May 20, 2022by Adminblog

5 Tips to Show Your Business in Google Ads Top Position

There are many ways in which Google can help you boost your business. One of the most effective ways is by Google ads. Google ads come with a lot of advantages when compared to the traditional forms of ads such as TV commercials, newspaper ads, etc. One of the main advantages of Google ads is you can reach your targeted audience easily at a low cost. PPC(Pay Per Click) ensures that no extra amount will be lost, the amount will be deducted only if someone clicks your ad. Some of the ways to guarantee promotion to your local business on Google ads are as follows –

1. Use Local Service Ads

This format is mainly designed for local services such as specific services like plumbing, electrical works, etc. Since they are local and hyperrelevent, they tend to perform extremely well. This feature stands out due to its visibility in both google maps and Google.com. For instance, if someone searches for a particular service including the phrase “near me”, the result will be shown in google maps as well as google.com.

2. Ad Extensions

Ad Extensions are the site links that are highlighted below the description area of some text ads. The seven most effective google ad Extensions are

Sitelink extensions
Call extensions
Call out extensions
Structured snippet extensions
Location extensions
Price extensions
App extensions

Out of these, the most feasible extensions for local businesses are

Sitelink extensions – They allow you to add short snippets of information/description which when clicked take the user to a key page of the business’s website.
Location extensions – In this extension, your business’s address is added at the bottom with the ad, it will also include your working hours. When clicked, it will take you to google maps showing your location.
Call extensions – This feature will add your business’s phone number along with the ad. If the user is using a mobile browser, he’ll be able to call the business directly using the mentioned number.

3. Google Product Listing Ads

If you are selling any kind of product (retail business), you can list your products as an ad and let the people near you know that you have those products that are available near to them. Google Product listings can be location targets. They can be a great way to attract people who are looking for products in your store.

4. The Use of Local Terms in your Keyword

The use of local keywords and local landmarks play a significant role in google ads. By including variations of your town/city in the keyword you bid on, you are able to leverage some local crowd in PPC advertising as well as in SEO.

5. Create your Google My Business Page

G oogle my business page allows the web searchers to find information about your local business easily on search, maps, etc. The most important thing about the google my business page is that it’s free and easy to use.

Conclusion

Google Ads can help small and local businesses in numerous ways as mentioned above. Google Ads gives you that extra advantage over other businesses nearby which doesn’t have their ads running on Google.

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DIF+GITAL MARKETING AGENCY IN TRIVANDRUM

May 11, 2022by Adminblog Project

#10 Benefits Of Social Media Marketing

BENEFITS OF SOCIAL MEDIA MARKETING

2020 was a turnaround year for everyone. COVID changed everything and we are slowly getting into a new normal.But during the phase of COVID, a new way was adopted widely-The Digital Way.Everything was digital and most of them found it as an easy way of doing several things. As everything changed, the marketing industry also had an upshift! Digital Marketing was widely adopted and preferred more than Traditional Marketing. And the future of marketing is thereby written!

Why is Digital Marketing important for your business ?

1. Grow your Audience

Almost 63.5% of people in the world use the internet and it’s increasing daily. Nowaday we can also gather information such as what people like and what they want. Several strategies can be implemented using such information and can have a large impact on the audience. As the basics of business says where Demand meets Supply, the business will improve so as the audience!

2. Content Promotion

Social media is an important way of promoting the contents of your business.

Nowadays people spend a considerable amount of time daily on social media, so if an eye-catching content is given, it will gather a large amount of attention. Mostly used platforms are Facebook, Instagram and Twitter

3. Building Brand Awareness

Traditional way of brand awareness was through TV’s, Newspapers, Boardings etc.. But the amount for those was outrageous. Nowadays through Social Media Marketing, the brand could reach a wider audience too with a minimalistic cost.

4. Referral Increase

Nowadays most of the people refer to the one they like to their friends! So as the amount of clients increases, more referrals will be added.

Referrals can be done through contests on social media.

5. Lead Generation

By interacting with customers on Social Medias, like writing blogs, posting images and videos not only increases integrity but also generates business leads.

6. Build a Community

By posting unique contents and interacting with the customers could help the business build a community that stays loyal to the business forever! They will always be an asset for the business

7. Measuring Marketing Endeavors

You can get a track of the marketing strategies and its implements and how effective that was. You can also get a track of the organic engagement, also the paid engagements including paid ads and its results.

8. Keeping your Clients ‘Upto the Minute’

Digital Marketing can keep your clients up to date through social media and websites! In case you’re planning to release a new product or planning to make some announcements, social media helps to reach a large set of audience!

9. Trustworthy Communication

Since there is a lot of competition, customers always review all the business so many times before approaching the right one. One of the easiest and trustworthy ways of doing this in the present world is through social media and websites. So the websites and social media platforms must be updated regularly.

10. Easy to reach the Customer Support

In old times, it wasn’t easy to reach customer support through the phone. It was a hard task to find the phone number and also time consuming. Nowadays with the use of the internet, the customer can find the number directly from websites and social media. Customer support can be given to the customers through social media just by having a chat with the Customer Care Executive. A tracking system can be created to listen to the customer complaints and reviews.The only thing to be noted is that, the customer care executive must be helpful, should be patient to all the complaints of the customers and also should be respectful to the customers.

Social Media is booming day by day and they’re reaching tons of people. It’s an easy way of reaching a large number of people. The only concern is how? That’s where social media marketing comes in! It’s an easy way unlike the traditional way of marketing and also affordable.Even the smaller business can implement it.Hope in and see the wonder of social media!

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March 31, 2022by Adminblog Project

8 Reasons for hiring a Digital Marketing Agency

8 Reasons for hiring a Digital Marketing Agency?

A good Digital Marketing Agency will not only save you time and maximize your results. Competitors in every business are increasing. So to reach the right audience at the right time is turning out to be a difficult task!

But we make digital marketing easy. In this blog we are going to tell you 8 reasons why hiring a digital marketing agency is really worth it.

And also there are tons of digital marketing agencies outside, we have also mentioned below how to find the right one to increase your business online visibility.

1. Hiring an Expert Digital Marketing Agency Will Help to Invest More Time In Your Business

As you are appointing an expert digital marketing agency, you could invest more time in your business and maximise the business growth, The Digital marketing agency will develope a unique strategy for your business and it will support to reach more genuine cutomers.

2. TOTAL RUNNING COST CAN BE REDUCED

Actually hiring a digital marketing agency costs less than setting up a digital marketing team in your company over the long term. As you are appointing agencies you don’t need to pay the payroll taxes and don’t need to provide them with benefits and health care costs.

3. CAN EARN PROFIT EVEN IN STARTING PHASE

Most of the startup companies couldn’t manage appointing a digital marketing team, and even if they do so it may take a long time to start rolling on the field. So, if you hire an expert digital marketing agency could give you impressive results even in the beginning!

4. STAY CONNECTED TO YOUR INDUSTRY

Before beginning the strategies, digital marketing agencies study the market, the competitors, the target audience preferences and always keep updating it. So you could get a total idea of your industry, your market and the competitors

5. EXPANDABLE SERVICES

Usually Digital Marketing Services are expandable as your business grows. As the business increases, the resources must be more. A good digital marketing agency will supply you with enough resources as your business expands.

6. PROVIDES YOU IDEAS

A good digital marketing service will provide you with new and innovative ideas. They will also assess the current digital marketing strategies and provide new ideas based on the market and pass it to your team for improvising it .

7. ASSURED RETURNS FOR YOUR INVESTMENT

A good digital marketing agency will provide you with campaign reports monthly or quarterly to show how your business is performing online. They will also give a clear idea of how your keyword is performing and audience interaction to your business.

8. NO NEED OF INVESTING ON TOOLS

There are so many digital marketing tools. Most of these belong to the top tier and they couldn’t be affordable to a starting or a developing business. A good digital marketing agency must have subscribed to these tools and extra cash doesn’t need to be invested in them.

CHOOSING THE RIGHT DIGITAL MARKETING AGENCY

Digital marketing is a slow and time-taking process.

There’s a bunch of digital marketing agencies out there, but not all of them will give you the result for what you pay. Stay away from those companies that offer you quick results. Enquire properly about the firm before you make the final decision.

Ask them to conduct a demo and also enquire about their previous clients. If possible contact the previous clients and enquire about their services.

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February 25, 2022by Aswathyblog

20 Questions commonly asked in a Digital Marketing Interview

Upgrade your Digital Marketing Skills using these Simple and Proven Methods

Digital Marketing Course Training in Trivandrum

It is said that skills are perfected by hours and hours of training. It is the same in the case of Digital Marketing. It needs to be honed and trained like any other skill out there. So it’s imperative that you develop a mind which is ready to learn skills at the right time.

The pandemic has changed the way in which we perceive the world and our work. A shift to work from home culture has been a new experience for people. This has in turn increased the demand for skills that can enable a person to work from home rather than going to the office. This is where digital marketing stood out from its peers due to its flexibility. Digital marketing trends have skyrocketed year after year and 2021-22 was no different. Since the pandemic began it has given a new marketing perspective to the community i.e. shifting to a new cost-effective method. This is where digital marketing steps in and completely outsmarts all the other conventional forms of marketing. It’s no surprise that the marketing budgets have come down-courtesy of the pandemic and have affected almost all the sectors all over the world.

It’s high time that business managers start thinking of adding digital marketing to their marketing strategies, in fact, it should be the main form of marketing in the coming years. In order to be proficient in digital marketing one should train themselves with adequate resources and test their abilities in real-world scenarios. The main aim of every business is to make a profit. This can be achieved only if people are aware of the business. So it’s imperative that there should be a strategy to provide the required reach to a business.

This can be done using digital marketing strategies which include

1. SEO (Search Engine Optimization)

2. SMM (Social Media Marketing),

3. Search Engine Marketing

4. Email Marketing

5. Content Strategy

6. Analytics

7. Remarketing

These are a few skills that come under digital marketing. To gain comprehensive knowledge about digital marketing one should get certified in a well-designed digital marketing course. Digital Marketing training consists of many parts.

Digital Marketing skills that give you long term returns

These digital marketing skills play a key role in enhancing your brand reputation across various platforms. Your brand is the keystone to your business and these skills can help in making it more appealing.

SEO – Search Engine Optimization Skills

Blogging and Content Writing Skills

SMM (Social Media Marketing) Skills

Web Designing Skills

Outbound Marketing Skills

This part of Digital Marketing includes certain skill sets which require direct participation. Examples are,

Email Marketing Skills for responding to your audience

Copywriting Skills for creating apt captions

Analysing your competition skills to get an idea about whom you are competing with

Performance Analysis Skills
Data Visualisation skills for representing data in a simple form which can be easily perceived by the audience.

HOW CAN ONE EXCEL IN DIGITAL MARKETING

These are some suggestions that can be used to improve your digital marketing skills

Become a Certified Digital Marketer

It is quite possible for one to learn digital marketing skills on their own but it’s pretty time-consuming. To reduce learning time and to make your learning curve smooth it’s better to enroll in a certified digital marketing course. You can save a significant amount of time by enrolling in courses of certified professionals. They can provide you with quality and up-to-date information. While choosing a digital marketing course there are a few pointers that one should keep in their mind.

Enroll in a course with a significant number of student testimonials so that a new person can get a rough idea about his/her future digital marketing mentor.

Look for Courses with a good assistance system for getting your basics clear and to avoid further roadblocks to your digital marketing journey.
Go for a comprehensive digital marketing course ranging from SEO,SMM all the way up to google analytics and performance analysis.
ROI(Return on Investment)-While searching for a course its key to gauge its value before enrolment. Factors such as course duration,course fee etc should be taken into account when it comes to ROI.

Practising Digital Marketing on your own

After successfully completing the course it is necessary to practice and develop skills on your own. For example writing your own blogs, running social media ads, finding the right audience, etc can bolster your digital marketing skills in the long run.

Finding out what Digital Marketing Specialisation works for you

Not everything is meant for everyone and of course practice can make things perfect but still, it would be better if you identify what works for you. Try to master that one skill that makes you stand out from the crowd instead of generalizing your skills. You can choose to be a content writer, copywriter, social media specialist, SEO specialist, etc. After mastering a skill you can opt to branch out and expand.

Keeping up with the Digital Marketing Trends

To stay ahead of your competition it’s necessary to be updated about the existing trends and also to analyze its future potential. For this, you should have the mindset to learn and update yourself from time to time, or else you will fall behind the crowd. Competitor websites are a good place to know about the new things that are happening around you.

Build your own brand with the help of Digital Marketing

Brand recognition is the most important part of a business. This is what separates the ordinary from the extraordinary. Creating a brand that stands out requires time and effort. For ideas, you can refer to blogs related to your area of interest or business and can keep note of the important points. Also, look for things that your competitors miss and add them to your portfolio. Content related to your brand must engage the audience and should be updated on a regular basis in order to stand out. You can also choose social media platforms to improve your brand’s popularity. Social media features like reels, posts, short videos, etc can be used in this respect.

Analysing and Backtesting your Digital Marketing Skills

Data is the most important aspect of any industry because it helps us to separate the wheat from the chaff. Google analytics and insights, SEO tools, etc provide comprehensive know-how of your existing strategies. These tools can take a significant amount of time to get used to but they will be worthwhile in the long run. Simple tools such as google sheets and excel can be used to track and point important strategies and information.

Use Digital Marketing Networks to improve your Skills

Networking with other digital marketing professionals to improve your creative skills. Reading their blogs, articles and referring to their videos can expand your horizons. Build genuine connections with people in your industry in such a way that everyone gets mutual benefits. Always engage your customers with good content and respond to them without much delay.

There are many ways to excel in digital marketing. The above-mentioned ideas are just some pages torn out from a huge book. In this digital era, if you are missing out on skills as sophisticated as digital marketing, you might be missing a huge opportunity to connect with the consumers out there who are in need of your product/service. An offline digital marketing training is the best way to improve your digital marketing skills as it can give you hands-on experience in various projects. An offline course can also ensure better learning through direct interaction and queries. So why wait and miss out on this wonderful opportunity?

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November 2, 2021by Adminblog Project

8 Tips to promote your product or services online

Introducing a new product or service is a hard task and it does not stop with the introduction, Digital Marketing the launched product is one of the main processes and if not taken seriously it can cause the product or service to underperform and you’ll end up losing money. You could be offering the best product or service available in the market but if you don’t promote it in the right way you will miss out on the opportunities. Here are a few ways by which you can promote online your new product or service.

They include:

Exclusive previews and Introductory offers
Contests and Giveaways
Content Marketing
Search Engine Marketing
Local Business Listing
Event Promotions
Email Marketing
Social Media Marketing
Video Promotions

1.Offer your loyal customers an exclusive preview and introductory offers

Loyal customers are the backbone of any business and your product promotion should start with them because they are more likely to buy your products and if they like them they will promote your product through their networks. Exclusive preview can be given to a customer through online and offline means. This can be done by a special pre-launch tour of a product through virtual or in-person means and you can offer a free demo of your product and ask for their review. For example, if you are starting a new menu for your restaurant you can call a few of your loyal customers to come and taste random items from your menu and you can ask for their feedback. These exclusive offers let the customers know that you value them and they will also help you to retain their loyalty.

Another way of introducing a new product is by giving exclusive introductory offers such as discounted pricing, vouchers or coupons for every purchase, 1+1 deals, cashback for every referral, etc. These deals will attract more customers and more people will start to hear about your product.

2. Contests and Giveaways

Contests and Giveaways are some of the major ways by which you can interact with your customers. It is an easy and fast way to connect your customers and their followers. For example, imagine that you running a cake shop and you are planning to launch a new product, you can start a contest on Instagram or Facebook and it can be the first 50 people who share the picture of your product will get an assured 50 percent off or a free trial of the new product or the first 10 people who share the image and tag their 5 friends get a gift coupon worth certain amount.

All these campaigns help you to reach a much wider audience and you will always have the support of your loyal customers. You should make sure that you run the campaign in all types of marketing channels, and this includes email newsletters, your website, etc.

3. Blog posts

Blog posts are a great way to let the customers know what your new product or service has to offer and they can give an in-depth idea about the features and benefits of the new product or service offer. When launching a new product or service online there might not be a landing page for the customers to go to. In this case, a blog post will help your customers to understand more about your product or service. You can share the link of your blog through your social media channels so that the customers can read and know more about your new product or service.

4. Google my Business promotions

There are many ways by which you can promote your business through the google my business platform. For that, you need to google my business account. From the Google my Business dashboard you select options “offer” or “what’s new” post. If you want to introduce a new product or service you should select “what’s new “ from the dashboard. What’s new post will be the aptest one if you are planning to launch a new product or service, but you should remember that this type of post will expire after a week, so you should post them again. If you are planning to run a special introductory offer for your product “offer” post would be the aptest one.

Another important way to promote your business through Google my Business is by uploading a photo of your new product or service through the dashboard.

5. Host a product launch event

Events are a great way to get your customers excited about your new product. Events can range from big fancy ones to normal info sessions, take the example of Apple, they have big launch events which get their customers excited and they will eagerly wait for the news of the product. If you are running a small bakery or cafe you can team up with other service providers and host an exhibition where you can launch your new product. The plus point of hosting an exhibition with other service providers is that their customers will get to know about your product and they can become your customer. Thus events are a great way to entertain existing customers and to attract new ones.

6.Email Campaigns

Email campaigns are one of the best ways by which you can let your customers know about your new offering. You should create campaigns separately for new customers and existing customers. Existing customers should be able to get the first look at the product and they should be given attractive offers for their loyalty. Campaigns for new customers should be aimed at creating more signups for newsletters and offers.

7.Social Media Posts and Ads

Social media has over a billion users of various gender, ages, ethnicity, likes and you should leverage the potential of social media. You can post news about your launch with interesting captions and hashtags and you can tell about the deals on social media. Your followers can share this news and it will reach more people and it will enhance the reach of your product.

Ads can be given on social media like Facebook, Instagram, etc, and these ads will be shown only to a specific group of people who have previously interacted with your page or people who have interacted with pages that sell the same products as you sell. This is an efficient way by which you can introduce your new product.

8.Exchange offers

Exchange offers are one of the best things you can give your existing customers. If your product is an upgrade of an existing product then you can give exchange offers to your customers, many won’t refuse an upgrade at a discount. This is an excellent way to introduce and sell your new product and you can sell the old product that was exchanged as a refurbished model.

These are the few ways by which you can introduce/promote a new product. You have to select one or more methods, you should find out where your product has more reach and you have to expand that reach.

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Digital Marketing Course Training trivandrum

October 30, 2021by Adminblog course

#20 Digital Marketing interview questions and answers for freshers

In the current era, the marketing world is ruled by digital marketing and it’s obvious that the place which digital marketing holds cannot be taken off until the discovery of the next technology broader than the internet. Undoubtedly, Digital marketing has created an indisputable niche among educated professionals. Backed by a spectrum of opportunities and easily adaptable knowledge, it’s seen that professionals both freshers and experienced are showing a keen interest to build their knowledge in digital marketing for a flourishing career. To acquire a prosperous digital marketing career, one has to gain knowledge in the top to bottom aspects of digital marketing. To procure such knowledge it’s important to choose the right digital marketing institute that imparts live training in real-time projects. On successful completion of training in such a digital marketing institute, you will be eligible for attending the interviews.

Are you now worried about facing interviews and what questions to prepare? We are here to help you through this article. In this article, you will find a list of technical and personalized questions you can expect on a digital marketing interview. Let’s explore them.

Digital Marketing Interview Questions and Answers For Freshers

Technical Questions

Define the term Digital Marketing?

Digital marketing is the process of marketing your business and engaging with your target customers through the internet.

Can you name a few Digital Marketing Methods?

Search Engine Optimization (SEO), Social Media Optimization (SMO), E-mail Marketing, Pay-per-click advertising (PPC), Video Promotion, App Promotion, E-Commerce marketing, Affiliate Marketing, Content Marketing, Online Reputation Management etc

How would you choose an appropriate Digital Marketing Channel for your Business?

Digital Marketing Channel is chosen based on the business type, targeted customers, expected reach etc. For instance, for boutique businesses, SMO and PPC campaigns work better as we can specifically target customers based on age, gender etc

How is Digital Marketing classified?

Digital Marketing is classified into two namely Inbound marketing and Outbound marketing

Outbound marketing is similar to traditional advertising methods which involve advertising through email, print advertising, telemarketing etc

Inbound marketing is a new concept that refers to the marketing strategies taken to create brand awareness and attract customers by creating blog posts, social posts, infographics etc

Do you think digital advertising is preferred over traditional advertising and why?

Yes, in the present world, the usage of the web invariably of all ages has a tremendous increase and that’s the reason for choosing digital advertising over traditional advertising. Apart from this, digital advertising enables you to target the right customers, measure performance etc

What do you know about SEO?

Search Engine Optimization (SEO) is one of the digital marketing techniques where you increase the traffic of your website through ranking in the top in organic search results.

Do you think keywords play an important role in SEO?

Yes, keywords play an important role in SEO. Keywords refer to a phrase a user uses as a search query in search engines. To increase the ranking of a website in search engines, it is important to optimize the website with the right keyword and the keyword we choose for targeting should be relevant to the business.

How is SEO classified?

SEO is classified into two types on the basis of optimization techniques as On-page optimization and Off-page optimization.

On-page, optimization refers to the techniques implemented on the business website to boost ranking.

Off-page, optimization refers to the techniques implemented outside the website to boost ranking, brand awareness etc

Mention the key areas of your website to implement keyword optimization?

To improve the ranking, it is essential to place the keywords in the following areas

Website URL
Meta title
Meta description
Image alt tag
Website Content
Headings

What are Backlinks? How are they classified?

Backlinks are the links pointing to your website. The links pointing from the web pages of your website are termed an internal links. The link pointing to your website from the external website is termed to be an external link.

What is Google Penalty and how to avoid it?

On receiving a penalty from Google, your site will no longer appear in the search results for the keywords you target. In order to escape from a penalty, we have to follow white hat SEO practices by avoiding duplicate content, building spammy links, paid links, using hidden text, sneaky redirects etc

What is the need for competitor analysis?

Competitor analysis is important to acquire an idea of how your competitors mark their presence on the web and the strategies they follow. You can also analyze the keywords they use, from where they do generate backlinks, social media activities etc. Making a competitor analysis enables you to get an idea of what works and what does not.

What do you know about PPC Advertising?

PPC advertising is a form of online advertising to direct traffic to the website. The advertisers have to pay for the ad each time when the users click the ad.

How social media marketing benefits your business?

It is important to mark the online presence of a business in all the possible social media as it increases brand awareness, engagement, drive conversions etc

Define the term ROI?

Return On Investment (ROI) is the profit measure of a business on each investment.

What is the need for a responsive website?

A website that loads fast and is compatible with multiple devices and browsers is known as a responsive website. It is important to design a responsive website to make users stick to your website. An unresponsive website makes users navigate to another website.

Name a few digital marketing tools you are aware of?

Personalized Digital Marketing Interview Questions

For the personalized interview questions make sure you give an honest reply.

Why did you choose digital marketing as your career?

You can answer like what made you attracted to digital marketing, career benefits etc. The answer should portray the passion and enthusiasm you have towards digital marketing.

Do you think digital marketing will soon put an end to traditional marketing?

This is a most common question in interviews and it is always safe to give a neutral reply as mentioned below for this question

“Even though digital marketing has an enormous advantage over traditional advertising, both can be complemented to each other. For achieving an optimum ROI, it is necessary to integrate both the marketing techniques.”

How do you rate yourself for the digital marketing skills you possess?

For this question, make sure that you reveal your knowledge honestly. You can answer like you are confident in the following areas and mention a few areas. Then you can tell you need to gain a better idea in a few of the areas and mention them. Tell them that if you are willing to learn and by getting trained you could perform well in those areas too.

Why should we hire you?

This is yet another common question in the interview. You can explain to them about the positive skill and attitude you possess. You can also tell them how eager you are to start a career in digital marketing and how their business benefits from hiring you.

I hope, you have got an idea of a few of the common digital marketing questions. If you find it difficult to answer any other questions, feel free to contact us or leave a comment below. We are a leading Digital Marketing Course Training Institute in Trivandrum, offering a full coverage real-time digital marketing course and assisting you to get placed in a reputed company with excellent placement training. If you are a professional seeking training in digital marketing, you are at the right place. Feel free to contact us right now.

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October 25, 2021by Adminblog

How to Promote Your Small & Medium Business on GOOGLE

There are many ways in which Google can help you boost your business. One of the most effective ways is by Google ads. Google ads come with a lot of advantages when compared to the traditional forms of ads such as TV commercials, newspaper ads, etc. One of the main advantages of Google ads is you can reach your targeted audience easily at a low cost. PPC(Pay Per Click) ensures that no extra amount will be lost, the amount will be deducted only if someone clicks your ad. Some of the ways to guarantee promotion to your local business on Google ads are as follows –

Use Google Local Service Ads

This format is mainly designed for local services such as specific services like plumbing, electrical works, etc. Since they are local and hyper-relevant, they tend to perform extremely well. This feature stands out due to its visibility in both google maps and Google.com. For instance, if someone searches for a particular service including the phrase “near me”, the result will be shown in google maps as well as google.com.

Ad Extensions

Ad Extensions are the site links that are highlighted below the description area of some text ads. The seven most effective google ad Extensions are

Sitelink extensions
Call extensions
Call out extensions
Structured snippet extensions
Location extensions
Price extensions
App extensions

Out of these, the most feasible extensions for local businesses are

Sitelink extensions – They allow you to add short snippets of information/description which when clicked take the user to a key page of the business’s website.
Location extensions – In this extension, your business’s address is added at the bottom with the ad, it will also include your working hours. When clicked, it will take you to google maps showing your location.
Call extensions – This feature will add your business’s phone number along with the ad. If the user is using a mobile browser, he’ll be able to call the business directly using the mentioned number.

Google Product Listing Ads

If you are selling any kind of product (retail business), you can list that product as an ad and let the people near you know that you have that product. So the people near you will know that they have the product near them. Google Product listings can be location targets. They can be a great way to attract people who are looking for products in your store.

The Use of Local Terms in your Keywords

The use of local keywords and local landmarks play a significant role in google ads. By including variations of your town/city in the keyword you bid on, you are able to leverage some local crowd in PPC advertising as well as in SEO.

Create your Google My Business Page.

Google my business page lets web searchers find information about your local business easily on search, maps, etc. the most important thing about google my business page is that it’s free and easy to use.

Conclusion

Search Engines can help small and local businesses in numerous ways as mentioned above. Are you a business owner eagerly looking for more sales? But having trouble getting sales! The Result Driven Digital Marketing Company is there for you, to grow your business, get enough sales, and expand globally.

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October 12, 2021by Adminblog

Digital Marketing Strategy For Real Estate Business (Luxury Service Flats / Apartments)

Why Digital Marketing is Important for Real Estate Business?

In this digital world, digital marketing has gradually evolved as one of the most important marketing strategies for many businesses. Unfortunately, it is a fact that the strategy of digital marketing is underutilized in many Real Estate businesses. Instead, most Real Estate developers still choose the traditional marketing methods. There is only one thing that a real estate developer or manager has to concentrate on, i.e on selling the properties.

It is very important to study the market and its trends that belong to your industry especially in the case of Apartments or Villas. This is even more crucial For a luxurious product that is priced quite higher. In this luxury rental space, your market is influenced by the one who can afford your community. There was a time where these luxurious inventories were not concentrated as there was less competition. And at that time it might have been more than enough to just focus on the wealthy customers. But, in today’s world, you have to compete with more players.

As the market has become more and more saturated and complicated, the high-end real estate builders and developers, who provide luxurious space have to distinguish themselves from their competitors. As you know, not everyone has the money to afford a luxury apartment. Even if you provide more facilities and an aesthetic design, not all will be interested in buying a luxury apartment. Start researching the market trends now. This market research or study will help you in developing your own marketing plans and strategies.

It’s a known fact that we human beings are extremely dependent on the web for all kinds of buying processes. According to research, it has been revealed that the majority of buyers go online in search of a home or land. Without building your presence on the web, your business will be unknown to the online buyers and you are likely to lose sight of your business from your targeted buyers. In that case, your competitors who have built their presence on the web stand out and they are likely to get conversions.

Why Digital Marketing For Real Estate Business?

Most Real Estate developers do not know how to start a digital journey and they think online marketing is expensive. The real fact is that compared to traditional marketing which involves TV, radio broadcasts, printed advertisements, etc, online marketing seems to be cost-effective as it is a one-time investment. By marketing digitally, we can effectively figure out which strategy works and eliminate the strategy that doesn’t pay heed.

Understanding the market surrounding your community is important for every multifamily development, but for a high-priced luxury product, it is even more crucial. In the luxury rental space, your market is influenced by who can afford your community. In the past, when luxury inventory wasn’t as concentrated and competition was less of a factor, it might have been enough to just focus on appealing to wealthy individuals.

As this market becomes more saturated, high-end communities have a greater need to distinguish themselves from their competition. Not everyone who is capable of affording a luxury apartment is interested in one and not everyone interested in a luxury apartment in your area is going to care about your amenities and design aesthetic.

Start out your marketing process by researching your local market. The following market research questions will provide you with a great foundation to draw upon when developing your marketing plan.

Let’s explore how to dive into a digital marketing platform for a real estate business.

How to Brand the Real Estate Business

The website represents your brand, hence the initial step is to build a comprehensive website that plays a key role in turning the psyches of buyers to settle on a purchasing choice.

Pick a domain name same as your business with a straightforward spelling which encourages client access easily.

Pick a suitable web development platform and web hosting provider considering the website’s purpose

Pick a template and logo which relates to your business.

In Digital Marketing: Why Website Optimization is Essential for Real Estate Business?

When a buyer types a word related to your business in the search engine, it is important to show up your website in the search results. It is vital to optimize your website SEO friendly to improve the chances of your website showing on the top page. Let’s explore a few SEO tactics to be implemented for your website.

Identify the relevant keyword you have to center around to generate targeted and relevant traffic.

Finalizing the keywords, you need to tune the meta tags of the site which incorporates meta title, meta description, alt labels.

Take care that you don’t stuff the keywords. Shape a significant content, utilizing proper keywords which obviously renders your business to the buyers.

It is important to link your web pages to help users navigate to different pages of your site

Quality content which flawlessly renders about your business expands the web traffic, ranking and authority.

Backlinks are a great way to boost ranking, however Google has propelled strict punishments against spammy backlinks, so ensure that you make bona fide backlinks to support your positioning.

Add your business to Google listing with business name, organization profile, contact details etc to make your business visible online.

Devise Digital Marketing Strategy For Target Audience

Right before jumping to devise a lead generation strategy, it is important to know your market and target audience. Developing a marketing blueprint as mentioned below serves as a foundation for your real estate digital marketing strategy.

Build up a purchaser profile
Conduct surveys to know current market trends
Devise an attractive marketing strategy to pull buyers
Carry out a location based advertising

Active Presence On Social Media Platforms

Undoubtedly, Social media is an engaging platform to stay in contact with your potential targeted clients. Create engaging posts and make sure that you post at the right time so that you can gain utmost engagement. Always stay in touch with the customers as this builds trust among the clients publicly and your business stays in the top minds of the people.

For a luxury community, the best social platforms to advertise on our Facebook, Instagram, and YouTube. Ads created within these three platforms are highly visual which helps show off the artfully designed interiors and desirable amenities that luxury communities offer. The targeting options that exist in Facebook, Instagram, and YouTube are robust and offer communities the ability to zero in on the interests and behaviors of people in the luxury market.

Video content can help to showcase the appeal of a luxury community. Higher quality visual content gives the impression of a higher quality community.

Get Benefited Through Digital Marketing by Paid Advertising

PPC is a viable form of advertising that focuses solely on the targeted customers. A key to a fruitful campaign is keywords and a landing page. Choosing the right keywords and landing page with a proper call to action opens the door to success. While SEO is a moderate procedure, through PPC you can see speedy outcomes.

One of the best ways to reach your target market is to show up when they are actively searching for a luxury community in your area. To do this you need to make sure you are visible in the most popular search engine, Google. While there are ways to take advantage of free traffic in Google (registering your business with Google is one we highly recommend), most communities, especially those in competitive luxury markets, need paid search ads to keep their community at the top of the search engine.

Display Campaigns for Brand Awareness & Leads

Banner campaigns are one of the best forms of advertising to use when you need to scale your brand awareness efforts. These highly visual ads show up when someone in your target market browses a website with ad placements on their desktop, tablet, or mobile device. The main purpose of this form of advertising is to drive awareness of your brand, any concessions you are offering, and to visually communicate the most important value propositions of your community. This is a top-of-the-funnel marketing approach that works best in combination with other advertising methods. Our studies (and outside research) have shown banner ads lead to more organic google searching for your community.

Email Campaigns Still Works

Despite the fact that email marketing is not at the trend, still, it is considered as an effective digital marketing strategy as the customers check their mailbox at least once in a day and this aids your business to remain active in the minds of your targeted customers and there are chances of approaching you when they are in need.

Reap The Benefits Of Retargeting

Retargeting is an extremely effective Digital Marketing method for the Real Estate business as buying a Luxury Flat or Apartment is not an immediate process and it takes time to make a buying decision. Through retargeting, you can persist buyers with a constant reminder of why they visited your website in the first place when they surf the web and scrutinize their minds to make a buying decision.

Video Promotion

We hold expertise in using video promotion for real estate sales and have reaped successful outcomes. Let’s look into the few video promotion techniques

Post videos on property interiors and exteriors
Post influencer’s reviews on your property
Upcoming projects
Useful tips for home buyers

Influencer Marketing

A social share or a video review or a testimonial from a real estate professional or a popular web or video blogger has a great impact in driving sales in real estate. The simple psychology is that buyers believe that influencers do not share content without a proper cause and go for it easily.

Model A Mobile-friendly Website

60% of home buyers use mobile phones to search for their dream home or land. Even Google’s index has got a high priority to the mobile version and this has raised the need to model a mobile-friendly and responsive website.

Strengthen Inbound Leads by Digital Marketing

A successful digital marketing strategy ought to have the capacity to cultivate leads through every one of the channels. Inbound lead support includes top-to-the-bottom research of the focused audience and content building that tends to all the client inquiries. The picturized tactics ought to successfully convert the visitors into buyers.

Measure and Optimize Marketing Efforts

It is important to develop clarity around what you want to achieve with your marketing efforts. The campaigns and platforms you choose and the way you optimize them will in part be determined by the objectives you set at the beginning of your marketing strategy. As you run your luxury apartment marketing campaigns, you will want to keep track of metrics that will give you an indication of how you are performing towards your objectives.

We use the following metrics to determine the overall success of a comprehensive digital marketing campaign.

Paid Website Sessions

The objective of most ads is to deliver as much qualified traffic to a community’s website as possible. Website sessions in Google Analytics track the total number of website visits a campaign brings in. Luxury apartment marketing campaigns require a greater emphasis on the quality of leads than on the quantity. The market overall is smaller and the advertising approaches tend to be more targeted. Overall sessions is a great first metric to evaluate if your ads are bringing in website visitors but further analysis is required to determine if the traffic you are bringing in is qualified.

Post Views

Some top-of-the-funnel awareness campaigns, Targeted Display, and YouTube, for example, aren’t as likely to bring website traffic directly from the ad but lead to people searching for a community after seeing the ad. Post views allow advertisers to measure the number of people who saw an ad and came through the site directly, or organically in Google.

Average Session Duration

This is a website session quality metric that allows you to see how long an average website visitor stays on your site. This metric can be evaluated on a campaign basis. Google Analytics lets you compare how different sources of traffic compare in their ability to bring in website visitors that stay on the site for a long time.

Bounce Rate

If a campaign that is conversion-focused is bringing in website visitors with a high bounce rate, that may be an indication that the campaign isn’t bringing in quality traffic. The bounce rate reflects the rate of people who visit a website and exit the site right away. One thing to look for with a luxury community is how high the bounce rate is on the floor plan page since that is where most communities present their pricing. If the bounce rate is too high, modifications can be made to your targeting to help bring in more qualified traffic.

Goal Completions

Phone calls, contact forms submissions, application completions, and chat leads are all conversion metrics communities can track in Google Analytics to further evaluate the effectiveness of their marketing efforts.

Conclusion

Real Estate including Luxury Apartments. Flats. Villas: Digital Marketing campaigns are a living, breathing entity. The more you invest in Digital Marketing, the more you learn about what works best for your community. Over time, Digital Marketing channels and tactics may evolve but the core strategy of understanding your market fit, diversifying your marketing efforts, and utilizing targeting will help your community stand out in the Real Estate market for years to come.

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July 28, 2021by Adminblog Project

Will 2021 be the year of SEO automation?

SEO automation is the process that means using software programs to optimize the website performance.

An Introduction to the SEO automation

SEO automation is the process of systematizing SEO tasks through tools or software to simplify your campaign. While using SEO automation, you reduce the amount of manual work you need to do for your campaign and it can help you speed up your tasks. On other hand, you can’t automate every SEO process, you can automate some tasks to help improve efficiency.

SEO automation tools to manage your SEO campaigns:
1. SEMrush
2. Screaming Frog
3. Ahrefs
4. SE Ranking
5. SentiOne
6. SISTRIX
7. SERPWoo

Technical SEO: Factors that checking about ranking, website speed, mobile response, and structured data.

On-Page SEO: It is about meta title, meta description, and heading.

Off-page SEO: For here, it describes tasks for creating and improving backlinking.

SEO strategy: Website traffic pattern analysis, testing, and future prediction.

Which part of SEO can I automate?

As you investigate automation for SEO, you’ll find that what processes you can automate for your business. Here are a few things you can automate within your SEO campaign.

Site monitoring

If we are doing it manually it will take lots of time to check the elements you’ll want to track with site monitoring like page loading time, broken link, site uptime, etc…

Rank tracking

If you have hundreds of pages on your site, it’s challenging to manually track each page’s ranking in the search results. So it is challenging as you add more pages to your site.
To simplify the process, you can use an SEO automation tool, like SE Ranking, that helps you track your pages’ rankings. It will help you keep track of all your pages, both new and old, to see how their rankings change or improve over time

Backlink analysis

Backlinks are an essential part of your SEO campaign because they help improve your site’s trust and authority, which leads to increased rankings. It’s essential to monitor your backlink profile to ensure you’re getting high-quality links to your page.

Since you can have dozens of pages on your site, it can take a long time to monitor each page and all the backlinks you earn. SEO automation expedites this process and makes it easier for you to see who’s linking to your pages

Competitor monitoring

If you’re competing against dozens of businesses to rank at the top of the search results. It’s challenging to keep track of them. However, when you automate your competitor monitoring, you can make it easier for your company to see who you’re competing against and find ways to outrank them in search.

Alternatives to SEO automation

As you look at SEO automation tools, you’ll find that there isn’t an all-in-one tool. Some tools focus only on backlinks, while others focus only on keywords. Since there isn’t one tool, you may have to invest in multiple tools. It is not cost-effective, and though the tools themselves automate SEO processes for you, you’ll still have to set up the tool and analyze the results they provide.

SEO automation is a great way to save you time, there’s an even more efficient solution: hiring an SEO agency.

Why SEO agency?

Get a team of experts

When you hire an SEO agency, the experienced team in the agency will help you in the SEO-based work regarding your business. And also you can save time.

Get better results

While working with an SEO agency save you time, but it helps you get better results. Since SEO companies have experience with running SEO campaigns, they’ll know exactly how to optimize your campaign and improve it.

Get more resources

Additionally, an SEO company can provide you with more resources and help than SEO automation tools. These companies have the workforce and access to resources to help you create an SEO campaign that will grow your business online.

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1. Use Local Service Ads

2. Ad Extensions

3. Google Product Listing Ads

4. The Use of Local Terms in your Keyword

5. Create your Google My Business Page

Conclusion

BENEFITS OF SOCIAL MEDIA MARKETING

1. Grow your Audience

2. Content Promotion

3. Building Brand Awareness

4. Referral Increase

5. Lead Generation

6. Build a Community

7. Measuring Marketing Endeavors

8. Keeping your Clients ‘Upto the Minute’

9. Trustworthy Communication

10. Easy to reach the Customer Support

8 Reasons for hiring a Digital Marketing Agency?

1. Hiring an Expert Digital Marketing Agency Will Help to Invest More Time In Your Business

2. TOTAL RUNNING COST CAN BE REDUCED

3. CAN EARN PROFIT EVEN IN STARTING PHASE

4. STAY CONNECTED TO YOUR INDUSTRY

5. EXPANDABLE SERVICES

6. PROVIDES YOU IDEAS

7. ASSURED RETURNS FOR YOUR INVESTMENT

8. NO NEED OF INVESTING ON TOOLS

CHOOSING THE RIGHT DIGITAL MARKETING AGENCY

Top 20 Digital Marketing Interview Questions and Answers you need to know in 2022

Q1. What is Digital Marketing?

Q2. What are the various aspects of Digital marketing?

Q7. What are the different types of SEO?

Q9. what are the different types of tools useful in digital marketing?

Q11. What is Google Ads?

Q15. What is the character limit in Google ads?

Outbound Marketing Skills

HOW CAN ONE EXCEL IN DIGITAL MARKETING

Become a Certified Digital Marketer

Practising Digital Marketing on your own

Finding out what Digital Marketing Specialisation works for you

Keeping up with the Digital Marketing Trends

Build your own brand with the help of Digital Marketing

Analysing and Backtesting your Digital Marketing Skills

Use Digital Marketing Networks to improve your Skills

1.Offer your loyal customers an exclusive preview and introductory offers

3. Blog posts

5. Host a product launch event

6.Email Campaigns

7.Social Media Posts and Ads

8.Exchange offers

Digital Marketing Interview Questions and Answers For Freshers

Why Digital Marketing is Important for Real Estate Business?

Why Digital Marketing For Real Estate Business?

How to Brand the Real Estate Business

In Digital Marketing: Why Website Optimization is Essential for Real Estate Business?

Devise Digital Marketing Strategy For Target Audience

Active Presence On Social Media Platforms

Get Benefited Through Digital Marketing by Paid Advertising

Display Campaigns for Brand Awareness & Leads

Email Campaigns Still Works

Reap The Benefits Of Retargeting

Video Promotion

Influencer Marketing

Model A Mobile-friendly Website

Strengthen Inbound Leads by Digital Marketing

Measure and Optimize Marketing Efforts

Paid Website Sessions

Post Views

Average Session Duration

Bounce Rate

Goal Completions

Conclusion

An Introduction to the SEO automation

Which part of SEO can I automate?

Alternatives to SEO automation

Why SEO agency?