking
Building backlinks
Do follow and No follow links
Other Off page techniques

Google Advertising and PPC

Advertising is an effective strategy in Digital marketing to gain quick results. We provide advanced knowledge in PPC strategies for achieving better Return On Investment (ROI).

Training Process

Introduction to Online advertising
Understanding organic and paid search results
Google, Bing and Yahoo ads
Creating Adwords account
Setting up PPC campaign
Calculation Click-through-rates
Setting up different types of ads
Selection of keywords
Adwords targeting, bidding and budgeting
Monitoring performance and tracking conversions
Remarketing

Web Analytics

Expert knowledge in web analytics is required to track the behaviour of targeted audience. We cover all the latest strategies and techniques which suits the current industry trends.

Training Process

Digital strategy and planning
Google Analytics
Google Search Console
Interpreting data from analytics
Tracking Paid results
Tracking ROI
A/B Testing
Report generation

Social Media Marketing

Performing several actions in Social media drives referral traffic and engagement to the website. Acquiring practical knowledge in social media by understanding the latest technologies and strategies helps to implement result oriented approach.

Training Process

Concepts of SMO and SMM
Facebook, Twitter, LinkedIn, Instagram, Youtube Optimization
Pinterest
Adding and Sharing posts
Facebook, Twitter, LinkedIn and Instagram, Youtube ads
Tracking the progress
Reporting

Email and Affiliate Marketing

Most of the companies are deploying email marketing to create a communication medium and thereby generating the leads. Our email and affiliate marketing training session segments to develop marketing strategy for your business and career.