FAQs- Digital Marketing Comprehensive Guide

Leave no stones unturned is our policy. TechBound wants its clients to be fully informed about digital marketing while engaging with us. Digital Marketing FAQs are intended to make things simplified for our prospective clients to make business decisions faster. So jump in to the most common digital marketing questions we get asked by business owners across the globe.

In this FAQ, we will cover everything regarding digital marketing viz what exactly digital marketing is, how digital marketing works and more. We hope it will shed light to identify the best digital marketing agency to have in your corner.

Digital marketing offers businesses opportunities to broaden their customer base, boost revenue, and improve relations with current and potential customers. Although traditional marketing campaigns also aim to achieve that, digital marketing allows businesses to target more specialized or niche audiences and makes it simpler to track results.

The main benefit of digital marketing is that it makes it possible to measure outcomes, performance, and success of every action taken across all platforms very effectively.

Generally digital marketing agencies provide the following services. 

  1. Website Development
  2. Search Engine Optimization and Marketing
  3. Social Media Management and Marketing
  4. Google Ads
  5. Creative Content Creation
  6. E Commerce

Depending on the agencies experience and expertise, this may range from some of these services to a full fledged service. TechBound offers full fledged digital marketing service in addition to performance marketing services.

Digital marketing agencies use a variety of tools, including Google Analytics, SumoMe, and other programs, to carry out activities like Search Engine Optimization (SEO), analytics, content marketing, social media marketing, email marketing, and other types of digital marketing. For planning SEO and blogging, use Yoast, Ubersuggest, and Google Keyword Planner. To make campaign-related tasks easier, a lot of automation tools are used. 

Every company is run by professionals who are leaders in their own fields. They are the ones who keeps the business cycle running. If a company wants to succeed, it must put all of its efforts into developing its core competencies and assign responsibility for other areas of operation to people with the necessary skills.

By adding a digital marketing member to their team, it is often that general office management fails to keep track of the new member. This may lead to accountability issues and failed digital marketing efforts. If a business establishes an internal team for digital marketing while its rivals hire specialized agencies, the former will undoubtedly lose clients to the latter.

Expertise in search engine optimization, social media management, creative content writing, website design, are the fundamental requirements for a full-service digital marketing agency. TechBound is one among them.

  • Our skilled group of web designers know how to create a website that is engaging, easy to use, instructive, and where visitors enjoy spending time.
  • We have a group of SEO specialists who is duty ready to naturally optimize any website and rank them up within a span of time. 
  • Additionally, we have a team that is knowledgeable about how to develop interesting social media content that improves how a brand is perceived.
  • The company is gifted with its team of content writers who has a wealth of knowledge and the ability to create content pertinent to each client.

There is no predetermined budgets for digital marketing. Digital marketing expenses relies on various parameters including the present size of the company, its general marketing budgets, organization goals, country they are operating in and so on. We suggest digital marketing expenses to be between 10 and 20% of total revenue considering the return on investment and our experience.

However, TechBound is not a place to worry. We have soutions for every budgets and every business sizes. Our team will help you calculate the true ROI to understand the opportunity that our team can present to your business. We prefer to work with aggressive businesses that are looking to scale up their businesses as quickly as possible.

In order to get started, you have a few different options:

  1. Request a Free Digital Marketing Audit
  2. Email us at contact@techbound.in
  3. Submit a form on our website on our Contact Page
  4. Call us at +91 8606 497 677

TechBound have served over 350+ clients since 2012. We have been in this field for 12 years and have worked with businesses of all shapes and sizes. From our experience, we can fully guarantee you that your business is going to shine with us. All of our team members are exceptionally skilled industry experts and we assure you that you will never regret joining hands with us.