Why do you need digital marketing? 

Digital and online channels have been part of our lives for decades now, but usage of mobile phones, the internet, and other technologies has increased rapidly. The way people consume information and content has changed with the times, and businesses need a strong online presence in order to find, attract, and keep customers. Plus, digital marketing has the added benefit of being measurable and agile; you can quickly adjust campaigns based on rich data, which is a marketer’s dream.

What is the difference between digital marketing and digital advertising?

Digital marketing allows businesses to raise brand awareness, share information about products, engage with the audience, and monitor online reputation. Digital advertising allows businesses to advertise and promote products, offer discounts or specials, and attract buying customers. Simply put, digital marketing establishes a target consumer audience while digital advertising drives this audience to sales.

Can you do it yourself, or do you need an agency?

That depends on who you are, really! Often, business owners, marketers, or entrepreneurs can do certain parts of digital marketing, but not all of it. Digital marketing doesn’t have to be scary. An agency can be helpful in terms of devising a coherent strategy, allowing you to make use of experts to get better results, and figuring out where to best spend your money. You can feel the industry relevant experience by working with an agency.

How much does digital marketing cost? 

Much like any other marketing, costs can vary from business to business. However, unlike traditional marketing, there are some ways to leverage digital marketing for free. SEO, for instance, is largely free and requires only your time and effort. Starting and posting to a social media page is free or very low-cost too. That said, you will likely need to spend money on paid advertising such as PPC and display. You may also need to spend on things such as a great CRM or email automation software, or on content production for relevant channels. 

What is a marketing funnel?

A marketing funnel, also known as a sales funnel or conversion funnel, is a conceptual model used in marketing. It  describes the journey that a potential customer takes from the initial awareness of a product or service to the final conversion or purchase. It represents the stages through which a customer progresses from being a lead  and ending up as a paying customer. The funnel metaphor is relevant because it narrows as it progresses, that is the probability of sales decreases at each phase of the funnel.

How can I measure the effectiveness of my digital marketing campaigns?

There are several KPIs that can be used to measure the effectiveness of digital marketing campaigns. These include website traffic, conversion rates, click-through rates (CTR), cost per acquisition (CPA), return on investment (ROI), social media engagement, email open and click rates.  By tracking these metrics, you can evaluate the success of your campaigns and make data-driven decisions for optimization.