The internet revolution in the 1990s created chaos and opportunities in the labour market across the world. It has led to an IT industry boom, mostly in the fields of data entry and low-end coding. Fast forward to the 2020s, and most of these glittering opportunities have started disappearing becaus...

Digital Marketing Strategies for Educational Institutions and Schools Even in India, the education sector is booming these days. Schools and universities, especially private ones, are willing to provide their students with this kind of infrastructure and amenities. Nevertheless, state-run businesses...

Ways to enhance CTR (click through rate) for a productive PPC Discoverability is frequently the sole focus of marketers’ SEO efforts. If users don’t find your content interesting, being on the first page of search engine results pages won’t help.  Both “keyword optimizationâ...

Continuous scrolling is now available on Google’s desktop search. Google is aiming to bring desktop search results closer to mobile with a recent update of Continuous Scrolling that lets users scroll endlessly through multiple pages. In the US, results from desktop searches are now being conti...

As Google migrates features to Maps and Search, Google My Business is now known as Google Business Profile. You’ve probably heard the terms “Google My Business” and “Google Business Profile” used interchangeably over the years. Even if you didn’t think there was a...