YouTube ads are introducing AI-powered ad solutions that cater to Gen Z’s diverse musical tastes. The timing of this announcement coincides with increased investment in AI by top tech companies. a decades-old technology that recently caught the interest of Silicon Valley and the marketing community. In an effort to position YouTube as a powerful music platform and sort of one-stop shop. New ad features for companies looking to use music to connect with a younger audience. With localized versions available in more than 100 languages and 80 different countries, the YouTube Music catalog has more than 100 million songs. A single format typically receives no more than 22% of the time that Gen Z viewers between the ages of 18 and 24 spend watching video content overall.
Gen Z and Trending Music in New AI-Powered Music Ads
To help marketers reach Gen Z users, YouTube has provided Gen Z music and a Trending Music on Shorts pilot. With these options, brands can connect with Gen Z through the newest music. Along with modern performers like Unhealthy Bunny, Doechii, and Rosala, the album also features classic songs by Cyndi Lauper and undiscovered newcomers. In the coming months, the Trending Music on Shorts experiment will begin.
Two new features on YouTube are:
- Gen Z Music uses artificial intelligence to determine the songs that Gen Z users on YouTube find most popular.
- Ads will be popular, music-themed Shorts videos as part of the feature Trending Music on Shorts.
Gen Z Music, the first feature, uses AI to find the songs that are popular with Gen Z viewers on YouTube. The second feature is that Brands can advertise their products using Shorts, a TikTok-like video feature that YouTube introduced in September 2020. YouTube will test adding popular music to short videos in the coming months. AI is nothing new to YouTube. As indicated by today’s announcement, the platform has long used algorithms to customize user feeds. To link advertisers with significant audiences, the company plans to rely more heavily on technology.
Brands have the same potential for creativity and innovation as YouTube creators do.
YouTube ads offer a variety of creative tools and ad formats. Powered by Google’s AI, brands can tell their stories while reaching the world’s largest video-viewing audience. To keep up with rivals like Microsoft, Meta, and Amazon, Google has rapidly increased its AI research and development in recent months. Amazon and Meta have also made efforts to capitalize on the growing interest in generative AI.
Due to the global economic slowdown, advertisers’ investment has decreased, prompting this innovation. Advertisers using the YouTube feature can consider all popular Gen Z songs when deciding how much money to spend. A popular video streaming website with over 50 billion daily views is YouTube Shorts. Due to Youtube Shorts, Libianca’s song “People” received a tremendous amount of attention. In the UK, over 35.6 million people use YouTube as their primary platform for streaming music. Artists, users, and advertisers will all profit from this AI-powered music feature.
For the Abstract
AI-driven music ad options are now available on YouTube Ads. Shows the platform’s commitment to improving the music listening experience for users, artists, and advertisers.
For businesses looking to connect with the influential Gen Z demographic, the new ad options have the potential to be priceless tools.