The Internet revolution in the 1990s created a lot of chaos as well as opportunities in the labour market in India and across the world. The revolution has led to an IT industry boom and has created opportunities mostly in the field of data entry and low end coding. Fast forward to the 2020s, most of these glittering opportunities have vanished or started disappearing because of advancement of tech automation and high competition in the tech arena. Therefore to keep up with the pace of technology, it has become a necessity to get one’s feet wet with futuristic technologies particularly by learning digital marketing.
As Simon Sinek said, Working hard for something we don’t care about is called stress. Working hard for something we love is called passion. However figuring out our passion is a tedious task and most people end up with a job they don’t love. Hence, it is so important to find a career that you love. Additionally, it should be kept in mind that one should precede the trend of market dynamics and not follow the tide for a smoother career transition.
Fingers crossed. Digital Marketing comes to your rescue.Â
Here we will learn about rational grounds of choosing a digital marketing course as a perfect option to kickstart your career.
As we get started, Digital marketing comes in handy for students of various backgrounds and for a variety of professionals. An interested person with any background having a laptop, fast internet connection and good communication skills can master it.
 One can easily learn from an expert digital marketer within 3-6 months of intensive practical training.
No Past Work History Required
A graduate degree is not a prerequisite for learning digital marketing.Â
Furthermore Fear of MIssing Out gets intensified when the age progresses. But age is just a number to learn digital marketing and to become an expert digital marketer.
The trait of being a no strings attached course is a boon for those aspiring for a tech level job. Good knowledge of the field and how it works will make you a desirable candidate.
Attractive Packages
Digital marketers across the globe are commanding high salary packages.
There is surprisingly high demand for marketing specialists across the globe. As the demand exceeds the supply, the average salary of a competent digital marketer gets increased.
As per glassdoor, the average salary of a digital marketer is between INR 2,50,000 and INR 5,00,000. The salary grows with experience and can reach up to INR 8,00,000 to INR 10,00,000.
Globally, the average salary for a digital marketing manager is $66,000 per year.
High Job Prospects
With 8,60,000 job openings, digital marketing specialists are among the top 10 most in demand jobs in 2023 as per LinkedIn. Prospects for social media manager, content creator and SEO specialist vary across the world.
Promotion prospects of a digital marketer are also high. You can join as an apprentice and then can get promoted to field specialists and then to digital marketing manager and so on.
The Digital Marketing market is further expected to scale with a CAGR of 32.1% by 2028, with a value of USD 24.1 billion. There will be close to 6 billion internet users by 2027. The demand for skilled digital marketers will only increase in the coming years.
Job Security
The pandemic hits almost every sector of the service sector including the IT sector employment. But one of the least impacted was the digital marketing sector. As the work is digital, work from home strategies widely helped the digital marketing companies to expand their reach to more and more diverse areas of the society.
In addition, moonlighting and side hustles became a hobby for techies during the period which helped them earn additional income from other than their regular income jobs.
Flexibility
Digital marketing is all about flexibility. It doesn’t fit into the 9-5 schedule. You can work from anywhere at any time and get the job done.
Even websites like fiverr lets you do freelancing and helps you earn additional income without many hurdles.
Gender Neutral
As we live in the decade of gender equality, there is an alarming rise of demand for women centric jobs. As most women prefer a good work life balance and work from home, digital marketing became one of the favourable career options for them.
As the screen on time became all time high at 4.66 billion active users, it would be a crucial decision for women to select one of the fastest growing disciplines in the world.
Unlimited Possibilities
World as a global village as a concept has now become a reality with the emergence of digital technologies.Where the political boundary gets vanished, sky is the limit for a digital marketer.
He/She views the big world as an opportunity to get products /services to maximum customers across the globe.
Diverse Opportunities
Unlike conventional marketing which relied on fliers, banners and tele marketing strategies, digital marketing course offers a wide vistas of opportunities as mentioned below
- Content creation: Creating and managing content for a brand’s website, blog, and social media channels.
- Search engine optimization (SEO): Optimising a website and its content to improve its ranking in search engine results page (SERP).
- Pay-per-click (PPC) advertising: Managing and optimising paid advertising campaigns on platforms like Google Ads and Facebook Ads.
- Social media marketing: Developing and executing strategies to increase brand awareness and engagement on social media platforms.
- Email marketing: Creating and managing email campaigns to reach and engage customers.
- E-commerce marketing: Developing and executing marketing strategies specifically for e-commerce businesses.
Choice of Entrepreneurship
Career prospects for self employment are skyrocketing in the digital field. As the digital Marketing and entrepreneurship commands learning customer insights, artistic creativity, leadership qualities, persuasion and Working relationship with clients, it became easy for a digital marketer to start his/her own business without a second thought.
Let us look into the case of Neil Patel who started as an amateur in digital marketing and now he is a market leader in the digital marketing field.
Learn Digital Marketing with Innovative Trends
A good digital marketer aspires in scooping out trends and analysing its discoverability. He/she aspires to increase online traffic to their field concernedÂ
Along with that, disruptive technologies like Metaverse and artificial intelligence have opened new vistas of knowledge for digital marketing.
Let us quickly recap, a digital marketing course after graduation could be a better life choice you will never have to regret. As the market dynamics gets paced up, it is better for the traditional marketing players to look at the larger picture.
The major challenge in digital marketing is that it is dynamic and one has to be constantly updated as the competition never ends in this globalised world. As we know, fortune favours the brave, a digital marketer should always be ready to change and upskill themselves. The field may transform , but will never cease to exist as long as a capitalistic model of supply and demand exists.