Enhance your Skills with our most in Demand Digital Marketing Training Course!

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Corporate training with high-end tools
Digital Marketing Training from Industry Experts
Practical training in real-time projects
We offer inbound and outbound placement assistance.

Job Oriented Digital Marketing Training Course in Trivandrum

Hands-on Experience with Live projects and Case Studies

Digital Marketing Course Syllabus

Digital marketing is the process of promoting a business through Internet. Understanding the fundamentals of digital marketing builds a strong knowledge base for implementing apt tactics in the future.

Digital Marketing Training Process

  • Understanding the business and marketing strategies
  • What is Digital marketing?
  • Digital marketing process
  • Traditional Vs Digital marketing
  • How digital marketing overcomes traditional marketing?

Website is the indispensable element for Online branding. At present, WordPress is the most popular CMS and widely used for web development. Hence basic knowledge of WordPress is vital to implement accurate strategy.

Training Process

  • Understanding the terms web domain, web server and hosting
  • Installation of wordpress
  • Adding themes, widgets and plugins
  • How to manage posts?
  • How to add pages and menu?
  • Creating and managing user profile

For a website to rank well in search engines, SEO plays an inevitable role. Proper SEO knowledge is mandatory for the appreciable improvement of website’s visibility for organic search.

Training Process

Basic Concepts in SEO

On-Page Optimization

  • Selection of Domain
  • Business Listing
  • Keyword research
  • Tuning heading, title and meta description
  • Image Optimization
  • Google indexing and crawling
  • Robots.txt and XML Sitemap

Off – Page Optimization

  • Directory Submission
  • Blog and forum commenting
  • Article submission
  • Bookmarking
  • Building backlinks
  • Do follow and No follow links
  • Other Off page techniques

Advertising is an effective strategy in Digital marketing to gain quick results. We provide advanced knowledge in PPC strategies for achieving better Return On Investment (ROI).

Training Process

  • Introduction to Online advertising
  • Understanding organic and paid search results
  • Google, Bing and Yahoo ads
  • Creating Adwords account
  • Setting up PPC campaign
  • Calculation Click-through-rates
  • Setting up different types of ads
  • Selection of keywords
  • Adwords targeting, bidding and budgeting
  • Monitoring performance and tracking conversions
  • Remarketing

Expert knowledge in web analytics is required to track the behaviour of targeted audience. We cover all the latest strategies and techniques which suits the current industry trends.

Training Process

  • Digital strategy and planning
  • Google Analytics
  • Google Search Console
  • Interpreting data from analytics
  • Tracking Paid results
  • Tracking ROI
  • A/B Testing
  • Report generation

Performing several actions in Social media drives referral traffic and engagement to the website. Acquiring practical knowledge in social media by understanding the latest technologies and strategies helps to implement result oriented approach.

Training Process

  • Concepts of SMO and SMM
  • Facebook, Twitter, LinkedIn, Instagram, Youtube Optimization
  • Pinterest
  • Adding and Sharing posts
  • Facebook, Twitter, LinkedIn and Instagram, Youtube ads
  • Tracking the progress
  • Reporting

Most of the companies are deploying email marketing to create a communication medium and thereby generating the leads. Our email and affiliate marketing training session segments to develop marketing strategy for your business and career.

Training Process

  • Email marketing ideas and techniques
  • Copywriting
  • Newsletter Campaign
  • Affiliate marketing
  • Campaign measurement and tracking

Excellent institute for starting your career in Digital Marketing. The course structure is very exhaustive, covering all the areas in Digital Marketing providing ample of time for each subject.
I got proper guidance and assistance to establish my own business in Digital world..


Faculties are very friendly and industry experts and they teach all tricks and tips in digital marketing. Techbound is the best place for learning digital marketing course.


TechBound is the exact place for learn Digital Marketing Course. I got a wonderful experience. I recommend you all..

Soney Thomas

Right Angle Excellency- Oman