The whole basis of SEO is aligning your internal content strategy with the search engine algorithm. However, no search engine, whether it is Google or Bing, will reveal what they prioritise in webpages for their ranking. As the algorithm gets updated, this lack of transparency from the search engine...

“What others think of us” has killed more dreams than failure ever will. This can be true in the physical world, but not on the other side. As we are transitioning to a more immersive digital world, how we treat our audience directly determines our progress. What our audience thinks and ...

Imagine you’re at a crossroads, deciding how to dive into the sea of digital marketing. On one side, there’s the idea that you can learn everything online for free. Sounds good, right? But let me tell you about the other side—the world of digital marketing courses. “Is the world of d...

Google ads revolutionized the way people look at marketing as a career and a tool. It is  arguably the most complex ad platform within digital marketing. But, from my personal opinion, it is not as complex as everyone imagine. What makes it complex is the ignorance of Ad managers to find those ...

Did you hear this. Elon Musk is all set to take on the job search market. Tech giant and Tesla founder Elon Musk has introduced a new job recruitment feature on X (formerly Twitter) which is X Hiring Beta. While unveiling it, the company wrote, “Unlock early access to the X Hiring Beta — exc...

Let me ask you this. When was the last time you opened your email and how many promotional emails you opened?. According to Mailchimp, the average open rate for emails across all the industries analysed was 21.33%. So what is happening to the rest 78.67% mails. Is there any silver lining that is pre...

The modern business landscape is a digital canvas painted with innovation and opportunity. In this realm, small businesses wield powerful tools that extend far beyond physical storefronts. These tools are the digital marketing strategies, each one a key that unlocks doors to growth and success. Imag...