There are many ways in which Google can help you boost your business. One of the most effective ways is by Google ads. Google ads come with a lot of advantages when compared to the traditional forms of ads such as TV commercials, newspaper ads, etc. One of the main advantages of Google ads is you can reach your targeted audience easily at a low cost. PPC(Pay Per Click) ensures that no extra amount will be lost, the amount will be deducted only if someone clicks your ad. Some of the ways to guarantee promotion to your local business on Google ads are as follows –
Use Local Service Ads
This format is mainly designed for local services such as specific services like plumbing, electrical works etc. Since they are local and hyper relevant, they tend to perform extremely well. This feature stands out due to its visibility in both google maps and Google.com. For instance, if someone searches for a particular service including the phrase “near me”, the result will be shown in google maps as well as google.com.
Google Ad Extensions
Ad Extensions are the site links that are highlighted below the description area of some text ads. The seven most effective google ad Extensions are
- Sitelink extensions
- Call extensions
- Call out extensions
- Structured snippet extensions
- Location extensions
- Price extensions
- App extensions
Out of these, the most feasible extensions for local businesses are
- Sitelink extensions – They allow you to add short snippets of information/description which when clicked take the user to a key page of the business’s website.
- Location extensions – In this extension, your business’s address is added at the bottom with the ad, it will also include your working hours. When clicked, it will take you to google maps showing your location.
- Call extensions – This feature will add your business’s phone number along with the ad. If the user is using a mobile browser, he’ll be able to call the business directly using the mentioned number.
Google Product Listing Ads
If you are selling any kind of product (retail business), you can list your products as an ad and let the people near you know that you have those products that are available near to them. Google Product listings can be location targets. They can be a great way to attract people who are looking for products in your store.
The Use of Local Terms in your Keywords
The use of local keywords and local landmarks play a significant role in google ads. By including variations of your town/city in the keyword you bid on, you are able to leverage some local crowd in PPC advertising as well as in SEO.
Create your Google My Business Page
Google my business page allows the web searchers to find information about your local business easily on search, maps, etc. The most important thing about the google my business page is that it’s free and easy to use.
Google Ads can help small and local businesses in numerous ways as mentioned above. Google Ads gives you that extra advantage over other businesses nearby which doesn’t have their ads running on Google.