Google digital unlocked was the brainchild of CEO Sundar Pichai to help small and medium businesses for their digital transformation. It was launched in 2017 with the collaboration of the IT Ministry of India and FICCI. It came to light when Google unveiled a joint research study with KPMG titled &#...

Humans are known for their curiosity. This quality was the primary factor behind major discoveries and inventions. But there is a dark side to it, i.e., eavesdropping. We love to hear the secrets of others and, if possible, take advantage of them. As civilization progressed to digital media, the art...

India is rapidly becoming a global digital powerhouse and as we approach the year 2023, businesses need to stay ahead of the curve and understand the latest digital marketing trends to keep up with the competition.  Social media has transformed the way we communicate, connect and consume inform...

In 2023, digital marketing is no longer an optional extra for businesses but a must-have to succeed in the online world. With the rise of digital marketing, businesses are clamoring for attention in the crowded online space. In recent years, the field of digital marketing has experienced rapid growt...

Do you recall the first time you saw a “in a parallel universe” meme on social media? It was hilarious and at the same time frustrating. However, the thing is now a reality with the rising popularity of VR ecosystems. A lot of people believe VR is only for games and requir...

Do you remember when there was a time you scrolled through your Instagram and liked some cliche quote saying, No one cares? Then the digital marketers say Hi. Psst we do care about you. As humans, our greatness lies in making others feel better. The same logic applies to personalization in marketing...

The controversy surrounding the famous social media platform Twitter is not new. It had been in the news since the second half of the 2010s, when CEO Jack Dorsey was on board. It became the new normal after Elon Musk took charge as its CEO and started his let it sink in reforms. As per […]...