Let me ask you this. How many of you are on the Threads app? Most of you have probably already signed up for the so-called Twitter killer app. Out of curiosity, I have also created one, only to find out that I cannot delete threads without deleting my associated Instagram account. I felt a litt...

Meta is good at making surprises. It is evident from the introduction of WhatsApp communities in July 2022. Now here is another great update that puts the company on par with its rival, Telegram. It is the introduction of WhatsApp channels. The Meta press release was like the following: “Today weâ...

Table of Contents Over the past few years, the public perspective on digital media has changed. Apparently, this has also led to the looming presence of influencers promoting digital marketing courses. Whenever I opened YouTube or social media, I was bombarded with advertisements for these courses. ...

What brings you here? I know you are looking for simple tips to write creative headlines. Surely, I will address the same. But before that, I assume that you are here because of the catchy headline. That is the whole purpose of writing a creative headline. Creative headlines are simple and effective...

The whole basis of SEO is aligning your internal content strategy with the search engine algorithm. However, no search engine, whether it is Google or Bing, will reveal what they prioritise in webpages for their ranking. As the algorithm gets updated, this lack of transparency from the search engine...

“What others think of us” has killed more dreams than failure ever will. This can be true in the physical world, but not on the other side. As we are transitioning to a more immersive digital world, how we treat our audience directly determines our progress. What our audience thinks and ...

Google ads revolutionized the way people look at marketing as a career and a tool. It is  arguably the most complex ad platform within digital marketing. But, from my personal opinion, it is not as complex as everyone imagine. What makes it complex is the ignorance of Ad managers to find those ...