Digital Marketing Strategy For Real Estate Business (Luxury Service Flats / Apartments)
Why Digital Marketing is Important for Real Estate Business?
In this digital world, digital marketing has gradually evolved as one of the most important marketing strategies for many businesses. Unfortunately, it is a fact that the strategy of digital marketing is underutilized in many Real Estate businesses. Instead, most Real Estate developers still choose the traditional marketing methods. There is only one thing that a real estate developer or manager has to concentrate on, i.e on selling the properties.
It is very important to study the market and its trends that belong to your industry especially in the case of Apartments or Villas. This is even more crucial For a luxurious product that is priced quite higher. In this luxury rental space, your market is influenced by the one who can afford your community. There was a time where these luxurious inventories were not concentrated as there was less competition. And at that time it might have been more than enough to just focus on the wealthy customers. But, in today’s world, you have to compete with more players.
As the market has become more and more saturated and complicated, the high-end real estate builders and developers, who provide luxurious space have to distinguish themselves from their competitors. As you know, not everyone has the money to afford a luxury apartment. Even if you provide more facilities and an aesthetic design, not all will be interested in buying a luxury apartment. Start researching the market trends now. This market research or study will help you in developing your own marketing plans and strategies.
It’s a known fact that we human beings are extremely dependent on the web for all kinds of buying processes. According to research, it has been revealed that the majority of buyers go online in search of a home or land. Without building your presence on the web, your business will be unknown to the online buyers and you are likely to lose sight of your business from your targeted buyers. In that case, your competitors who have built their presence on the web stand out and they are likely to get conversions.
Why Digital Marketing For Real Estate Business?
Most Real Estate developers do not know how to start a digital journey and they think online marketing is expensive. The real fact is that compared to traditional marketing which involves TV, radio broadcasts, printed advertisements, etc, online marketing seems to be cost-effective as it is a one-time investment. By marketing digitally, we can effectively figure out which strategy works and eliminate the strategy that doesn’t pay heed.
Understanding the market surrounding your community is important for every multifamily development, but for a high-priced luxury product, it is even more crucial. In the luxury rental space, your market is influenced by who can afford your community. In the past, when luxury inventory wasn’t as concentrated and competition was less of a factor, it might have been enough to just focus on appealing to wealthy individuals.
As this market becomes more saturated, high-end communities have a greater need to distinguish themselves from their competition. Not everyone who is capable of affording a luxury apartment is interested in one and not everyone interested in a luxury apartment in your area is going to care about your amenities and design aesthetic.
Start out your marketing process by researching your local market. The following market research questions will provide you with a great foundation to draw upon when developing your marketing plan.
Let’s explore how to dive into a digital marketing platform for a real estate business.
How to Brand the Real Estate Business
The website represents your brand, hence the initial step is to build a comprehensive website that plays a key role in turning the psyches of buyers to settle on a purchasing choice.
- Pick a domain name same as your business with a straightforward spelling which encourages client access easily.
- Pick a suitable web development platform and web hosting provider considering the website’s purpose
- Pick a template and logo which relates to your business.
In Digital Marketing: Why Website Optimization is Essential for Real Estate Business?
When a buyer types a word related to your business in the search engine, it is important to show up your website in the search results. It is vital to optimize your website SEO friendly to improve the chances of your website showing on the top page. Let’s explore a few SEO tactics to be implemented for your website.
- Identify the relevant keyword you have to center around to generate targeted and relevant traffic.
- Finalizing the keywords, you need to tune the meta tags of the site which incorporates meta title, meta description, alt labels.
- Take care that you don’t stuff the keywords. Shape a significant content, utilizing proper keywords which obviously renders your business to the buyers.
- It is important to link your web pages to help users navigate to different pages of your site
- Quality content which flawlessly renders about your business expands the web traffic, ranking and authority.
- Backlinks are a great way to boost ranking, however Google has propelled strict punishments against spammy backlinks, so ensure that you make bona fide backlinks to support your positioning.
- Add your business to Google listing with business name, organization profile, contact details etc to make your business visible online.
Devise Digital Marketing Strategy For Target Audience
Right before jumping to devise a lead generation strategy, it is important to know your market and target audience. Developing a marketing blueprint as mentioned below serves as a foundation for your real estate digital marketing strategy.
- Build up a purchaser profile
- Conduct surveys to know current market trends
- Devise an attractive marketing strategy to pull buyers
- Carry out a location based advertising
Active Presence On Social Media Platforms
Undoubtedly, Social media is an engaging platform to stay in contact with your potential targeted clients. Create engaging posts and make sure that you post at the right time so that you can gain utmost engagement. Always stay in touch with the customers as this builds trust among the clients publicly and your business stays in the top minds of the people.
For a luxury community, the best social platforms to advertise on our Facebook, Instagram, and YouTube. Ads created within these three platforms are highly visual which helps show off the artfully designed interiors and desirable amenities that luxury communities offer. The targeting options that exist in Facebook, Instagram, and YouTube are robust and offer communities the ability to zero in on the interests and behaviors of people in the luxury market.
Video content can help to showcase the appeal of a luxury community. Higher quality visual content gives the impression of a higher quality community.
Get Benefited Through Digital Marketing by Paid Advertising
PPC is a viable form of advertising that focuses solely on the targeted customers. A key to a fruitful campaign is keywords and a landing page. Choosing the right keywords and landing page with a proper call to action opens the door to success. While SEO is a moderate procedure, through PPC you can see speedy outcomes.
One of the best ways to reach your target market is to show up when they are actively searching for a luxury community in your area. To do this you need to make sure you are visible in the most popular search engine, Google. While there are ways to take advantage of free traffic in Google (registering your business with Google is one we highly recommend), most communities, especially those in competitive luxury markets, need paid search ads to keep their community at the top of the search engine.
Display Campaigns for Brand Awareness & Leads
Banner campaigns are one of the best forms of advertising to use when you need to scale your brand awareness efforts. These highly visual ads show up when someone in your target market browses a website with ad placements on their desktop, tablet, or mobile device. The main purpose of this form of advertising is to drive awareness of your brand, any concessions you are offering, and to visually communicate the most important value propositions of your community. This is a top-of-the-funnel marketing approach that works best in combination with other advertising methods. Our studies (and outside research) have shown banner ads lead to more organic google searching for your community.
Email Campaigns Still Works
Despite the fact that email marketing is not at the trend, still, it is considered as an effective digital marketing strategy as the customers check their mailbox at least once in a day and this aids your business to remain active in the minds of your targeted customers and there are chances of approaching you when they are in need.
Reap The Benefits Of Retargeting
Retargeting is an extremely effective Digital Marketing method for the Real Estate business as buying a Luxury Flat or Apartment is not an immediate process and it takes time to make a buying decision. Through retargeting, you can persist buyers with a constant reminder of why they visited your website in the first place when they surf the web and scrutinize their minds to make a buying decision.
Video Promotion
We hold expertise in using video promotion for real estate sales and have reaped successful outcomes. Let’s look into the few video promotion techniques
- Post videos on property interiors and exteriors
- Post influencer’s reviews on your property
- Upcoming projects
- Useful tips for home buyers
Influencer Marketing
A social share or a video review or a testimonial from a real estate professional or a popular web or video blogger has a great impact in driving sales in real estate. The simple psychology is that buyers believe that influencers do not share content without a proper cause and go for it easily.
Model A Mobile-friendly Website
60% of home buyers use mobile phones to search for their dream home or land. Even Google’s index has got a high priority to the mobile version and this has raised the need to model a mobile-friendly and responsive website.
Strengthen Inbound Leads by Digital Marketing
A successful digital marketing strategy ought to have the capacity to cultivate leads through every one of the channels. Inbound lead support includes top-to-the-bottom research of the focused audience and content building that tends to all the client inquiries. The picturized tactics ought to successfully convert the visitors into buyers.
Measure and Optimize Marketing Efforts
It is important to develop clarity around what you want to achieve with your marketing efforts. The campaigns and platforms you choose and the way you optimize them will in part be determined by the objectives you set at the beginning of your marketing strategy. As you run your luxury apartment marketing campaigns, you will want to keep track of metrics that will give you an indication of how you are performing towards your objectives.
We use the following metrics to determine the overall success of a comprehensive digital marketing campaign.
Paid Website Sessions
The objective of most ads is to deliver as much qualified traffic to a community’s website as possible. Website sessions in Google Analytics track the total number of website visits a campaign brings in. Luxury apartment marketing campaigns require a greater emphasis on the quality of leads than on the quantity. The market overall is smaller and the advertising approaches tend to be more targeted. Overall sessions is a great first metric to evaluate if your ads are bringing in website visitors but further analysis is required to determine if the traffic you are bringing in is qualified.
Post Views
Some top-of-the-funnel awareness campaigns, Targeted Display, and YouTube, for example, aren’t as likely to bring website traffic directly from the ad but lead to people searching for a community after seeing the ad. Post views allow advertisers to measure the number of people who saw an ad and came through the site directly, or organically in Google.
Average Session Duration
This is a website session quality metric that allows you to see how long an average website visitor stays on your site. This metric can be evaluated on a campaign basis. Google Analytics lets you compare how different sources of traffic compare in their ability to bring in website visitors that stay on the site for a long time.
Bounce Rate
If a campaign that is conversion-focused is bringing in website visitors with a high bounce rate, that may be an indication that the campaign isn’t bringing in quality traffic. The bounce rate reflects the rate of people who visit a website and exit the site right away. One thing to look for with a luxury community is how high the bounce rate is on the floor plan page since that is where most communities present their pricing. If the bounce rate is too high, modifications can be made to your targeting to help bring in more qualified traffic.
Goal Completions
Phone calls, contact forms submissions, application completions, and chat leads are all conversion metrics communities can track in Google Analytics to further evaluate the effectiveness of their marketing efforts.
Conclusion
Real Estate including Luxury Apartments. Flats. Villas: Digital Marketing campaigns are a living, breathing entity. The more you invest in Digital Marketing, the more you learn about what works best for your community. Over time, Digital Marketing channels and tactics may evolve but the core strategy of understanding your market fit, diversifying your marketing efforts, and utilizing targeting will help your community stand out in the Real Estate market for years to come.
Will 2021 be the year of SEO automation?
SEO automation is the process that means using software programs to optimize the website performance.
An Introduction to the SEO automation
SEO automation is the process of systematizing SEO tasks through tools or software to simplify your campaign. While using SEO automation, you reduce the amount of manual work you need to do for your campaign and it can help you speed up your tasks. On other hand, you can’t automate every SEO process, you can automate some tasks to help improve efficiency.
SEO automation tools to manage your SEO campaigns:
1. SEMrush
2. Screaming Frog
3. Ahrefs
4. SE Ranking
5. SentiOne
6. SISTRIX
7. SERPWoo
Technical SEO: Factors that checking about ranking, website speed, mobile response, and structured data.
On-Page SEO: It is about meta title, meta description, and heading.
Off-page SEO: For here, it describes tasks for creating and improving backlinking.
SEO strategy: Website traffic pattern analysis, testing, and future prediction.
Which part of SEO can I automate?
As you investigate automation for SEO, you’ll find that what processes you can automate for your business. Here are a few things you can automate within your SEO campaign.
Site monitoring
If we are doing it manually it will take lots of time to check the elements you’ll want to track with site monitoring like page loading time, broken link, site uptime, etc…
Rank tracking
If you have hundreds of pages on your site, it’s challenging to manually track each page’s ranking in the search results. So it is challenging as you add more pages to your site.
To simplify the process, you can use an SEO automation tool, like SE Ranking, that helps you track your pages’ rankings. It will help you keep track of all your pages, both new and old, to see how their rankings change or improve over time
Backlink analysis
Backlinks are an essential part of your SEO campaign because they help improve your site’s trust and authority, which leads to increased rankings. It’s essential to monitor your backlink profile to ensure you’re getting high-quality links to your page.
Since you can have dozens of pages on your site, it can take a long time to monitor each page and all the backlinks you earn. SEO automation expedites this process and makes it easier for you to see who’s linking to your pages
Competitor monitoring
If you’re competing against dozens of businesses to rank at the top of the search results. It’s challenging to keep track of them. However, when you automate your competitor monitoring, you can make it easier for your company to see who you’re competing against and find ways to outrank them in search.
Alternatives to SEO automation
As you look at SEO automation tools, you’ll find that there isn’t an all-in-one tool. Some tools focus only on backlinks, while others focus only on keywords. Since there isn’t one tool, you may have to invest in multiple tools. It is not cost-effective, and though the tools themselves automate SEO processes for you, you’ll still have to set up the tool and analyze the results they provide.
SEO automation is a great way to save you time, there’s an even more efficient solution: hiring an SEO agency.
Why SEO agency?
Get a team of experts
When you hire an SEO agency, the experienced team in the agency will help you in the SEO-based work regarding your business. And also you can save time.
Get better results
While working with an SEO agency save you time, but it helps you get better results. Since SEO companies have experience with running SEO campaigns, they’ll know exactly how to optimize your campaign and improve it.
Get more resources
Additionally, an SEO company can provide you with more resources and help than SEO automation tools. These companies have the workforce and access to resources to help you create an SEO campaign that will grow your business online.
Effective Digital Marketing Tips for Educational Institutions.
In the modern world, where everything is going digital marketing educational institutes digitally is not a big thing. Rather we would say, online marketing for educational institutes is as essential as online marketing for an e-commerce business.
There has been an immense growth in the number of Internet users for the past few years. They browse the web first to search their queries, instead of visiting door to door to serve their purpose. Parents and students willing to take admission in a reputed educational institute first go online to find the best institute among the hundreds. Their decisions depend on what they find over the web. Digital Marketing gives businesses the chance to reach people on platforms where they spend a lot of time and money.
Are you planning to market your educational institute online?
Keep reading to find the digital marketing strategies that can help to promote your institute and make it stand out from the crowd.
How to do Digital Marketing for Educational Institutions?
Just by going through the above report you have understood the importance of digital marketing in promoting your business or brand online. You might be running any kind of business. Although this blog is specially designed for those running Educational Institutions which helps in preparation of competitive exams like IAS or Civil Services, you can find similar digital marketing strategies for all other businesses also. It is applicable to other Coaching Institutes, Professional Colleges, Schools including Engineering Colleges, MBA Colleges, LLB coaching, CAT & MAT training, PSC, SSC, UPSC Training, Bank Exams for both levels, etc.
Please dedicate some time to read this blog in order to understand more pieces of information on how to improve your Educational Institutes. Also if possible please go through the links which I have attached along with this blog.
Perhaps you yourself know how difficult it is to strive in this market as the number of competitors is rising each and every day, every month or after a particular period of time. With this increase in competition, digital marketing is the only solution to drive more customers into your coaching business.
In this Digital Era, all the aspiring students would first browse the internet to find the best coaching center for educational institutions and select only a few results that appear in the first page of SERPs. In order to bring your brand/ website on the top list of SERPs, only an experienced & reputed Digital Marketing Agency can help you.
Some of the merits of Digital Marketing for your Educational Institutes.
- Helps in boosting popularity
- Brand Awareness of Your Business/ Institutions
- Wider Visibility across the globe
- Helps in attracting more students if you have all the above features
Below are some of the points which give you a few tips to improve your coaching business online:
Set a Business Goal
The first and foremost important thing for any business owner is to set a goal and define the scope of their business. Of course, there needs to be no explanation for setting a business object, as for any owner the target is to bring more and more customers to boost their business. For Educational Institutions the primary goals are to bring out the best possible marketing strategies, create few coaching programs, host webinars and get more leads and references from the existing students. You need to be precise and confident in creating business objectives as it helps you know “ what areas should we give more importance to and by how”.’
Brand Awareness
For any business, the brand plays an important role in promoting or driving traffic. The same thing applies to coaching centers or training institutions. If you are able to boost the brand of your institution and make it highly reputed and popular among the students who have been searching for best Engineering Colleges in Google, then you are on the right path of business.
Target your Audience
This is one of the most important things you should do in order to boost your business. For this, you might need extra time to spend on identifying your target audience that will help you in maximizing the business revenue.
If you are running a College/School/Coaching Centre, then obviously you should target the students looking for high marks and rank top. Let your targeted audience know that
You are unique and different from your competitors.
You will be able to guide them which is not just limited to exams alone. Make them comfortable and make them feel secure that you are the best choice for them.
The knowledge that we get from textbooks alone is not sufficient. We need to explore more and more. Learning is a never-ending process.
Assure them that you provide quality education.
You will be able to guide them which is not just limited to exams alone. Make them comfortable and make them feel secure that you are the best choice for them.
The knowledge that we get from textbooks alone is not sufficient. We need to explore more and more. Learning is a never-ending process.
Web design and proper maintenance
One of the main purposes of any business is to have proper content and a creative website that can attract more traffic. Through proper optimization of Search Engine, you can improve your rank on SERPs. And if you have an attractive website, then you can get more traffic. It is very important for coaching institutes to have a creative website and do proper SEO services regularly.
Keyword research and proper digital marketing strategy
It is the duty of every SEO manager to do proper research on the words that a user may happen to search on search engines while looking out for something on websites. These words are known as Keywords. If you are able to understand the user trends then you are doing proper internet marketing strategy. This will further help in bringing more audiences to your business.
Drive more web traffic
Digital marketing services such as SEO services help your coaching business to reach as many students as you can. People will select only organic results that show in search pages. So, if your website is getting frequent and consistent traffic and the bounce rate is lower, then you can improve your rank and your website will be shown in the top 3 results. Thereby you can get more traffic to your website which will be also helpful in building a brand.
Blogging/ Content Writing
If a student who wishes to study at your institute happens to see the content less website of your brand, then you are on the verge of losing a prospect. Without proper content, you can also lose the google ranking or search ranking. Blogging is one form where you can add content for your website. Google always approves websites with rich and valuable content. If you are not able to create content or write an attractive blog then it is better to search for the best digital marketing company in your locality and let them do their job in order to help you in boosting your business.
Social Media Marketing
There has been a vast increase in the number of social media users. Facebook, Instagram, Twitter, Whatsapp, Pinterest, etc are some of the examples where you can promote your Educational Institute. Social Media Marketing does not alone mean sharing pictures and getting likes. It should be done with patience. Like targeting the customers for your website, you have to do proper research and target your customers through social media. Through a proper social media marketing strategy, you can build loyalty and good customer relationships online. You may choose a social media marketing agency for this if you lack the skill to promote your business in social media.
Video Marketing Strategy
We all know that visual content speaks more than written content. That’s why video advertisements play a major role in digital marketing. It has been said that more than 80% of businesses have had success when they switched on to video marketing or started promoting business online. For Educational Institutions there are a number of ways to market your business using video marketing strategy. This is in fact cheaper than advertising on TVs and has got the potential to reach worldwide. Video marketing will also help in improving the target audience thereby improving the brand value. A number of apps help you to record videos, even by using your phone. You can also create animated explanations and use them as your content. Or even some of the social media sites help you such as going live on Facebook, Insta Live, Even Youtube Recording, and Uploading. After Facebook, most of the traffic goes to Youtube. So if you have a proper internet and a good quality camera then don’t waste this opportunity.
Digital marketing is a perfect business opportunity for educational institutes. To be competitive in the growing business field. Digital marketing is nothing more than taking advantage of new technologies to achieve marketing objectives. Within the short span of a lifetime, digital marketing will bring all your cherished dreams to reality. Digital marketing is a place where educational institutions without much effort can make a success . Only patience is required to get your desired goals.
So from the above points, you are now crystal clear on what to do and how to derive a proper digital marketing strategy. If you want to know more about this, please don’t hesitate to contact us. We are ready to give you the best possible results as we have the past history of putting a happy face on our clients.
Best Ways to Promote Your Business Online in 2021
For a business to start, survive and grow, it needs customers. To get the customers one needs to promote the business. In the olden days, this was done by a flyer, a brochure, a postcard, or an ad in the local newspaper.
But in today’s growing digital world, the possibilities are limitless.
So if you are trying hard to find out the best ways to promote your business online; or even just what your options are, you are in the right place..
In this blog, I’m going to cover the most effective ways to promote your business using online channels, whether you have no budget, a limited budget, or some to spend. Few main mediums through which this is done are given below
- Search engines (namely, Google Search and Maps).
- Social media mediums such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest.
- Online directory listings, tons of them are there.
- Your local community (events, sponsorships, and press).
Promoting your business is a must if you want to increase your business and to reach your customers, so let’s get started with the most popular channel: Google.
How to promote your business on Google
Google has the most number of users compared to any other search engine out there.
1. List Your Business in Google
Your Google Local Listing is what allows your business to show up in Google Maps results, the local section of Google Search results. As Google gets better and better at showing its results based on the searcher’s location, this free listing should be a top priority.
After creating a google My Business Listing you have to verify your account so that you can optimize your listing by adding more details and photos which will help your listing to obtain higher rankings.
2. Build a SEO Friendly Website
Every business requires a website, no matter what your products are or how old your customers are.. Your website is the place where the current and prospective customers can check about your business/service.
A good business website not only serves as a promotional tool, it tells the story of your business and what you offer, provides contact information, and reflects your brand’s personality and distinguishing characteristics.
There are many free ways to get a website in place for your business, and you will need to move to some form of a paid website if you are serious about promoting your business. If you have your own domain name gives your business a professional look and feel, and the ability to scale and add features as needed are all essential for growth.
3. Optimize Your Website
It is one of the main things needed for you to promote your business. SEO is a set of tasks that align your business with Google’s ranking algorithm. But because this algorithm has evolved to use machine learning and user behavior to produce the most accurate and quality results for searchers, optimizing for search engines is just optimizing for searchers particularly those searching for what your business/services have to offer.
SEO isn’t just one particular task, it is a group of tasks done to improve the website rankings so that your website appears on the top of the search engine results page.
SEO tasks to promote your business include:
- Adding relevant (most searched based on your industry/business) keywords to specific places on your website.
- Producing original and high quality contents.
- Maintaining high page load speeds and security.
When your business is on the top of the results, it is like Google is promoting your business for you and not just to anyone, but to the people searching for what you have to offer.
4. Create a business blog
Content is such an unavoidable part of SEO that it really deserves its own category as a promotional strategy. In a blog, some posts and events can be described and created but it has its own limits unless and until it is used for educational purposes or raising your brand voice, by specifying certain keywords which are essential in terms of business promotions. Keywords can be in terms of questions as well as normal words which are relevant to the target audience.
5. Share your content
A blog that showcases your expertise, approachability, and genuine desire to help your audience is the perfect promotional tool for a business. So promotion of posts becomes the need in addition to publishing.So don’t just publish posts, promote on social media, via videos, photos, email newsletters, or even turn them into downloadable guides to help you collect leads. Shareable content is a bonus as it will enable the users to share it with their peers. In addition to this shareable content can further be noticed by leading websites which can provide links in their site which will redirect traffic to your own content.
6. Run Google Ads
SEO will help you to reach on the top of the organic results page but, it is a long-term strategy that can take weeks or even months to start seeing results. For faster results one can use google ads if you have the budget to spend. Google Ads are always positioned on the top of search engine results pages, above organic and local listings. And of all the search engines available, Google is the most popular not only because they control the largest share of search engine traffic, but also because of its flexibility, ad creation features, and detailed performance metrics.
Mastering the art of Google Ads takes some time as well as plenty of trial and error, an optimized campaign is worth every penny spent. Advertising on Google can be done through search ads or branded banner ads on the Display Network.
How to promote your business using online directories
Consumers always visit online directories to search for businesses or services that fit their specific needs. These sites have high-traffic, high domain authority, so it’s not uncommon for your profile page or your business name to show up on the first page of Google through any one of these domains. Creating online listings consume less amount of your time and can help you to enhance your online presence.
7. Create listings on the major directories
Smaller directories tend to pull data from the larger ones.So creating listings on major sites would be enough to get recognised in both the larger and smaller directories.Some notable directories are Glassdoor,Bing,Tripadvisor etc.
8. Optimize your listings
The real challenge lies in optimizing the listing rather than just creating it.By filling out every field such as adding photos,profile updation,collecting reviews etc you can improve the appeal of your business and can rank above your competitors.But in order to rank higher than your peers you must make sure that all the information given in the listings matches with the one given in your website.Inconsistencies can create a question mark as google continuously monitors this aspect.
9. Get online customer reviews
Customer reviews are so important because they will help to verify the authenticity of the business/service offered. These reviews will help to increase trust among the new customers.
Reviews are the single and most important way to promote your business to the right audience.Reviews and testimonials on your own website are great but reviews on other social media platforms like google and facebook are even better.These websites can increase your exposure as well as traffic and because they have measures in place to prevent fake or spam reviews, people trust the reviews here more . Plus, reviews are a major ranking factor for local listing results.
10. Monitor and respond to reviews
Always monitor your reviews frequently and answer them. Almost all the online directories allow anyone to add a listing, so even if you didn’t list your business, it may still be on there, collecting reviews. This way you can respond to reviews which is a great way to promote your business. Not only can you resolve negative reviews, but the way or tone in which you answer reviews (positive and negative) can reveal your brand’s values and give potential customers an idea of what it’s like to do business with you.This can also improve your credibility and authenticity.
How to promote your business on social media
Social media is a free way to get the word out about your small business. The most popular social media accounts are Facebook, Instagram, LinkedIn, and Twitter, but make sure to consider using other sites that might be specific to your niche, such as Pinterest or Reddit.
11. Prioritize Facebook
Facebook is the largest social media network online which can help you gain new connections.It provides a great platform to keep in touch with existing customers and to reach out to new customers.Promoting a business on facebook can be done in many ways depending on your industry,but here are some basics
- Create a facebook business page
- Run facebook live sessions and tutorials
- Use facebook events to improve engagement
12. Connect and contribute on LinkedIn
Until recently linkedin was considered a place where a person drops his/her resume to find employment. Little did we know about this wonderful platform in which more authentic connections can be made.Its a place to join for group discussions,form new partnerships,create new connections etc.Potential customers can check your business out as well as your company’s credentials to find out more information about you before doing business with you.You can also provide business perspectives in group discussions and provide genuine links of relevant content in your website.
13. Upload videos to YouTube
Youtube lets you do video marketing absolutely for free.Youtube can also pave way for driving potential customers to your business.A quick overview of your business can be uploaded in youtube.This gives you a nice sales tool that you can post on the homepage or circulate in emails.You can also put how tos,educational and other aspects of your business in your youtube channel which can provide better insight to potential clients about your business.
14. Advertise on YouTube
Along with other rapid strategies mentioned above, youtube advertisements can also be an investment if it is done right.You can advertise on youtube by creating small videos which play before the videos in relevant categories.
15. Engage your audience on Instagram
Even Though Instagram has been considered by the public as a recently launched social media platform,it has outwitted many of the older platforms to become the third most popular social media platform in the world.With diversified posting formats like post,stories,live sessions,IGTV videos and newbie instagram reels, there exists a wide variety of ways to use instagram to engage your audience.For example,
- Using hashtags to promote your sales and to expand your reach
- Posting stories about brand relevance and importance
- And also providing tutorials via IGTV and live sessions.
Advanced Digital Marketing Course Training Syllabus
Digital Marketing Overview
Digital marketing is the process of promoting a business through the Internet. Understanding the fundamentals of digital marketing builds a strong knowledge base for implementing apt tactics in the future.
Digital Marketing Course Training Process
- Understanding the business and marketing strategies
- What is Digital Marketing?
- Digital Marketing Process
- Traditional Vs Digital marketing
- How digital marketing overcomes traditional marketing?
WordPress - Basics
- Understanding the terms web domain, web server and hosting
- Installation of WordPress
- Adding themes, widgets, and plugins
- How to manage posts?
- How to add pages and menu?
- Creating and managing user profile
Search Engine Optimization(SEO)
For a website to rank well in search engines, SEO plays an inevitable role. Proper SEO knowledge is mandatory for the appreciable improvement of the website’s visibility for organic search.
- Selection of Domain
- Business Listing
- Keyword research
Tuning heading, title and meta description - Image Optimization
- Google indexing and crawling
- Robots.txt and XML Sitemap
- Directory Submission
- Blog and forum commenting
- Article submission
- Bookmarking
- Building backlinks
- Do follow and No follow links
- Other Off page techniques
Google Advertising and PPC
Advertising is an effective strategy in Digital marketing to gain quick results. We provide advanced knowledge in PPC strategies for achieving a better Return On Investment (ROI).
- Introduction to Online advertising
- Understanding organic and paid search results
- Google, Bing and Yahoo ads
- Creating Ads account
- Setting up PPC campaign
- Calculation Click-through-rates
- Setting up different types of ads
- Selection of keywords
Web Analytics
- Expert knowledge in web analytics is required to track the behavior of targeted audience. We cover all the latest strategies and techniques which suit the current industry trends.
- Google Ads targeting, bidding, and budgeting
- Monitoring performance and conversion tracking
- Remarketing
- Digital strategy and planning
- Google Analytics
- Google Search Console
- Interpreting data from analytics
- Tracking Paid results
- Tracking ROI
- A/B Testing
- Report generation
Social Media Marketing
Performing several actions in Social media drives referral traffic and engagement to the website. Acquiring practical knowledge in social media by understanding the latest technologies and strategies helps to implement result-oriented approaches.
- Concepts of SMO and SMM
- Facebook, Twitter, LinkedIn, Instagram, Youtube Optimization
- Tumblr
- Adding and Sharing posts
- Facebook, Twitter, LinkedIn, Pinterest, Instagram &Youtube ads
- Tracking the progress
- Reporting
- Remarketing
Email and Affiliate Marketing
Most of the companies are deploying email marketing to create a communication medium and thereby generating the leads. Our email and affiliate marketing training session segments to develop a marketing strategy for your business and career.
- Email marketing ideas and techniques
- Copywriting
- Newsletter Campaign
- Affiliate marketing
- Campaign measurement and tracking
How To Build An Effective Social Media Marketing Strategy
Social media marketing has turned out to be a common name for the business of all sizes. It has developed as a trend to raise a business with social media marketing services. Certainly, this pace of change is due to the rapid growth of the use of social media throughout the world. The progress of social media has opened a wider opportunity for internet marketers to build brand visibility across the web. However, building an effective social media marketing strategy for a business to relish its success is not an easy task.
Internet marketers are knocking their heads to devise the right SMO strategy for the businesses. A point that every internet marketers ought to remember is that each business is unique and it is crucial to document a strategy for each business.
Essentially, a perfect social media optimization strategy should focus on four simple steps
- Understand the audience trend
- Analyse your competitors
- Structure your goals and objectives
- Plot a route to mark your goals
- Measure your success
How to understand the audience trend?
To focus on social media marketing it is vital to recognize your audience. Understanding the audience is obligatory to collect the following information
- What type of products is the audience interested?
- Which age group of the audience is interested in products?
- From which demography does the audience come from?
- How many of your customers are returning?
- Customer’s positive and negative feedback?
If you are able to picture your audience behavior, then you can go ahead to understand the performance of your competitors in social media.
Do you know how your competitors perform?
Social media optimization requires a brief research on your competitors which not only enables you to be aware of what your competitors do, it also helps in understanding what strategy works and you could incorporate their successful tactics in your business. As a first step, make a list of around 4-5 of your competitors. Analyse the social networks which your competitors focus. Take a note of the count of their page likes or followers, posting frequency, posting time and the engagement they get for a post. A significant part is to understand their content strategy which includes the type and context of the content.
Structure your goals and objectives
Once you have understood your audience and competitors you can go about setting your business goals. It is always appreciable to set goals that are attainable. Let’s explore the few goals you can set for the social media optimization of your business
- Create Brand Awareness by posting exciting content thereby increasing the traffic, page followers and engagement
- Boost Brand Engagement by enabling your audience to share, like and comment on your posts.
- Drive Website Traffic by embedding the website links on your posts and track the clicks on your page, time spent, bounce rate, the action took etc.
- Evaluate the hashtags Performance by analysing which hashtags are associated with your brand most often used the hashtag, which hashtag made more engagement etc.
- Grow your revenue by generating quality leads and track your analytics to understand if your efforts are paying off.
Plan a route to mark your goals
Devising a perfect route aids in achieving your destination goals. Everyone is aware of the fact that the majority of people of all ages use Facebook, yet you have to focus on Facebook marketing only if you have come to a conclusion that your audience gets engaged to your brand through Facebook marketing. For instance, through initial analysis, if you have come to a conclusion that your audience is engaged most on Facebook, your social media optimization works if you focus on Facebook marketing.
Plan your route by dividing your actions into different phases. Initially, create brand awareness by posting exciting content. Then you can focus on video content which is widely getting popular with Facebook marketing. Creating visually appealing videos about your brand can attract your audience. Eventually, you can plan to conduct contests and offer giveaways to the audience to make users engaged. Make sure that you keep on interacting with your audience throughout your route.
Measure your success
For achieving a successful social media optimization you have to keep on analyzing your efforts. Making a right choice at the first step is a difficult task in SMO. Hence, tracking your activities enables you to understand what works and what doesn’t .This provides a room for improvement.
Now it’s your turn to build an effective social media marketing strategy that marks the better ROI for your business considering the actions recommended in the article. If you are looking for an effective social media marketing strategy for your business feel free to leave us a message and we will contact you.As a leading social media optimisation and social media marketing company we assure your business success.
The rise and opportunities of digital marketing in the future
M
arketing is the technique of promoting a business, selling products etc. which comprises advertising by performing market research. The marketing strategy depends on the trends and the customers who use it. In the golden era, advertising is done through the radio. Eventually, the strategy transformed into television and newspaper advertising. Even now, many businesses heavily depend on television and newspaper advertising. However, in the present age, with the revolution of high-frequency internet usage regardless of age, gave birth to a new notion known as Digital Marketing.
Digital marketing is the process of promoting or selling products for a business through the Internet. Digital marketing begins to evolve in the late ’90s, yet it became so popular in recent years. Certainly, the future of marketing deeply relies on digital marketing and the marketing world will be ruled by Digital marketing until the discovery of the next technology broader than the internet.
Opportunities in Digital Marketing
With the marvellous growth of the digital marketing industry, the opportunities for educated professionals has become wider. Digital marketing service seems to be slowly budding in all the companies. Most of the web development companies now provide digital marketing services. Not only the companies dealing with web use digital marketing. Popular of companies begin to hire digital marketing professionals to promote their business itself. Apart from this digital marketing also paves a way to begin a career as blogger, freelancer, affiliate marketing etc.
Corporate Opportunities
To begin a career in the digital marketing industry initially, find the best digital marketing training centre which offers career-focused digital marketing courses. An extensive range of specializations is open in the digital marketing industry to start a career from fresher to experienced professionals. Mentioned below are the few specializations
- Digital Marketing Executive
- SEO Analyst
- Digital Marketing Strategist
- Content Writer
- Web Analyst
- Social Media Specialist
- AdWords Specialist
- Digital Marketing Manager
Openings in digital marketing do not limit to the above-mentioned positions. There is more and more to explore.
Become a Freelancer
Freelancing can be done as a part-time or full-time job. Sitting at your home, you can make a substantial sum of money by offering key services in SEO, social media management, content writing etc. You can register in freelancing websites like Fiverr, Upwork, Freelancer to get opportunities at your fingertips.
Blogger
Some carry out blogging as a passion and there are few who choose to blog as a full-time career. Only countable people have succeeded in carrying out blogging as a full-time career. It is always sensible to carry out blogging as a part-time or as a hobby, yet you can earn a decent sum over time.
YouTuber
You can also become a YouTuber by starting a YouTube channel. When your YouTube channel commences growing by receiving subscribers and views, you can make money by YouTube monetization. To gain a reputation, make sure that you pay attention to the quality of content and how to build an audience.
AdSense Revenue
In the internet world, to start a blog or a website is not an enormous thing. You can start a blog or a website, then perform SEO strategies on your blog or website. On driving the significant volume of traffic you can choose for Google AdSense to make money online by placing ads on your website. When a visitor performs an action through your website Ad, Google adds money to the advertiser’s account.
Affiliate Marketing
Affiliate marketing is the process of earning a commission by promoting the products of other people’s business. This requires a lot of research in affiliate programs. For eg: You find a product on Amazon and you liked it, you can promote it to others through your website and earn a commission for each sale you make.
How to kick-start a career in Digital Marketing?
- Select the best digital marketing training center which focuses on practical classes with real-time projects
- Read digital marketing blogs and keep you updated.
- Attend digital marketing workshops, events, webinars conducted in your city to expand your network.
- Start your own blog
- Research and practise makes you perfect in digital marketing
If you have made your mind to begin your career in digital marketing and if you require a real-time practical Digital marketing training in Trivandrum, contact us for the professional guidance.
How to Increase your Social Signals and how it Impacts Search Engine Ranking?
Gone are the days where social media was a platform for messaging and acquisition. Now social media plays a major role in SEO that emphasis promoting business. Social signals refer to the engaging actions on social platforms likes, dislikes, shares, views, etc. which normally help to exhibit a particular content as most engaging or popular. One thing to remember is that you won’t gain anything just with a social activity. The result of the activity matters. From an SEO point of view, promoting your content through social media increases the exposure of your content when other people link to it from their websites or blogs. Let’s explore how social signals positively impact SEO.
Credibility
The psychological theory is that customers always trust the recommendations from friends or family rather than advertising. It’s possible to build trust through social media when they share, endorse or like a post which implies that the content mentioned in the post is trustworthy as consumers now expect to find brands, products, and services on social platforms. Hence, social signals transform as social confirmation. The more your post gets shared they add credibility to your content.
Link Metrics
Even though there are many arguments surrounding the importance of links in SERP, links still play a major role in SEO. It is widely speculated that articles with a positive social signal yields more inbound links and citations. Increased number of social shares for a blog naturally increases the quality of a blog post which convinces the audience to view it and link to it within their own content.
How to Increase Social Signals?
For a business to rank higher in search engines pages, in addition to the SEO tactics, sophisticated social media strategy should be followed. Following the right social media strategy drives engagement resulting in the increase of social signals.
Content is the King of all strategies
Valuable, engaging or informative content dependably induces positive interaction than conspicuous or spammy promoting. Research reveals that the majority of the people share content to support, stay connected, entertainment, and self-fulfillment. Hence it is important to shape the content in such a way that it convinces the audience.
Post at the right time
Thousands of social posts are shared every day. Necessarily, it does not mean that the posts are reaching the right audience. Hence brands should identify the right time to reach their target audience. It is a bit tedious to identify the right time to post, yet there are many tools available now to schedule your post to send at the time that gets the highest engagement.
Influential Marketing
Out of thousands of social shares, a social share from an influenced personnel propel your content in social media to reach the stardom status. A share from an influencer has great value as an audience believe that they don’t share content without a cause.
Social Advertising
Digital marketers are progressively being compelled to spend money on social platforms to effectively accomplish any sort of reach. Before going into it, brands should first investigate where their audience is and invest accordingly. For accomplishing an effective social signal, you need to continue breaking down your endeavors.
Settling on the right strategy at the initial step and following your strategy empowers you to comprehend what works and what doesn’t and gives a space to change. Now it’s your turn to build an effective social signal that denotes the better ROI for your business considering the strategies suggested in the article. In the event that you are searching for a viable social signal strategy for your business don’t hesitate to leave us a message and we will reach you.
How to choose a Best Digital Marketing Institute
Digital marketing is one of the quickest developing technology in the online period which opens a wide door for freshers and experienced people who wish to change their career prospects. This led to the flown up of numerous digital marketing institutes around the world. Be that as it may, the ideas of digital marketing are best comprehended by working on real-time projects. To get the hands-on experience in real-time projects one needs to pick a best advanced digital marketing institute
Let’s investigate how to pick the best digital marketing institute for the career prospect.
Check the online reputation of the Institute
Without a doubt, Digital marketing holds a noteworthy part in picking up a brand reputation and it’s almost certain that a good digital marketing institute keeps up the reputation of their image on the web. Check the reviews of the institute you pick and profoundly investigate the details of the course.
The reputation of our institution relies upon the experience you experience amid your course and the way your candidature is seen after the course.
Do they hold expertise teaching professionals?
Teaching staffs assume a noteworthy part when choosing a digital marketing institute as they are in charge of forming your profession. Pick an establishment which has a staff who are great in specialized digital marketing strategies and up to date technology advancements. An establishment can be appraised as a best digital marketing executive considering the staff. It is of no use if an organization exceeds expectations in the infrastructure, syllabus, covered, cost etc without a good teaching professional.
Syllabus Covered
Make sure that the syllabus proposed, covers the entire digital marketing concepts, how much time is assigned to each module, course term and so forth. Ensure if the digital marketing streams which incorporate SEO, Social media marketing, Online reputation management, Email marketing, Affiliate marketing, Online advertising etc come under the syllabus.
Practical training in live projects
Pick an institute which possesses live projects. Obtaining theoretical knowledge in digital marketing does not ensure a thriving profession as digital marketing can be learned at its best by handling a large number of projects. The mantra of digital marketing is more you practice is the more you achieve.
Do they assist in getting placed?
Clearly, you join a digital marketing institute to fabricate a prospecting and thriving profession. Subsequently, it’s fundamental to pick a digital marketing institute who assist in placement and mold you to get placed in a reputed organization.
Certification, Infrastructure, and Cost
Despite the fact that infrastructure isn’t an obstruction to procure learning, a great infrastructure is fundamental for compelling and consistent learning. Each organization has a distinctive course and fee structure. Subsequently, it is important to pick an institute where your compensation is justified regardless of the ideas you learn. Ensure that the institute offers you a legitimate certification. Also ensure that the institute guides you to get an extensive range of online certifications including Google AdWords Certification, Google Analytics Certification and so on which enhances your profession.
Ideally, now you have a completely clear comprehension of how to pick the best digital marketing which is worth what you pay for. In the event that you are searching for the best digital marketing institute with every one of the characteristics specified above, you are in the correct place. We are a renowned digital marketing institute in Trivandrum offering valuable training for achieving a flourishing career.