Digital marketing is one of the fastest-growing areas in every single business. The demand for the digital marketer increased day by day in several categories of companies, which will generate job opportunities in the Digital Marketing domain such as Digital Marketing agencies, SEO companies, etc… We have prepared 20 sets of Digital Marketing interview questions and answers for both freshers and experienced candidates for boosting their confidence and preparing well for their interviews.

Top 20 Digital Marketing Interview Questions and Answers you need to know in 2022

Q1. What is Digital Marketing?

Ans: Digital marketing is a set of tactics for branding marketing via online channels.SEO, SEM, Link building, Email marketing, PPC, Affiliate Marketing, etc are the various techniques used in it.

Q2. What are the various aspects of Digital marketing?


  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Content Marketing
  • Email Marketing
  • Social Media Marketing
  • E-commerce Marketing

Q3. What are the effective ways used by Digital Marketing agencies to increase traffic to your website?


  • Paid Search 
  • Display advertising
  • Content marketing
  • Attractive headlines
  • SEO activities
  • Content optimization
  • Choosing long-tail keywords
  • Blog posting
  • Inbound /Outbound linking
  • Posting content on social media.
  • Email marketing

Q4.What is called SEO?

Ans: SEO, the full form is Search Engine Optimization. It is the process of improving the quantity and the quality of website traffic by targeting unpaid traffic (organic method) rather than paid traffic.

Q5. Why are SEO companies more focused on keywords? How important is it for?

 Ans: A keyword is the most significant and fundamental element of Search engine optimization. In the search engine, the user uses the keyword to search for a product or service on the browser.

The keyword is the most important factor in SEO. If your business website is SEO optimized for keywords, they perform a major role for better rankings in the search engine result pages (SERPs). 

Q6. Where we can use keywords for better page ranking?


  • Website URL
  • Website Title
  • Meta tag
  • Web page content
  • Body text
  • Headlines

Q7. What are the different types of SEO?


  • White hat SEO
  • Black hat SEO
  • Grey hat SEO

Q8. Explain different types of SEO.

White hat SEO – It is the most popular technique used to improve search engine rankings of a site without any foul play, and only following the search engine guidelines. White hat SEO methods include high-quality content, link acquisition, website HTML optimization, and restructuring, You can expect a long-lasting growth in your rankings.


Black hat SEO- It uses the various weak point in the search engines algorithm to get a high ranking. The Black hat SEO is not following the SEO guidelines set by Search engines. The main techniques used are keyword stuffing, link spam, hidden text, hidden link. By doing these techniques you can only get quick but short-lasting growth in rankings.


Grey hat SEO-  It can be neither black nor white or a combination of both. Some cases will be a transformation from Black hat SEO to White hat SEO techniques and also from  White hat SEO to Black hat SEO techniques.

Q9. What are the different types of tools useful in digital marketing?

  • Keyword Discovery
  • RankWatch
  • Moz
  • Alexa ranking
  • Google Analytics
  • XML Sitemap Generator
  • Digital Point Keyword tracker
  • Google Trends
  • Google keyword planner
  • SEMrush
  • Ahref
  • AdExpresso
  • MailChimp

Q10. Explain on-page and off-page optimization.



On-page optimization is the process that you can optimize on your website to grow traffic. The methods are Title of the page, Meta description tag, Optimized image with alt tags, URL structure, High-quality content, Optimized internal links.


Off-page optimization is the process that builds links from the external website to rank high in the search engine. The methods are directory submission, classifieds ad, Link Building, Video submission, article, bookmarking, blog posting, etc…

Q11. What is Google Ads?

Ans: Google Ads is created by Google, it is an online advertising service to help marketers to reach their customers instantly. The pay-per-click advertising system is the most famous method. Businesses use Google ads to promote their product sale and services, brand awareness, and increase traffic to the website.

Q12. Explain PPC

Ans: PPC  stands for pay-per-click, the advertiser needs to pay each time your ad gets clicked.

Q13. Explain Google Ads remarketing

Ans: Google Ads remarketing is used to target the people who visited their site previously but didn’t make the purchase. Remarketing helps to find the right people at the right time with the right ad. It also helps in increasing conversion rates. Remarketing procedure is because past visitors may already be familiar with your brand and turn into prospective customers easily. 

Q14. Explain different types of google ads extensions.

  • Call extensions
  • Callout extension
  • Promote extension
  • Structured snippet extension
  • Sitelink extension
  • Affiliate location extension
  • App extension

Q15. What is the character limit in Google ads?

Ans: The headlines and subheadings are within 30 characters and the description should be within 90 Characters. 

Q16. How to make the PPC campaign more effective?


  • Find more keywords and implement them to expand the reach.
  • Create more ad groups under the current campaign.
  • Refine landing pages to align with search queries.
  • Find negative keywords to improve campaign relevancy.

Q17.What is the difference between SEO and SEM?

SEO is achieved through the organic method, enabling a high-rank position on the search engine page. SEM is a completely inorganic method, purchase a space in the search engine result page.

Q18. How should companies measure Social Media Marketing Success?

Ans: Success is measured by– traffic, leads, and clients. Counting the number of followers on your channels can help you know your social media reach. How many people social media drives to your website, how many of them are qualified leads, and how many of them become customers are the factors that define success.

Q19. What are the bidding options?


  • Cost Per Click (CPC)
  • Cost Per Thousand Impressions(CPI)
  • Cost Per Action/Acquisition (CPA)

Q20. What KPIs do you use in social media reporting?

Ans: The key performance indicators are:

  • Reach
  • Engagement
  • Leads
  • Conversions
  • Likes
  • Shares
  • Traffic data
  • Leads
  • Active followers
  • Brand mentions

With this, we come to an end of this blog on “Digital Marketing Interview Questions”. I hope it will help to boost your knowledge of Digital Marketing.

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