Digital marketing has been transforming businesses for over a decade. No business that aspires growth can miss out on the digital market and its popularity online. Digital marketing strategies for education consultancies abroad are significant not just because of their ever-growing demand but also to ace the digital competition.
Human wants are never-ending. He is never satisfied with whatever he has in his life. The notion that we want more originally arose from this never-ending human need. The same reason is the culprit behind why we leave our home country to study and settle abroad. We would love to have better pay, a better lifestyle, experience personal freedom, and live in a good environment
Facilitating the dreams of our younger generation might seem easier for a third person. But it is actually not. Abroad education consultancies faces a lot of risks and struggles especially in this era of globalised economy.
Digital marketing is a great help for education consulting, especially for those focused on assisting students seeking education abroad. Compared to traditional methods, digital marketing is affordable and has a higher return on investment. Overall, it is necessary for education consultants seeking to reach and engage with potential clients, establish their brand, and make data-driven decisions. Additionally, consultants can use digital marketing to provide valuable insights and share helpful resources to support students in their educational journeys.
According to the latest Education Ministry data, more than 770,000 Indian students went abroad to study in 2022, a six-year high. The United States is the most popular destinations for Indian students seeking higher education. The other destinations include the UK, Canada, Australia, Germany, and Singapore. This trend is anticipated to continue, and consultancies are racing to get in on the action.
To get ahead of this race, education consultancies have to leverage various digital marketing strategies.
Let’s get things rolling.
Can you believe it if we say that you can market your business without paying for Google ads or social media? Yeah, it is true.
When you regularly update the website’s contents and make it more user-friendly, search engines will put your website at the top of search results. The SEO process will help you generate more authority and credibility for your business website. Whenever a prospective customer searches for an abroad education consultancy, your website will show up first. It probably increases your chances of getting more calls, sales, or whatever you intend to do with the website.
For example, if an abroad education consultancy focuses on sending students to the UK. They can use targeted keywords related to studying in the UK, UK universities, and the application process. This way, students who are interested in studying in UK are more likely to discover the consultancy’s website.
Golden Rule 1: Good things take time. Always be patient. Relying on unethical practices with black-hat SEO will irreversibly damage your reputation.
Sometimes the odds may not work in your favour. Websites might get broken, and the SEO process takes time. Google Ads strategies for abroad education consultancies can rescue you from these odds.
Google Ads is credited for its high reach and proper customer targeting. Thereby ensuring that the consultancy’s ads are shown to the right people who are most likely to study abroad. This is a cost-effective method, as consultancies need to pay only for clicks on their ads. It ensures that the advertising budget is used efficiently, with no wastage on irrelevant clicks.
Golden Rule 2: Make your landing page relevant and make it easier for customers to initiate sales.
Creative Content Writing
There is a famous quote by William Ralph Inge stating that originality is undetected plagiarism. But we doubt if it is still applicable, as Google’s crawler can easily find duplicate content. Plagiarism will reduce a website’s credibility and increase its spam score.
For an overseas education consultancy, creativity is a prerequisite for their contents to show up at the top of search results. Using relevant keywords and creating high-quality content provides value to students and attracts more organic traffic. By creating unique and engaging content, the consultancy can differentiate itself from others and attract prospective students. This can increase engagement with potential students by capturing their attention and interest. It can pave way to more inquiries and ultimately more enrollments.
Overall, creative content is necessary for an overseas education consultancy to differentiate itself, increase engagement, build brand, SEO, and create a strong social media presence.
Golden Rule 3: Create a Hook That Grabs Their Attention.
Social Media Marketing
Studies show that young adults, those between the ages of 18 and 29 are the most active users of social media. It accounts for 88% of the usage of many popular platforms. Apparently, 80% of students who migrate abroad fall within the 15–32 bracket.
Falling behind on social media promotion and advertising will be disastrous for your business. It can have various benefits like reputation building, brand awareness, and increased engagement.
For example. By responding to queries and comments, consultants can gain trust and establish themselves as reliable sources of information.
Golden Rule 4: Conduct an in-depth study of your audiences based on their age, gender, and profession for precision targeting. For instance, LinkedIn ads can be effective in reaching professionals seeking an overseas job.
Influencer Marketing strategies for Abroad Education Consultancies
An influencer is someone who has a significant social media following and can impact the opinions and behaviours of their audience through their content and recommendations. They are bloggers, vloggers, social media personalities, celebrities, or someone with expertise in their field.
Everyone’s an influencer in the 21st century. What makes influencers unique is their trustworthiness and their ability to engage with quality followers. In recent years, influencer marketing has become a popular way for brands to reach their target audiences.
Influencer marketing can be an effective way to build trust, reach a wider audience, engage with potential clients, and do so in a time-bound manner.
Golden Rule 5: Consultants should carefully select influencers who align with your brand values and target audience for a successful collaboration. We suggest you to collaborate with micro influencers as it will be cost effective and at the same time delivers promising results.
Virtual reality is altering the customer experience since the last decade. Recent additions to this sector include metaverse which is network of 3D virtual worlds focused on social and economic connection.
It can alter the abroad education ecosystem by the following.
- Providing immersive virtual tours of universities and campuses located abroad. Students looking to study abroad can experience the campus, facilities, and classrooms as if they were physically present. This helps them to make informed decisions about their study abroad options.
- Simulating real classroom. Enabling students to experience a virtual lecture. This can give prospective students a feel for the academic experience they can expect.
- Creating virtual language immersion experiences. Students can practice their language skills by interacting with virtual native speakers in realistic scenarios.
Golden Rule 6– Gamify your VR experiences. Make them entertaining and interactive, add challenges, rewards, and competition elements.
Digital marketing has effectively transformed businesses across the globe. The top 3 beneficiaries are the e-commerce industry, the nutraceutical business, and the entertainment sector. Abroad education consulting can be next on this list.
As it is forecasted, the trend of students going abroad is not going to slow down in this decade or the next. It is a crucial time for consultants to make the most out of it. Time and opportunities do not wait for anyone. One should grab the opportunity and take their business to new heights.
It has to be kept in mind that relying on any of the above-mentioned strategies may not yield sustainable results. But a combination of the above methods will give you extra momentum in the long run. Here comes the relevance of 360 degree marketing. It is an integrated campaign used to create a feeling that our brand is everywhere in the digital world.
By overcoming the challenges, abroad education consultancies can benefit from a well-planned digital marketing strategy. It includes continuous learning and adaptation, personalized targeting, strong brand building, effective measurement and analytics.
We at Techbound believe in providing fruitful yet affordable digital marketing strategies for any business to succeed. You can elevate your business to new heights by partnering with us.