A powerful weapon your website needs to surpass the competition in 2024 and beyond is Image optimization. As the renowned American poet Lawrence Ferlinghetti said, “It’s much easier to consume a visual image than reading something.” In today’s digital world, images are more t...

Big News for entrepreneurs and SEO experts! Another major update from Google is that the Google Business Profile Chat and call history will soon come to an end.  From July 31st, you can no longer have quick, in-the-moment conversations with your clients directly from your Google business profile. G...

May 2024 was a transformative month for digital advertising, with Google’s I/O conference showcasing significant Google Ads updates and highlighting the increasing power of AI in ads and search. Alongside this AI revolution, Facebook (Meta) also rolled out significant updates to its ad platfor...

The internet is saturated with various forms of advertising, be it display ads or video ads, which intrude upon our internet usage with personalised content. Many of these ads can disrupt the user experience. Whether we need them or not, we are compelled to engage with these ads. We often feel irrit...

Content Internationalization (i18n) is the crucial first step in establishing a solid international SEO  strategy, essential for success in today’s increasingly connected global markets. Not Just Transalation Consider Content Internationalization as the basis for translating your app or w...

With Google I/O 2024 unveiling a slew of groundbreaking AI advancements, this week has been overwhelming for the tech world. OpenAI further fueled the excitement by announcing GPT-4o, a new AI model with improved speed, accuracy, and the ability to understand and process not only text, but also audi...

OpenAI has just released its most ambitious AI model, GPT 4o (O for Omni) , a groundbreaking upgrade to its popular ChatGPT. In a live event held at their San Francisco headquarters, OpenAI’s CEO, Sam Altman, and CTO, Mira Murati, unveiled the model, emphasising its “native multimodality...