The internet revolution in the 1990s created chaos and opportunities in the labour market across the world. It has led to an IT industry boom, mostly in the fields of data entry and low-end coding. Fast forward to the 2020s, and most of these glittering opportunities have started disappearing because of the advancement of tech automation and high competition in the tech arena. Therefore, to keep up with the pace of technology, it has become a necessity to get one’s feet wet with futuristic technologies, particularly with the digital marketing course.

Confused About What's Next After Graduation?

As Simon Sinek said, working hard for something we don’t care about is called stress. Working hard for something we love is called “passion.” However, figuring out your passion is a tedious task, and most people end up with a job they don’t love. Hence, it is so important to find a career that you love.
Additionally, it should be kept in mind that one should anticipate the trend of market dynamics and not follow the tide for a smoother career transition.
Qualities of a Good Career

how Digital marketing course can be a game changer for your career

Here, we’ll go through why enrolling in a digital marketing course is the best way to launch your career.

Easy to Learn

As we get going, digital marketing is helpful for a range of professionals as well as pupils from different backgrounds. Anyone with an interest who has a laptop, a quick internet connection, and effective communication skills can learn it.

Within three to six months of focused practical instruction, one can readily learn from an experienced digital marketer.

No Past Work History Required

Learning digital marketing does not require holding a graduate degree.

Additionally, as people age, their fear of missing out intensifies.Age, however, has no bearing on one’s ability to understand digital marketing or develop into a master in the field.
The fact that the course has no obligations is a plus for people looking for tech-level employment. You will be a sought-after candidate if you have solid knowledge of the industry and how it operates.

Attractive Packages

Globally, digital marketers can expect to earn large compensation packages depending on their position, industry, level of education, and experience.

Surprisingly, there is a huge demand for marketing experts all around the world. The typical wage of a capable digital marketer rises as long as demand outpaces supply.

The average annual income for a digital marketing manager is $66,000, according to Glassdoor estimates.

High Job Prospects

Digital marketing specialists will rank among the top 10 most in-demand professions in 2023, according to LinkedIn, with 8,60,000 job vacancies. 
Opportunities as a social media manager, content developer, and SEO expert differ globally.


A digital marketer’s chances of advancement are likewise excellent. 
You can start out as a trainee and then advance to executive, analyst, specialist, manager, etc.

It is anticipated that there will be about 6 billion internet users worldwide in 2027. By 2028, the market for digital marketing is projected to reach a value of USD 24.1 billion, growing at a CAGR of 32.1%. 

In the upcoming years, there will be a greater need for knowledgeable digital marketers.

Job Security

The IT sector is impacted by the pandemic, like with practically all other service sectors. but , the digital marketing industry was one of the least affected. 
Home office considerably aided digital marketing organisations in their efforts to reach a wider range of clients.


During this time, techies also developed a hobby out of moonlighting and side jobs. 
They were able to work occupations other than their regular ones, bringing in extra money.


Basically, adaptability is the key to successful marketing. 
It is not compatible with a 9 to 5 schedule. 
You can complete your task at any time, from any location.


Even websites like Fiverr allow you to do freelance and make extra money without many obstacles.

Gender Neutral

The demand for jobs geared toward women is alarmingly increasing as we live in the decade of gender equality. 
Given that most women favour a healthy work-life balance, digital marketing has emerged as one of their most advantageous employment possibilities.


With 4.66 billion active users, screen time is at an all-time high.


Making the choice to pursue one of the fields with the fastest global growth would be significant for women.

Unlimited Possibilities 

The idea of the world as a global village is now a reality thanks to the development of digital technologies. 
For a digital marketer, the sky is the limit when a geopolitical boundary disappears.


He/she sees the possibility in the vast world to reach the greatest number of customers possible.

Diverse Opportunities

Digital marketing courses offer a wide range of prospects, in contrast to traditional marketing, which focused on flyers, banners, and telemarketing.
  • Content creation: Creating and managing content for a brand’s website, blog, and social media channels.
  • Search engine optimization (SEO): Optimising a website and its content to improve its ranking in search engine results page (SERP).
  • Pay-per-click (PPC) advertising: Managing and optimising paid advertising campaigns on platforms like Google Ads and Facebook Ads.
  • Social media marketing: Developing and executing strategies to increase brand awareness and engagement on social media platforms.
  • Email marketing: Creating and managing email campaigns to reach and engage customers.
  • E-commerce marketing: Developing and executing marketing strategies specifically for e-commerce businesses.

Choice of Entrepreneurship

The opportunities for self-employment in the digital industry are exploding. 
Due to the similarities between the two fields in terms of learning about customer insights, artistic creativity, leadership skills, and client relationships. 
A digital marketer can now launch their own company with little to no hesitation.


Let’s investigate Neil Patel’s situation. He began his career as a novice in the field of digital marketing and is now a prosperous businessman.


The inventiveness of digital marketing is another important consideration. 
In addition to snatching up trends and analysing their discoverability, a competent digital marketer strives to boost web traffic to the industry in question.


Artificial intelligence and the Metaverse, two disruptive technologies, have also expanded the knowledge base for digital marketing.
Warren Buffet Quotes

Prospects and Potential of Digital Marketing Career

Let’s now examine the global potential that the profession offers. Particularly as a result of the post-pandemic growth, the field underwent a significant transformation in 2022.


The paradise and dreamland for immigrants across the globe has high potential in the digital marketing field. As the population grows, the screen on time from digital gadgets will also be high. 


While only 43% of people in Africa frequently access the internet, nearly 93% of those in North America do. 

But according to a KPMG report, the Canadian economy is struggling with a lack of digital marketers. 

It’s a terrific moment for individuals in the industry who want to move there to work and make a permanent home. The fact that business is not afraid to pay handsomely is an advantage in this situation. A beginning marketer can make up to $47,500 annually. However, in Toronto, Montreal, and Calgary, experienced professionals can expect to make up to $72,017 annually.


The country that is home to digital giants like Google, Apple, and Microsoft competes with other nations to build brand loyalty. There are countless marketing firms in this area.

Digital marketing ranks among the top three hottest skills that Americans are learning in 2022.

For specific tasks in digital marketing, there is an increasing demand for marketing experts with the necessary hard skills. For instance, the need for abilities in marketing analytics and ad serving has increased by 46.1% and 84.6%, respectively.

The average base pay for marketers in the US in January 2022 is $50,676 per year. As a result, in cities like New York, Boston, Los Angeles, San Francisco, etc., it might range from $30,000 to $200,000 each year.


In India, more people are accessing the internet on an annual basis as a part of Digital India campaign. And it’s anticipated that there will be 932 million internet users by the end of 2023.

Only 12% of India’s workforce is now qualified in digital fields. The workforce needs to be upskilled, therefore.

A digital marketer typically earns between INR 2,50,000 and INR 5,00,000 per year, according to Glassdoor. With experience, the income increases and may top INR 8,00,000 to INR 10,00,000.

Digital Marketing Trainee – 2 LPA
Digital Marketing Executive – 4 LPA
Digital Marketing Analyst – 6 LPA
Digital Marketing Specialist – 8 LPA
Digital Marketing Strategist – 10 LPA
Digital Marketing Manager – 12 LPA
Digital Marketing Consultant – 14 LPA
Digital Marketing Director – 16 LPA

European Union


  • The digital transformation and creativity of Irish enterprises are being hampered by a shortage of skills. Almost 50% of Irish adults lack fundamental digital abilities. One of the best things about working as a digital marketer in Ireland is that the average salary is $50,000. And if you’re experienced enough, you can earn as much as $57,000 yearly.
  • Service economy in Holland is centred mostly on the Amsterdam Rotterdam stretch. The industry is longing to be a major digital marketing player by 2030. The pay scale varies from USD 30,000-to 70,000 according to the role, education and experience.
Portugal and Spain
  • Ideal destination for a digital marketer, if you are proficient in local languages. The average pay is USD 30,000.

United Kingdom​

A global leader is now diversifying their economy into digital fields.

Despite this, the economy is facing a severe shortage of digital marketers and knowledge professioanls in the aftermath of brexit.

Following the pandemic scenario, the country is on the mend economically and aspires to develop primarily in the digital sphere.

Nonetheless, 76% of employers believe a lack of digital talent will have a negative impact on growth.

It creates an incredible opportunity for employers to hire professionals with a decent average salary of GBP 30000 per year. You have a good time o seize this opportunity.


As per LinkedIn, 87% of jobs in Australia now require digital skills. There is a need for 1,56,000 technology workers to keep up with the digital transformation.
With good knowledge and experience in digital marketing, you’ll be able to fill this gap in Sydney, Melbourne, Brisbane with excellent job opportunities.
The average digital marketer can earn as much as $ 81,910 per year, which is the highest among the list. And, with experience, you can get a salary of $100,007 per year.

Middle East and North Africa

Middle East and North Africa (MENA) region is no exception to the growing investment in digital ads.

The service Industry is no longer a monopoly for western countries. Developing nations in the middle east are expanding their horizons from petroleum to new fields including digital marketing.

In 2020, internet ad expenditure in amounted to around 4.4 billion U.S. dollars and it is expected to increase to 7.9 billion U.S. dollars by 2024.

Many of these opportunties are created in UAE, Oman and Morocco.Though, they face dearth of qualified professionals.

In UAE. the average pay is AED 184,000 per annum.

Average salary for Online Marketing is OMR 2,000 per month in Oman.


The Asean economy is called asian tiger cubs and has a lot of potential to grow especially in the digital sphere.

With 125,000 new internet users each day. Significant growth in digital participation bodes well for the economic standing of ASEAN countries, with the World Economic Forum estimating a GDP rise of $1 trillion for the region between 2020 and 2030. 

However the population here is less amid boomig number of internet users.

Average pay for digital marketers in Singapore is USD 30,000 per annum.

The estimated average pay for a Digital Marketing in Indonesia is IDR 5,200,000 per month.

Marina Bay
Let’s quickly review: enrolling in a digital marketing course after graduation might be a smarter choice you won’t ever have to second-guess. 

 The major shortcoming with digital marketing is its dynamic nature. 

As we all know, 

Fortune favours the brave in this world.  digital marketer should, accordingly, always embrace change and be prepared to upskill. It is also important for the traditional marketing players to consider the bigger  picture when the market dynamics improve.

Above all, as long as a capitalistic paradigm of supply and demand is there in our material world, the field may change, but it will never stop existing.