Have you ever wondered how some brands manage to create a loyal following of passionate advocates? 

The secret is advocacy marketing – a strategy that leverages the power of word-of-mouth marketing to build a community of enthusiastic supporters who will help spread your message far and wide.

What is Advocacy Marketing?

Advocacy marketing is a marketing strategy that focuses on leveraging the power of satisfied customers and loyal brand supporters to promote a product or service. It involves leveraging the voices and experiences of your most enthusiastic customers and supporters to help promote your brand and its values. 

Think of advocacy marketing as a ripple effect – when a satisfied customer shares their positive experience with their network, it can create a ripple effect that reaches far beyond your immediate audience. 

By tapping into this network of advocates, you can create a powerful force that amplifies your brand message and helps to build a strong, engaged community.

Why is Advocacy Marketing Crucial for your Business?

what is advocacy marketing

In today’s crowded marketplace, it’s not enough to simply promote your products or services. You need to create a sense of belonging and purpose that goes beyond just buying something. Advocacy marketing is a powerful way to create it.

To build a strong and engaging community for your brand

If you’re looking for a way to build a strong, engaged community around your brand, then advocacy marketing might be just what you need. It’s a strategy that empowers your customers and supporters to become active participants in your brand’s story, creating a sense of purpose and belonging that goes far beyond just buying a product or service.

When customers feel that a brand is truly invested in their needs and interests, they are more likely to engage with the brand and become loyal advocates. This can lead to a positive cycle of increased engagement, customer loyalty, and advocacy, which can ultimately drive sustained growth and success for the brand.

Highly cost effective

One of the key benefits of advocacy marketing is that it is highly cost-effective. Instead of spending a large portion of the marketing budget on paid advertising and other promotional campaigns, brands can rely on satisfied customers to spread the word about their product or service.

This not only saves money, but it also helps to build trust and credibility in the eyes of potential customers.

By using their contents as your ads you can build trust and make it easier to connect with other audiences as well.

How to do Advocacy Marketing the Right Way?

Power of quality

Indeed advocacy marketing is all about creating a community of loyal and passionate advocates who will help you grow your brand but the importance of providing quality products or services cannot be overstated when it comes to advocacy marketing. 

In fact, it’s one of the most critical factors that determines whether customers will become advocates for your brand.

When customers purchase a product or service from your business, they expect it to meet a certain standard of quality. If your offering falls short of their expectations, it can lead to dissatisfaction and negative reviews, which can quickly spread through word of mouth and online reviews.

Pro tip: By delivering on your promises and exceeding your customers’ expectations, you can build a loyal community of advocates who will help to spread the word about your brand, leading to increased sales, customer loyalty, and a positive reputation in your industry.

Creating lasting impressions through advocacy marketing

At its core, advocacy marketing is about creating a positive brand experience that leaves customers feeling happy, satisfied, and eager to tell others about their experience. 

To implement a successful advocacy marketing strategy, brands need to focus on building strong relationships with their customers.  

Brands also need to create engaging content and experiences that resonate with their customers and encourage them to share their experiences with others.

Pro tip: Create authentic and meaningful connections with your audience, empower them and make them feel they are important.

The social connection

One effective way to build advocacy is through the use of social media. By engaging with customers on social media platforms like Facebook, Twitter, and Instagram, brands can create a sense of community and build trust and credibility with their customers. 

Brands can also leverage social media to amplify the voices of their advocates, encouraging them to share their experiences and opinions with a wider audience.

Pro tip: Work with advocates to create unique and engaging content that highlights their experiences and perspectives. This can take the form of blog posts, videos, or social media campaigns.

Bringing people together

Host events that bring advocates together and create opportunities for them to network and share ideas. This can be done in-person or virtually, depending on your audience and resources.

To host a successful advocacy marketing event, start by defining your goals and audience. What message do you want to convey, and who do you want to reach? 

Next, develop a clear and compelling event concept that aligns with your goals and engages your target audience.

Pro tip : During the event, prioritize attendee engagement and interaction. Create opportunities for networking, conversation, and feedback, and use interactive elements such as polls, surveys, and Q&A sessions to keep attendees engaged and invested in your cause.

Harnessing the power of workplace

Encourage your employees to become advocates for your brand by providing them with training and resources to share your message on social media and other platforms.

When employees share content and messages on behalf of your brand, it can feel more authentic and trustworthy than traditional marketing tactics. Thus,  it can help build trust and credibility with your audience. 

Pro tip: By empowering your team to become brand ambassadors, you can create a culture of advocacy and supercharge your marketing efforts.

Creating a movement

Partner with non-profit organizations or social enterprises to create campaigns that align with your brand values and raise awareness for important social issues.

This partnership can lead to increased awareness and support for social causes, while also boosting the brand image and reputation of the for-profit business.

Pro tip: This type of marketing strategy can benefit both the non-profit organization and the for-profit business, creating a mutually beneficial partnership.

Influencers as advocates

One effective strategy is to partner with influential advocates and give them a platform to share their thoughts and opinions with your audience. This can take the form of social media takeovers, collaborative content creation, or advocacy events that bring them  together and provide opportunities for networking and collaboration.

Identify influencers who align with your brand values and partner with them to promote your products or services. This can help to expand your reach and create new advocates for your brand.

Pro tip: Influencer marketing can help businesses to create authentic content that resonates with the audience.

Leveraging user- generated content

User-generated content can be a powerful tool for businesses looking to engage with their customers and drive advocacy marketing efforts.

 Encourage your customers to share their experiences with your brand by creating user-generated content campaigns. This can include social media challenges, reviews, or testimonials.

Pro tip: By featuring customer reviews, photos, and videos, running user generated contests, collaborating with influencers, and crowdsourcing ideas, businesses can build trust, credibility, and a sense of community around their brand.


In conclusion, in a world where customers demand more from brands than just good products, advocacy marketing is becoming increasingly important for businesses. By focusing on creating exceptional customer experiences and fostering strong relationships with their customers, brands can harness the power of advocacy to drive sustained growth and success.

So, embrace advocacy marketing and use it as a force for your business.