Every day, Google processes 3.8 billion searches. Given the size of its audience, it makes sense that Google Ads, the company’s ad platform, has developed into one of the most popular tools in the digital marketing sector at this time.
Conversion rates play a key role in rising sales. That should be obvious. A strong pipeline is necessary for an effective sales process. In an ideal scenario, sales should increase if your conversion rate rises.
The typical Google Ads ad expenditure for a small or medium-sized business is $9,000 and $10,000. As a result, Google Ads are prohibitively expensive for the vast majority of us. You must focus all of your efforts on reducing costs and raising conversions if you’re going to use them.
Of course, it’s simpler said than done.
Achieve success from an expert, if you believe the experts
Unfortunately, I have to disagree.
Without doing much (or any) technical fiddling, anyone can quickly increase their Google Ad conversion rate.
You can increase Google Ads conversion rate over the next 30 days by doing the following:
Pay attention to your Google Ads Quality ratings.
Google evaluates the caliber of your advertisement using the so-called “quality score.” Your landing page and keyword choices are important in addition to the advertisement. In addition to your bid amount, the quality score affects your display ad, so it is important.
Due to other considerations like its relevance and, most importantly, the benefit to the customer, the advertisement is not very important. You should also consider your landing page in addition to that. A mobile-friendly design would be ideal, as would be a positive user experience and the placement of your desired conversion target to maximize conversion rates. In addition to optimizing your ads, consider your landing page’s suitability.
You ought to utilize Geo targeting.
You can modify your bids for specific locations using Google Ads. To maximize your bids and cut costs, you ought to make use of the feature.
Having a high click-through rate and conversion rate for your ads should be your ultimate objective. On the plus side, Google will recognize your relevance, and your quality score will increase. By altering your bids for specific locations, you can save money.
Here is a brief definition of click-through rate and conversion rate in case you are unfamiliar with the terms.
The click-through rate tells you how many people (as a percentage) click on your advertisements. Determines how many people have seen your advertisement overall.
The conversion rate establishes the proportion of visitors who succeed in converting. Examples of conversion goals include setting up a profile, signing up for a newsletter, adding an event to the calendar, or making a purchase. Whether a website visitor converts or completes the desired transaction is ultimately what matters. You pay for a Google click regardless of whether it is relevant, as you are aware. On the other hand, if you increase your click-through and conversion rates, only the right people will see your ads, which will result in cost savings.
Geo targeting helps you avoid these pointless clicks. By using geo targeting, you can tailor your bids to particular geographic regions and increase their relevance. To achieve the best results, always center your bids on the requirements of your clients.
Enhance Your CTA's
Your ad will come to life and compel people to click thanks to your CTAs. You’ll have a hard time getting google ads conversion rate without them until the cows come home.
What then does a “better CTA” entail?
Studies have shown that if you’re using CTAs like “click” and “discover,” you might as well just burn your money instead of imitating what the best brands are doing. Test your CTAs and start making improvements. It makes perfect sense, and it even helped one brand generate a 148% increase in paid leads.
Get, buy, and shop are the CTAs that are most frequently used by well-known brands.
Protect Your Ads From Negative Keywords
Add negative keywords to your ad groups in addition to the standard ones in Google Ads. You can exclude subjects and inform Google of what your advertisement is not about using negative keywords. It’s common to underestimate their impact. They’re a potent tool for segmenting your target audience and cutting out waste. Protect your ads from forming negative words
By decreasing the number of pointless keywords and clicks and by making your advertisement more relevant, negative keywords can help you save money in two different ways. In other words, you can lower your bid and, generally speaking, pay less per click to get the same or better results.
Write a minus sign in front of the keywords you want to exclude to add negative keywords to your ad groups. Your ads for those keywords won’t be put up for auction as a result.
As the name implies, extensions are additions to your advertisements. Extensions are frequently ignored, but they can be significant. If someone sees your ads, they will decide in a split second whether to click on them or not. It’s likely that they will quit if it takes more than two or three clicks to find what they want. Extensions are useful in this situation. To increase conversions and click-through rates, they add useful functions to your advertising.
If it’s simple for them to contact you by phone or schedule a meeting, people are more likely to do so. Best of all, there are no additional fees associated with Google Ads extensions. It costs nothing to use them.
Depending on the objectives of your advertising campaign, Google Ads provides you with the following extension types for your ads:
- Extension for location: Use this extension if you’re interested in general local search results or local search engine optimization. It works well for physical stores.
- With the callout extension, you can give your advertisement a second call to action. You can increase click through rates and conversions using it.
- If your ads appear on mobile devices, your phone number appears as a “call extension” so that people can call you by clicking the phone icon.
- Expands your advertising by adding a messaging feature so that people can send you messages directly from Google.
- Sitelink extension: Using this tool, you can point website visitors to particular pages.
- Shows your price for particular services or goods in the Google ad as a price extension.
Acquire more paid and free traffic
Organic and paid traffic are fundamentally different in the world of online marketing. The second one is Google Ads. You can launch sooner and reach more people in less time with paid traffic. However, you pay a higher price for it.
It’s crucial to consider long-term growth when you first begin using Google Ads conversion rate. Use the resulting traffic to start working on your community right away. Get as many email addresses, names, and general information about your neighborhood as you can.
You can retarget and expand your community using Facebook ads and other tools, in addition to fortifying it.
Try Out Your Ads
Nothing in online marketing works without testing, regardless of how much expertise you believe you possess. Marketers with experience test every possible hypothesis. It is possible to ascertain what appeals to the target audience and what doesn’t through the use of so-called A/B tests.
It’s frequently even necessary to confirm who your target audience is.
Our advice to you is to test your campaign to the hilt. Never assume anything and always ask questions. Combine keywords, target markets, and geographic areas while varying your messaging frequently until you identify the most effective combination.
In the end, the goal and how much you succeeded or failed to achieve it matter more than how you personally feel. You should also budget in that manner, by the way.
Never undervalue mobile search
Mobile search’s importance in marketing is frequently underrated. The increase in mobile search is a phenomenon that we are currently seeing. Every year, more people use smartphones and use mobile search in general. However, it’s crucial to note that mobile device search behavior differs from desktop search behavior.
Additionally, bear in mind that visitors using smartphones have considerably less patience and will leave your website more quickly.
We advise not only using different keywords but also starting a new Google Ads campaign specifically for mobile. You can adjust descriptions, landing pages, and a lot of other things in that campaign to work well on mobile devices.
Online marketing is no exception to the rule that there is no magic solution, as it so frequently does. Despite this, there isn’t a magic trick or a one-stop fix for all marketing issues.
Your market, customers, products, and services, among many other things, will affect the advice you just read. Indeed, how you apply them is entirely up to you.
In the end, if using Google Ads is what you want, you must experiment, try it out, and create your own experiences in Digital Marketing.
Your thoughts on our Google Ads advice? Own “best practices” of your own, do you? If you could, let us know in the comments.