How Should I Write My Digital Marketing Resume?
If you want a top position in digital marketing, you must have a strong resume.
Whether you are a generalist in digital marketing or a specialist in a specific field, such as SEO, PPC, or social media. Looking at your digital marketing resume helps hiring managers come to the conclusion that you are the best applicant for the position.
It’s crucial to select the right format for your resume for digital marketing. It will depend on your current career path and where you want to take it next, as with most professions. How to best connect your past and future from the hiring manager’s perspective depends on the type of position you are applying for. This advice frequently returns to the same custom-tailored approach.
Should you highlight the places you've worked and the participants in the scene?
What campaigns and projects helped shape your success stories? Alternatively, what distinguishes you as a standout digital marketer whom any business would be fortunate to hire are your special talents, interests, and skills.
The most typical chronological resume format works well for job seekers whose employment history has largely followed a linear pattern with one employer at a time. In reverse chronological order, beginning with the most recent dates, your resume’s accomplishments and professional development list thereby employer or workplace.
Alternative resume formats might be more appropriate when someone is changing careers, making their first career entry, or has a more varied background. Independent contractors or professionals who work for themselves may opt for a project-based “functional” resume format. Other functional resumes emphasize technical proficiency or creative expression rather than work history.
If you are a digital marketing professional with independent or specialized experience, use a functional resume or even a hybrid (combination) document that reflects your background and goals. Your decision is yours.
As the saying goes, starting something new is the hardest part. Staring at a blank page when writing your digital marketing resume is undoubtedly the worst and most terrifying part of the process.
We’ve done research on what hiring managers want to see on resumes for digital marketing in order to reduce this stress. To help you confidently create a resume, we are now sharing our research with you.
These resume examples for digital marketing have helped job seekers get interviews, so they’re a great place to get inspiration for your own. Use our writing advice to get more interviews (and the job) in 2023, no matter what position in digital marketing you’re vying for!
Your Format for a Digital Marketing Resume
Employers’ first impression of you will come from your digital marketing resume, so it must be in the correct format for them. If you format your resume correctly, it will be professional, readable, and logical.
Reverse chronological, functional, and combination/hybrid resume formats are the most popular.
Reverse-chronological
Employers favor and are most familiar with this format. It follows the established best practice for resumes! If your work history is solid and free of gaps, this format is ideal. It also provides a clear timeline of your professional development, which makes it the best option for the showcasing experience. The format of your current work history and experience should be in reverse chronological order, beginning with the most recent position you held.
Functional
People who have gaps in their work history, have changed careers several times, or have little relevant experience typically use the functional format. Instead of your work history, your skills and abilities are first in this format.
Combination
To give skills and work history equal weight, this format combines the reverse-chronological and functional formats.
When writing your resume, it can be challenging to know which format to use. Reverse chronological format is the best option if you’re unsure which to use because it’s simple to read and has a logical flow. Additionally, it’s the unofficial norm for resumes, so employers (and the ATS) are familiar with how to quickly scan them.
Header for Your Resume
On a resume for digital marketing, the font, job title, and contact information are the three elements that are most important. The font size should be greater than that of the remaining text on the resume, and the job title should be smaller than the job title. Aside from a physical address, the contact information includes a phone number, a location, and social media links. Include the URLs in your contact header if you have a LinkedIn profile or any other business website. Employers can see your experience and skills by doing this.
What do you need to understand about ATS?
Applying for jobs in digital marketing requires a solid understanding of the “Applicant Tracking System,” or ATS. Employers search through candidates by scanning resumes using the applicant tracking system (ATS). If the format of your resume is incorrect or if it lacks keywords, ignore it, and you will not get the position. You should arrange your resume logically, placing the most critical information at the top, and use a font size of 10–12 points with standard one-inch margins on all sides.
Your Guide to Writing a Digital Marketing Resume
Despite your expertise in marketing, it can be intimidating to try to promote yourself on just one page. Although creating a resume will always be complex, doing so in sections can make the process much simpler.
When creating your digital marketing resume consider
Objective And Summary
Is it necessary to include a resume objective or summary?
Your resume objective briefly states what you are looking for in a job and your qualifications. Your resume summary goes into greater detail and length about your combined skills, experience, and accomplishments.
Most of the time, you won’t need to use either one for your digital marketing resume. A goal or summary must be specific in order to be effective. If you can’t commit to tailoring your objective/summary to each job you apply for, skip this section entirely.
Do you think you should still include an objective or summary? When should you think about employing an objective?
- You’re modifying your career
- You lack a lot of experience
A summary here could mean the difference between success and failure:
- You’ve been employed for ten years or more.
- Your goal is to highlight a strong work history.
Work experience in digital marketing
Consider relevant experience when writing the bullet points for your work history. Although three to four work experiences are ideal, if you only have two, there are some strategies you can use to improve your digital marketing resume. If you’ve held multiple positions, keep them all on your master resume, but only list the ones that are most relevant to the job at hand.
The best way to showcase your subject-matter expertise and demonstrate your work in action is to use active verbs.
- Strategized
- Launched
- Created
- Automated
- Optimized
- Led
- Improved
- Exceeded
- Coordinated
- Executed
Be careful not to use personal pronouns or passive language, such as “was responsible for.”
Although still lacking, the next three bullet points on work experience are a good place to start:
- One team of ten people was under my supervision.
- Supervised all online marketing initiatives
- Assisted management in enhancing automation
To be fair, the information in these bullet points is sound, but they are still too ambiguous. They don’t show how performing your duties resulted in success.
Use metrics to illustrate your impact.
Let’s explore metrics in more detail. Metrics are crucial because they enable the reader to assess your performance and whether you met expectations. These figures must show your direct or indirect impact on the business.
In order to support your experience, include metrics when listing your work history. To beat out the competition, try to include metrics in at least 60% of your bullet points. Metrics can come from various sources, including:
- SEO and website traffic results
- Results of a marketing campaign
- Improvements in conversion rates
Best digital marketing skills to have
Hard skills and soft skills are the two types of skills to include on your resume. Hard skills are the technical prowess required for a job, such as A/B testing or Google Analytics. Employers value soft skills, such as teamwork or communication, more broadly than hard skills in most occupations. The majority of the skills on your digital marketing resume should be hard skills, although soft skills are also important.
Although there are many more that employers might show interest in, these are the typical hard and soft skills used in digital marketing. Watch out for the keywords listed in the marketing job description and then add six to ten relevant keywords to your skills section using these.
Educations And Certifications
A bachelor’s degree is the bare minimum requirement for starting a career in digital marketing. List your degrees in reverse chronological order, and if you have a master’s, also include your bachelor’s. Add a section for certifications to highlight additional training. Even though some employers demand them, certifications cannot take the place of a degree. The experience level, cost, and specifications of certificates vary. It is simple to add a certification to your resume’s sidebar or bottom if you already have one or if you intend to get one.
You don’t need to include anything fancy, especially after you’ve had some experience. List only the fundamentals:
Your college or university's name
Your academic/ educational qualification
Your field of study/ department
How many years have you attended?
Do you have any projects, interests, or hobbies to add?
It is critical to include projects, interests, and hobbies when creating a digital marketing resume. Each work experience project should have three to six bullet points. These bullet points should highlight your contribution to the project as well as the positive outcomes. Examples of projects include developing a social media strategy for a small business or fiddling with a personal blog. Include an interests and hobbies section if the job description emphasizes the value of a good company cultural fit or if the work environment is casual. It’s critical to pick interests and pastimes that you can logically justify as relevant to the position if questioned about them in an interview.
Make each job-specific adjustment to your digital marketing resume
If you’ve read this far, you’re almost there, so hold on to this crucial piece of advice. Create a unique resume for digital marketing for each position you apply for.
Customizing your resume is simpler than you might imagine. The following sections only need to be slightly modified:
- Work experience bullets
- Skills
- If you included one, include an objective/summary.
We’ve talked about how crucial it is to carefully read the job description and use the suggested keywords. Be honest about your skills and avoid copy-pasting. Use keywords wisely to convince your employer that you have the required knowledge and experience.
Ensure the quality of your resume
Finally, wait until your resume is flawlessly polished and error-free before letting it go into anyone’s hands. Before you come back for one last look, let your resume rest for the night. Check your resume several times for errors, and even better, have a friend or trusted coworker review it.
Acquire Employment for a Career in Digital Marketing
You’ve at last succeeded! Even if you haven’t finished writing it yet, we’re sure these tried-and-true tips will make your resume stronger.
Remember this:
- Reverse chronological order is your best friend when it comes to resume format.
- Put your contact header at the top of your document to quickly promote yourself.
- Use keywords in the job description to avoid the ATS.
- Although including an objective or summary is optional, make sure to customize it for the position.
- Make a distinct resume for each job application.
- Description, have more value higher than soft abilities.
- Reverse-chronologically order your education.
- If you lack experience, you might want to add projects, interests, and hobbies.
- To highlight your skills, use active language and metrics in your work experience bullet points.
- Always double-check your resume before submitting it to ensure that there are no mistakes.
