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Over the past few years, the public perspective on digital media has changed. Apparently, this has also led to the looming presence of influencers promoting digital marketing courses. Whenever I opened YouTube or social media, I was bombarded with advertisements for these courses. However, the paradox is that the same influencers who once promoted digital marketing courses are now speaking against them. Some among them are literally arguing that this course has no future and nobody should join digital marketing courses at all.
Today, I will speak from my experience and my anticipation about the future of the digital marketing course, step by step.
Future of Digital Marketing Courses
The job profile of an SEO specialist stands on three major pillars. It is the on page SEO, Off page SEO and Technical SEO. A good SEO specialist will be an expert in reducing the effort of search engine bot to index a web page. We do not know what search engines hold for us. What makes him/ her different is how he/ she prepares his website for the future.
The future of a SEO specialist is bright because once you started getting your website optimized for search engines, there is no going back. What makes it more interesting is that the rise of non Google search engines like Bing and Duck Duck Go. With these search engines releasing and updating their algorithms, it is sure that SEO specialists will be the top one job in the future.
Average salary for SEO Manager: $62,621
Search Engine Marketing
Search engine marketing looks somewhat similar to Search engine optimization because both are trying to increase website traffic and obviously conversions. But there are inherent differences. The job profile of search engine marketers include keyword analysis, bidding, targeting audiences, ads placement, perform A/B tests to see which variations are most effective. SEM managers must be highly analytical and data driven to succeed.
Now coming to its future. Not everyone can be on the first page of SERP. But nobody likes to be on the second page also. Then, there is an only way out. It is search engine marketing. So as long as SEO exists, Search engine marketing will be there.
Average salary for SEM Manager: $74,399
Social Media Marketing
With more powers come more responsibility. As a social media manager, you are responsible for developing campaign strategies, understanding social trends, posting viral contents, creating advertisements, monetizing social media channels etc. But it will not be enough for you to become a future-ready social media manager. Social media managers promote brands on networks like Facebook, Twitter, Instagram, and LinkedIn and others.
The future is bright for social media. But only for those social media managers who adapt to the changing digital sphere. Growth marketing is the trend in social media and those social media marketers catch up with this trend will be in high demand in the future. There are also variety of options like omni channel marketing, hashtag marketing, social commerce where social media marketers can show their skills. Remember, anyone can be a social media manager, but be a gem among them.
E Commerce Manager
In short, the job of an E commerce manager ranges from creating brand strategies, execute roadmaps, run campaigns and tracking conversions. The main focus for an Ecommerce Manager, however, is conversion. For this, E commerce SEO and personalized content generation is the key. AI and machine learning roles are expected to expand in 2024. It will automate many of these tasks. But it comes with a silver lining.
With more and more products getting listed on e commerce websites, the demand for e commerce managers is only going to increase. Further there are associated E commerce opportunities like E Commerce SEO, Social Commerce and metaverse marketing. So there are plenty of opportunities for you to upskill and climb the corporate ladder.
Who cares? But there is something special with email. With an average click-through rate of 10%, it is the best platform to retarget customers easily and effectively. The career prospects of an email marketer incudes creating personalized emails and send it to targeted audience for clicks and conversion.
The future is clear for email marketing. An email marketer who knows how to manage their emails from falling to the spam list will be getting the most out of it. To do that, he/ she has to persoanlize emails, segment audiences, prioritise mobile friendliness automate campaigns and most importantly sending it at the right time.
Content Writing Expert
Not everyone can create. If you are one, you are special. A day of a content creators can include creating website optimized contents, creating blog posts, creating e books and so on. Primary objective of a content writer is driving traffic to the website and thereby conversions.
The digital marketing career outlook for content writers are strong. A good content creator can educate readers and keep them coming back for more. With competition in the field is increasing day by day, there will always be more for content creators.
Average salary for Content Manager: $56,779
Who does not loves attention. In digital marketing, it is all we want. This naturally leads to more leads and conversions. Copywriters produce a wide range of content, including captions, product descriptions, emails, ads, and more. With the rise of ChatGpt, everyone believed copywriting career will meet a dead end. But not everybody knows AI tools can replace only recurring tasks and not creative tasks.
For a copywriter to be future proof, he/ she has to tap on their creative side. In addition to the strong writing background, something that invoke thoughts in the mind of the readers must be the priority for copywriters. Try to grab the minds of readers and not just eyeballs.
Average salary for Copywriter: $58,465
The Digital market is expected to scale with a CAGR of 32.1% by 2028. There will be close to 6 billion internet users by 2027. But a LinkedIn survey found a shortage of about 230,000 digital marketing professionals in the U.S alone. Remember, digital marketing is on the list of critically skilled occupations in the European Union and Australia. Now you can decide if a digital marketing course has a future or not.
No economy can survive without markets. Whenever there is supply and demand, marketing will continue to grow. The only difference with digital marketing is that it is a newbie in this game. There are no secrets in digital marketing; there are only surprises. Whatever the future holds in marketing, you should keep evolving with that trend. Then only you can survive.
So how do you evolve? Learn more and keep updated. So choose the best digital marketing course that can prepare you for your future career.