It is a widely accepted fact that a website is the core of any digital marketing endeavour. SEO or search engine optimisation is the art of improving visibility of a website and making it appear on top in Search Engine Result Page SERP. Combining these two different professions under a single roof is called Website SEO.
Didn’t get it? Ok we will further clarify.
At times, we are bound to believe that SEO is the master tool for all of our digital marketing problems. While it is true in many circumstances, it is not a silver bullet that we can rely in every occassion.
So is there any solution? Yes there is. We Gotch you !!!
Google’s search algorithm uses more than 200 factors to rank a website. It’s hard for any one designer to account for all. Instead, start by optimising the following 5 elements to get your pages ranking:
An SEO friendly website design can assure you the following benefits. Lets dive in:
Better Search Engine Indexing
The superior trait of a website seo is that the website makes the work easier for the search engine rather than working against it. At a fundamental level, an SEO-friendly site is one that allows a search engine to explore and read pages across the site. A search engine utilises a web crawler for this task. Ensuring a search engine can easily crawl and understand your content is the first step to ensuring your visibility in the search engine result pages.
Search Engines like Google and Bing occassionally release guidelines to help SEO professionals and Web developers to enable faster indexing.
A slow site makes for unhappy users. 40% of users are likely to abandon a site if it does not load within 3 seconds. Be situated where your audience is situated. Be fast.
SEO Web Design Increase Organic Traffic
Only an indexed webpage is displayed in SERP. With proper website seo, your web ranking and traffic will be consistent in the SERP.
SEO can provide practical and successful results. Research has shown that the first page of SERP gets 75% of all clicks and the second page merely gets 15%.
If your website is seo friendly, it will be reflected in your seo score and it is highly likely that your website comes in top of the result page. Having that high-intent traffic is even more valuable than other traffic, which is why it’s important to optimise your new website to increase search engine rankings.
Improve your content readability by using active sentences. Avoid adding duplicate contents as it may increase spam score of your website.
Access to Analytical data
As your website gets more traffic, you will be open to the field of data analytics.
One of the major benefits of an SEO friendly website design is that you are able to track your site’s data in a more efficient manner. This includes details of visitors, source where they have come from, traffic generating keywords, track sales and purchase and so on.
With a qualified data analyst, you can use the data for audience targeting and remarketing. It can further fuel business growth by improved sales revenue.
Build Brand Awareness
Being on the top in SERP and high web traffic assumes that you are the best in the field in terms of quality and customer satisfaction. It also gains better awareness among internet users.
As credibility is a major pillar of every business. SEO web design can help you to achieve great success in your respective area of business.
For example, Coca Cola runs a simple website design. But it does not mean they are lagging in their business and customer satisfaction. With optimum designing using the brand colours say Red and Light Brown, the MNC could be able to be a global leader in soft drinks business.
Cost Effective and ROI
WIth brand awareness, it attracts high intent traffic. It is that traffic that has a higher likelihood to take a business lead or conversion.
It is anticipated that every dollar invested in UX brings 100 in return, a ROI of 9,900 percent.
Search result listings are free, and easy to achieve. It is beneficial as you don’t need to pay for it unlike google ads. Thus you can experience a constant improvement in sales and boost in revenue generation. It is a win win situation for start up businesses that lack the necessay funding to initiate large scale advertisement campaigns. Thus, you can rest assured that a lack of funding will not lead to a decrease in your web traffic or customer sales.
Easy to Navigate
One of the major foundations of marketing is to make the customer feel valued and respected. Improving the website seo ensure your website works well. It enables a visitor to easily navigate between the pages and find the information they are looking for. Google algorithm ranks only well maintained websites to ensure a seamless experience for its users.
On the other side, dwell time will be reduced and the bounce rates will be much higher.
Improved User Experience
Working hard on optimising the user experience for mobile users and you will reap the rewards for your efforts in terms of traffic and user engagement. If you want to get on the good side of Google’s algorithm, your website needs to be optimised but also user-friendly. Google has refined its criteria so that user experience-related metrics factor into your rankings.
Structure the content hierarchically in such a way that it is crystal clear and understandable. The thumb rule here is not to make the user think where and how to navigate. We suggest you have a dedicated page for a keyword.
Creating Ideal Competitive Environment
As the business is transforming online with minimum regulations, it is necessary for a business to keep pace with the competitors. For this, you need to have an SEO friendly website. WIth such a site, you can ace the competition like a pro by getting more customers and making profits.
To index your content beyond the home page, you need internal/ horizontal links that the search engine can crawl. Horizontal linking easily navigates consumers to more information about your products and/or company, and also boosts your SEO efforts.
After all, you don’t want your web development team to create the entire website only to have your SEO team tear it apart. Instead, having the two teams work together on each of these items during the design process helps streamline the entire project.
Where the site architecture and hierarchy has been carefully planned, you should eliminate this during the planning and design stages.
The key to a well-designed, SEO-friendly website is to bridge the gap between web development and SEO.
Some businesses optimise their websites on their own, while others hire professional web designers for the job. No matter how you avail these, having an SEO friendly website design is necessary for the success of your business. It is high time that you design your website based on SEO tactics and give your business the growth it deserves!