In 2023, digital marketing is no longer an optional extra for businesses but a must-have to succeed in the online world. With the rise of digital marketing, businesses are clamoring for attention in the crowded online space. In recent years, the field of digital marketing has experienced rapid growt...

Do you recall the first time you saw a “in a parallel universe” meme on social media? It was hilarious and at the same time frustrating. However, the thing is now a reality with the rising popularity of VR ecosystems. A lot of people believe VR is only for games and requir...

Do you remember when there was a time you scrolled through your Instagram and liked some cliche quote saying, No one cares? Then the digital marketers say Hi. Psst we do care about you. As humans, our greatness lies in making others feel better. The same logic applies to personalization in marketing...

The controversy surrounding the famous social media platform Twitter is not new. It had been in the news since the second half of the 2010s, when CEO Jack Dorsey was on board. It became the new normal after Elon Musk took charge as its CEO and started his let it sink in reforms. As per […]...

Here are 45 popular tools used in the field of digital marketing: 1. Google Analytics – Web analytics tool 2. Google Ads – Advertising platform 3. Facebook Ads Manager – Advertising platform for Facebook and Instagram 4. HubSpot – All-in-one marketing platform 5. Mailchimp &#...

Digital is the new normal. It can be seen in every area of modern life. Be it in the home, like home automation, tele education, or even e-government. When it comes to marketing, it is not an exception.  It is a recognised fact that digital marketing will be a new trend in the marketing world. ...

There is an old saying that Time and Money does not go hand in hand. But this notion of scarcity is now not applicable to all professions. 21st century is considered as a great year for startups with emergence of unicorn startups across the world. Startups although a risky endeavour will give you ab...