Technical SEO. The Unsung Hero
Let me ask you something. How did you score good grades in school? Is it just because you study well and perform well in exams? In reality,this strategy alone does not work. We also have
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Author: Sheeba
Black Hat SEO. New Fear Unlocked
Recently, Google has penalised some websites and their webpages for manipulating search engine rankings and violating SEO guidelines. If you are into digital marketing and SEO, you might have come across this news. The thing
Read MoreAdvocacy Marketing : Cheerleader for Your Brand
Have you ever wondered how some brands manage to create a loyal following of passionate advocates? The secret is advocacy marketing - a strategy that leverages the power of word-of-mouth marketing to build a community
Read MoreGoodbye Google Digital Unlocked. No More Free Courses
Google digital unlocked was the brainchild of CEO Sundar Pichai to help small and medium businesses for their digital transformation. It was launched in 2017 with the collaboration of the IT Ministry of India and
Read MoreSocial Listening: The key concerns
Humans are known for their curiosity. This quality was the primary factor behind major discoveries and inventions. But there is a dark side to it, i.e., eavesdropping. We love to hear the secrets of others
Read MoreThe Social Media Marketing Landscape in India: Insights and Opportunities for Businesses in 2023
India is rapidly becoming a global digital powerhouse and as we approach the year 2023, businesses need to stay ahead of the curve and understand the latest digital marketing trends to keep up with the
Read MoreCracking the Code: The Future of Digital Marketing Pricing in 2023
In 2023, digital marketing is no longer an optional extra for businesses but a must-have to succeed in the online world. With the rise of digital marketing, businesses are clamoring for attention in the crowded
Read MoreVR Marketing. A Complete Guide for Being Limitless.
Do you recall the first time you saw a "in a parallel universe" meme on social media? It was hilarious and at the same time frustrating. However, the thing is now a reality with the
Read MorePersonalisation in Marketing. Expectation vs Reality
Do you remember when there was a time you scrolled through your Instagram and liked some cliche quote saying, No one cares? Then the digital marketers say Hi. Psst we do care about you. As
Read MoreTwitter vs Threads. Who will Win the Suit?
The controversy surrounding the famous social media platform Twitter is not new. It had been in the news since the second half of the 2010s, when CEO Jack Dorsey was on board. It became the
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