If you are someone who’s been in the content marketing field you must have come across the term hub and spoke content marketing at least once right. 

So what is hub and spoke content marketing?

Let’s just make it easy with an example. Imagine your content as a wheel, with a central “hub” piece surrounded by supporting “spokes.” 

Hub and spokes is a strategy designed to maximise your businesses online presence.

The hub deals deep into a topic, while the spokes amplify and extend its reach across different platforms.

Together, they create a seamless and effective content strategy that engages your audience and increases your brand identity. 

What is hub and spoke content marketing?

The hub is connected to the spoke topics using internal links and its connected back to the hub completing a chain.

Both hub and spoke belong to one system connected with lots of interlinking.

Why should businesses focus on hub and spoke method ?

This method not only increases authority over a topic but it also increases keywords you are trying to rank for.

  1. Increased Visibility: The hub acts as the main page, drawing attention and making your brand more visible. 
  1. Improved SEO: Search engines love comprehensive content and how organised a content is. All google wants is to make everything easy for the reader. Hub and Spoke structures enhance readers’ experience by associating related content with a central topic.
  1. Enhanced Engagement: Readers find it easier and are more likely to engage with a series of interconnected contents, deepening their understanding and interest.

Steps Involved in Hub and Spoke Content Marketing:

1. Identify the Hub topic:

   -When it comes to hub always choose broad topics for the audience and the industry.

   – This should be a comprehensive piece that serves as the cornerstone of your content strategy.

 – It should focus on short tail and high volume keywords.

2. Create High-Quality Hub Content:

   -When it comes to hub, the content should be fully researched and a detailed content that thoroughly covers the chosen topic.

   – It’s important to know that the content you provide is informative, engaging and aligns with what your audience has been searching for4. 

3. Identify Spoke topics:

     -Your spoke topics should be related to the hub for example “how to” topics etc.

     -It should focus on long tail and low volume keywords.

4. Develop Spoke Content:

   – Create pieces of content for each topic. This can include blog posts, infographics, videos, etc.

   -Then Optimize each content for search engines and audience engagement, with relevant keywords.

5. Interlink Your Content:

   – Plan and strategize how to link each spoke back to the central hub.

   – This not only helps the readers but also boosts SEO by establishing content relationships.

6. Consistent Publishing Schedule:

   – Be consistent with your content. Create a publishing schedule for both hub and spoke content.

   – Consistency builds trust and keeps your audience engaged over time.

7. Promote Across Channels:

   – There are lots of ways you can bring more traffic to your content. Make use of platforms like social media, email newsletters, and industry forums, to promote your content.


Hub and Spoke content marketing isn’t just a strategy to write content and put it out there; it’s an approach to content creation that helps  maximise visibility, engagement, and SEO benefits but also .

By following the correct steps and with a full on strategy you can establish your brand as an authority.

Try the Hub and Spoke model to get the full potential of your content marketing efforts and enjoy how it helps your business grow.