E- commerce is a dynamic field and staying ahead of the race in SEO is crucial for businesses of all sizes. Optimising your website for relevant keywords and implementing the latest SEO strategies ensures that your products are visible to potential customers searching online. Now, let’s delve into the new trends in E-commerce and SEO strategies to stay ahead in 2024 and beyond.

Understanding E-Commerce

 E-commerce websites are online platforms allowing businesses to directly sell products and services to consumers, play a crucial role in today’s digital marketplace. These websites typically feature product listings, shopping carts, and secure checkout processes to facilitate a seamless online shopping experience.

Why E- Commerce SEO is Important

 However, simply having an e-commerce website isn’t enough for success. To attract customers and achieve sustainable growth,

Search Engine Optimization (SEO) becomes essential. SEO involves optimising your website to improve its ranking in search engine results pages (SERPs). For e-commerce businesses, ranking higher in SERPs translates to increased website traffic, ultimately leading to higher sales and brand recognition. By understanding and implementing effective SEO strategies, e-commerce businesses can gain a upper hand in the online space.

Emerging trends in E commerce

Social commerce

Consumers are increasingly shopping directly on social media platforms, and brands are making it easier for them to do so. This includes features like shoppable posts, live shopping events, and social media checkout and influencer marketing.


Sustainable Practices

Consumers are becoming more conscious of the environmental impact of products they consume. They are looking for brands that are committed to sustainability. This includes using eco-friendly packaging, offering sustainable products, and offsetting carbon emissions.

AR and VR shopping

Augmented reality (AR) and virtual reality (VR) can help shoppers visualise products before they actually purchase them. It’s like making a trial before purchase. So implying this technology in your website is a compelling feature.



AI  can be used to personalise the shopping experience for each customer. This can be done by recommending products, offering targeted promotions, and providing customer service. The new upgradation of google and other platforms focus on giving personalised details for users query.

Key SEO Strategies for E-Commerce in 2024:


1. Utilising Power Of AI

Google’s Search Generative Experience (SGE) utilises artificial intelligence (AI) to predict user search goals and deliver personalised results. This means simply focusing on keywords is no longer enough. Instead, you need to understand the intent behind searches. What questions are users trying to answer? What information are they seeking? By tailoring your content and product offerings to directly address these needs and desires, you can increase your website’s relevance and visibility.

Optimising for Entities 

Entities, such as people, places, and things, form the foundation of SGE. By optimising your content for relevant entities and how they connect within your domain, you help search engines grasp the context and meaning of your content. This can lead to improved search rankings and potentially, featured snippets or knowledge panels on SERPs.

Rise of Google Gemini

Google Gemini, the new AI chatbot from Google, may further impact entity-based search in e-commerce SEO. While details are still emerging, Gemini’s focus on understanding relationships between entities suggests an even stronger emphasis on context and connectivity in future search algorithms. By building a strong knowledge base around your products and their related entities, you can potentially improve your discoverability in search results powered by Gemini or similar technologies.

2. Implying Answer Engine Optimization (AEO)

Users frequently seek direct answers to their questions on search engine result pages. By creating content that directly addresses common user queries and provides clear, concise answers, you increase your chances of featuring in featured snippets and answer boxes, boosting website visibility. This process is called Answer Engine Optimization.

Using long-tail keywords which are more specific and descriptive phrases, are often used in questions. By incorporating long-tail keywords into your content and AEO strategies, you can attract highly targeted users actively searching for specific information.

3. High-Quality Content with Long-Form Focus

While product descriptions are essential, they alone are not sufficient for effective SEO. Create in-depth content that explores various aspects of your products, their benefits, and how they address user needs. This demonstrates expertise and provides valuable information to your audience.

Incorporating multimedia elements like videos, interactive elements, and high-quality images within your content to enhance user engagement and improve content comprehension. This enriches the user experience and encourages them to spend more time on your website.

4. Prioritising Mobile Optimization

With the majority of internet users accessing websites through mobile devices, mobile optimization is no longer optional but mandatory. Ensure your website has a responsive design that adapts seamlessly to different screen sizes and provides a smooth user experience across all devices.

5. Optimising page loading speed:

Slow loading speeds can significantly impact mobile users and negatively affect your search ranking. Optimise your website for fast loading times by compressing images, minimise HTTP requests, and utilising efficient caching mechanisms.

6. Provide Structured Data 

Schema markup is a standardized way of providing search engines with additional information about your online content. Implementing schema markup allows search engines to better understand your webpages and potentially display richer snippets in search results, leading to increased click-through rates.

Useful Tactics


  • While AI-powered tools can assist with content generation, maintaining human oversight remains crucial for ensuring originality and value.

  • In B2B sectors, building E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) through your content is essential for establishing credibility.

  •  To cater to the rising trend of hyper-local searches, optimise for local keywords and hold Google My Business listings. 

  • Visual search optimization involves using relevant keywords and high-quality product images to improve ranking in visual searches.

  •  For voice search optimization, use long-tail keywords and natural language, potentially connecting your store to voice assistants. 

Additional tip

Utilise powerful analytics tools like Google Analytics 4, to track user behaviour across platforms and gain deeper insights for optimising your SEO strategy in the ever-evolving digital landscape.


By understanding these emerging trends and implementing the best practices mentioned here,      e-commerce businesses can effectively navigate the ever-changing SEO landscape in 2024 and secure a competitive edge in the online marketplace. Remember, a successful SEO strategy is an ongoing process that requires continuous adaptation and refinement. By prioritising user experience, providing valuable content, and staying updated with the latest advancements, you can ensure your e-commerce website grows in the face of constant evolution. Avail yourself of the service provided by an agency well-versed in the nuances of E-commerce SEO

Choose the Best

At Techbound, the No. 1 digital marketing agency in Trivandrum, Kerala, we provide expert service to elevate your E-commerce site to the forefront. With over 13 years of experience, our dedicated team designs SEO strategies customised to your unique needs. Connect with us to explore our innovative techniques.