The holiday season is fast approaching, presenting a golden opportunity for businesses to captivate new shoppers and solidify their brand presence. Recognizing the importance of small businesses and the need for authenticity.

Google’s New Merchant Features is designed to stand out and connect with their customers more effectively during this bustling time of the year.

Emphasizing Small Business Identity

To cater to the growing consumer preference for supporting local and small businesses, Google has launched a new small business attribute feature on Search and Google Maps.

This distinctive label, signifying a small business, facilitates easier identification and enables customers to make intentional shopping choices. 

Google's New Merchant Features

Merchants across the U.S. utilizing Merchant Center or Business Profile, along with those on Shopify through the Google & YouTube app, can seamlessly incorporate this attribute into their accounts. 

Google is also collaborating with Etsy to extend this benefit to eligible sellers, underscoring the significance of small businesses in the digital marketplace.

Enriched Imagery Customization with Product Studio

In a bid to foster creativity and enhance product visibility, Google’s Product Studio provides merchants with a suite of AI tools to curate and manage product imagery. 

With the introduction of an AI-powered scene generation feature, businesses can effortlessly integrate their products into various engaging and festive scenes, amplifying their appeal across social media and e-commerce platforms. 

Early adopters, such as the skincare brand Doppeltree, have lauded the ease and efficiency of Product Studio, citing its contribution to diversifying their product visuals and streamlining the image production process.

Enhanced Business Information Visibility

Understanding the significance of building consumer trust, Google is expanding the display of crucial business information on its search platform. 

By enriching the knowledge panel with comprehensive details about current deals, shipping and return policies, customer service information, and customer reviews, Google aims to instill confidence in potential buyers and encourage them to explore businesses they might not have previously considered. 

Leveraging data from Merchant Center and other credible sources on the web, this initiative reinforces the importance of transparent and informative business profiles in facilitating meaningful customer engagement.

Maximizing Deals Visibility

Recognizing the value of promotions during the holiday season, Google’s Shopping Graph now encompasses over 35 billion listings from various sources, ensuring that shoppers are exposed to the latest and most appealing holiday deals. 

By enabling merchants to update their promotions on Merchant Center and tailor their settings accordingly, Google ensures that businesses can effectively leverage their holiday offerings and reach a wider customer base.

Seize the Opportunity

Google’s New Merchant Features can empower merchants to elevate their online presence and captivate customers during the bustling holiday shopping season. 

By harnessing the power of technology and leveraging these tools effectively, businesses can present their authentic brand identity and make a lasting impression on shoppers, fostering lasting connections and driving sustainable growth. 

As the holiday season approaches, it’s time for businesses to embrace these new capabilities and position themselves for success in the ever-evolving digital marketplace.