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#1 Professional Digital Marketing Course In Trivandrum
Why Choose TechBound's Practical Learning?
Who should do Digital Marketing Course Training?
We will help traditional marketers for a career transition to a digital marketer with focus on integrating digital marketing with the existing projects.
Personalised support to start ups for running their business successfully will be provided. It includes strategies to leverage digital channels for marketing.
Students and Graduates
Students in the field of business, marketing will gain competitive edge with digital marketing skills. It will be an added advantage for job interviews.
Professionals looking for a career transition to will be given utmost attention and care to land safely in the field of digital marketing.
Digital Marketing is a fastest growing career and demands are increasing day by day. There are endless career opportunities available for digital marketers world wide. According to LinkedIn, the “Digital Marketing Specialist” role is among the top 10 most in-demand jobs, with 860,000 job openings. The most requested experience in digital marketing includes social media, content strategy, SEO, analytics, and more.
But we know you are concerned about your future. So do we. We want you to have a clearer picture before you join “The Professional Digital Marketing Course”. Let’s have a look.
What is Professional Digital Marketing Course?
A strong foundation in digital marketing is necessary for marketers to leverage the true potential of digital marketing. Our course is a perfect blend of all the concepts of digital marketing.
The digital marketing course package will cover the following aspects.
- Understand the concept of Digital Marketing
- Various digital marketing platforms
- Understand to make different digital marketing strategies
- Use of various tools and techniques for digital marketing
- Planning and managing digital marketing budget and campaigns
- Evaluation of various internet-marketing metrics
- Enhanced consumer segregation and analytics
- Tracking digital marketing metrics and reporting
Professional Digital Marketing Course Syllabus 2023
- What is marketing?
- What is digital marketing?
- Why are people going online?
- Key concepts of digital marketing
- Benefits of digital marketing
- How digital marketing evolved
- Who’s using digital marketing?
- How do traditional and digital media differ?
- What are inbound and outbound marketing?
- Understand the future of digital marketing
- What is the Internet and how does it work?
- How has the internet evolved?
- What is a search engine?
- Types of search engine
- How does the search engine work?
- Why is Google the world’s best search engine?
- Ranking factors of google
- What are the reasons for Yahoo’s failure?
- Tools required in digital marketing
- What is advertising?
- What is online advertising?
- What is Google Ads?
- Some of the best digital marketing case studies
- Career scope in Digital Marketing
- What is the Website?
- What is www?
- What are the different types of websites?
- Web page vs website
- Difference between blog vs website
- Components of the website
- Purpose of creating websites
- How to build a web page?
- Web design vs web development
- What makes a website user-friendly?
- Dynamic vs Static website
- What are responsive websites?
- Build your own portfolio website
- What is domain & subdomain name?
- Parts of domain name
- How to choose a domain name?
- What is the Protocol?
- What is IP address
- What is web hosting?
- What is Uptime
- Types of Web Hosting
- How to buy domain and hosting?
- Costs of a domain name
- Buying and managing domains
- Importance of server security
- What is SSL certification?
- When your site goes down what will happen?
- What is the page authority and domain authority?
- What is WordPress?
- Understanding WordPress and it’s functioning?
- Features of WordPress
- Advantages and disadvantages of WordPress
- com vs wordpress.org
- Sites built with WordPress
- How to Install WordPress?
- Editing the page and change the site title
- Add and edit a menu
- Blog page design
- Adding a video to your website
- Add social sharing buttons
- Working with dashboard
- What are Plugins and their uses?
- What is the widget and how to use it
- Creation of Pages and Menus
- The importance of homepage
- Terms, Privacy, and Disclaimers
- Difference between Posts and Pages
- Integrating google analytics
- Adding a site to webmaster tools
- Introduction and Understanding of SEO?
- How does Search Engine work?
- Basics of SEO
- On-Page SEO vs Off-Page SEO
- What is the main purpose of using keywords in SEO?
- Some important SEO tools
- What is link building and why does it matter?
- What are backlinks?
- What is an outbound link?
- Difference between do-follow and no-follow links
- What are meta tags
- What is an anchor text?
- What is robots.txt?
- What is the landing page?
- Latest updates in Google search algorithm
- Panda algorithm vs Penguin algorithm
- How to remove toxic links to a site?
- What is Sitemap? How is it important?
- What is social bookmarking?
- What is social networking?
- What is RSS feed?
- What are google sitelinks?
- How to do google listing?
- Popular SEO Blogs to follow
- What is Alexa Ranking?
- Why do we use content marketing for SEO?
- What are Keywords?
- Types of Keywords
- Keyword-based on length
- History of Keyword Research
- Why is keyword research important?
- LSI Keywords
- What is the keyword research process?
- Understanding your target market
- What is Keyword Density, and does it matter?
- Know what your people want
- How to use google keyword planner?
- How to do the business analysis?
- What is content writing
- Introduction to the different types of Contents
- How to improve writing skills?
- How to write SEO optimized content?
- Use of proper Tags (h1, h2, h3)
- Attractive Title and Headings
- Anchor Texts
- How to count words
- Understanding your audience
- Write for users, not for google
- What makes good content?
- What is Social Media Optimization?
- What is Social Media Marketing (SMM)?
- Search Engine Optimization vs Social Media Optimization
- List of social media
- Importance of social media
- How Social Media Affects SEO?
- How to promote business through SMO
- What is Viral Marketing
- Social media success tracking tools?
- What type of social media content converts best?
- What is the responsibility of a social media manager?
- Top social media marketing tools to consider?
- Some common social media mistakes
- Facebook Insights
- Facebook Algorithms
- Facebook Pixel & Event
- Ad Practices for Ad Content
- Facebook Targeting Options
- Retargeting or Facebook Exchange
- Facebook Page Management
- Introduction to Twitter Marketing
- Do’s and Don’ts of Twitter Marketing
- Twitter Ads – Content & Targeting
- Influencer Marketing
- Power of Twitter and use of hashtags
- Tools and Measurement
- Introduction to LinkedIn
- How to Market
- Personal marketing
- Brand Marketing
- LinkedIn Ads
- LinkedIn Campaigns
- Creating a Business Page
- Marketing Tools and Ads
- Influencer Marketing on Instagram
- Strategy How to Drive Engagement
- Switching Accounts
- Lead Generation through Instagram
- Understanding About Trends
- Searching Trends
- Creating Content Go Viral
- Omni Channel Approach
- Introduction of Quora Ads
- Type of Ads Campaigns
- Quora Pixel Code Installation
- How to Create Ads
- Remarketing in Quora
- YouTube Channel Creation
- Video Creation, Uploading and Optimization
- Video Content and story line ups
- Channel Monetization
- How to earn like a Boss
- Case Study
- How to Automate Social Media
- Tools to Automate Social Media
- What you Can & Can’t Automate
- Automating Social Media Reporting & Analytics
- Find the best time to share
- Rules of Smart Social Media Automation
- Intro to Google Algorithm
- Types of Google Algorithms
- How Algorithms works
- How to adjust Algorithms
- Check if you have been hit by any of them
- Major Google Algorithm changes and Penalties
- Understanding of Google Search Console
- Using Google Search Console to Increase Traffic
- Crawl Stats Vs Crawl Error
- Removing Spam Backlinks from Website
- Index Pages in Google Search Console
- Introduction of Google Analytics
- Data Analyzing with Google Analytics
- Checking User Behavior
- Tracking Traffic from Different Source
- Using Analytics Date for Retargeting
- Money Making with AdSense
- Easy Steps for AdSense
- How to Approve AdSense Account
- Placing Ads to Website
- What is Google Ads?
- Ads Placement
- How to get approval for AdWords?
- How to get Ads on your Blog/YouTube
- Content and traffic strategy
- Guidelines and requirements
- Intro to Geo-Targeting
- IP Based Geo-Targeting
- How to reach visitors from different countries
- Keyword Selection Based on Geographic Targeting
- Tracking Email location
- Website Planning Based on Geographic Targeting
- Marketing Objectives to Display Advertisement
- Display Ad Formats & Tools
- Audience Targeting
- Remarketing and Advanced Audience Selection
- Dynamic Display Ads
- Payment Modules
- What is Ecommerce Website
- E-Commerce Marketing concepts
- The online purchasing decision
- Top Motivators for Shopping Online
- Advantages of eCommerce
- Use affiliate marketing for eCommerce strategy
- Understanding & Benefits of Email Marketing
- How to write Effective content and subject line?
- Why is Email automation required?
- Designing an effective Email campaign
- Tracking Email Marketing Reports
- Email Guidelines
- What is Mobile Marketing?
- Methods of Mobile Marketing
- How to create a mobile website?
- Why Focus on Smartphone Apps
- Advertising on Mobile App
- Importance and Future Scope
- Why is it important?
- How is App SEO done?
- Character Limit in Title and description
- Why rating and reviews are important factors
- Advertise your application
- How do Remarketing Ads work?
- How much does Remarketing Cost
- What is Remarketing Campaign
- How to target non-converting audience segments
- How to Boost Conversions with Remarketing
- Strategies for Better Remarketing
- An introduction to affiliate Marketing
- Types of Affiliate Programmes
- When do you use Affiliate Marketing?
- Top Affiliate Earners in India
- Choose best affiliate networks
- Grow your Business with Affiliate Marketing?
- What is Growth Hacking?
- Who uses it and Why do we need it?
- Growth Hacking Tools
- Growth Funnels and Tactics
- How to Approach Marketing Data Analysis?
- Case Studies of Growth Hacking
- Lead Capture
- Lead Magnets
- Landing Page Conversion Techniques
- Lead Scoring
- Interview Preparation Essentials
- Essential Tools and Resources to Help you succeed
- How to Crack Any Interview? Industry Secrets
- Written Test Preparation
- Mock Interview Session
The final session will be a doubt session in this Digital Marketing Training. You need to ask every doubt that you will face in the Digital Marketing Course. It will help you to increase your digital knowledge and upgrade your skill set.
Digital Marketing Course - FAQ
Our digital marketing course program is open to anyone who is interested in learning about the dynamic field of digital marketing. Whether you are a student, a working professional looking to upgrade your skills, a business owner seeking to enhance your online presence, or simply someone passionate about marketing and technology, you are welcome to join our course.
Our comprehensive digital marketing course covers a wide range of essential topics to equip you with a strong foundation in this field.
You’ll learn about :
- Website Planning And Development
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing
- Email Marketing
- Online Advertising And Display Marketing
- Analytics And Performance Measurement
- Digital Marketing Strategy And Planning
- ChatGPT for Digital Marketing
No prior experience is required to enroll in our digital marketing course. At Techbound Innovations we welcome individuals from all backgrounds, including beginners who are new to the field. Our course is designed to cater to students with no prior knowledge as well as those with some basic understanding of digital marketing.
Yes, we offer placement assistance to our students, connecting them with our network of industry partners and potential employers.We help connect our graduates with relevant job openings, share job leads and recommendations, and provide guidance on resume building and interview preparation.
Our digital marketing course follows a blended learning approach, allowing students to learn at their own pace.
Yes, upon successful completion of the course, you will receive a certificate from Techbound Innovations, recognizing your digital marketing skills.
Absolutely! Our instructors are experienced professionals who are available to answer questions and provide guidance throughout the course.
Is a government-approved digital marketing certificate necessary for pursuing a career in digital marketing?
A digital marketing certificate holds significance in the industry, regardless of whether it’s issued by a government-approved institution or a private one. When you’re seeking a job in the digital marketing field, employers typically prioritize your practical skills, knowledge, and experience over the specific type of certificate you possess.
Therefore, focusing on building a portfolio of successful projects, staying up-to-date with the latest industry trends, and continuously enhancing your skills will contribute far more to your career success than the specific type of certificate you hold.