The years from 2020 to 2022 were chaotic yet provided the much needed digital transformation to mother Earth. Till the end of 2022, no one had an idea regarding what is in store for SEO in 2023. Surprisingly, SEO automation took the prime spot in digital news in the first quarter of 2023. The idea behind SEO automation is straightforward. It is nothing but simply the art of systemising SEO tasks with software tools to improve campaign efficiency.
Wait what! Can SEO be automated? Can artificial intelligence replace humans? What will we SEO experts do when we lose our job?
Worries aside. You cannot automate every SEO process. You can only automate some tasks to help improve efficiency in the campaign. But one thing is for sure that SEO automation can help in reducing the amount of manual work in the campaign and can speed up traditionally tedious tasks.Â
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Lets jump in
Site Auditing with SEO Automation
First thing automation can put their hands on is on page and technical seo. Key performance indicators here include page loading time, site uptime, bounce rates and analysing broken links.
Manually checking an SEO campaign is a tedious task and takes a lot of time.
With strategies like google search console, you can track the performance of your website and take steps to improve the same. Additionally, it helps to simplify the process and acquire data faster.
For instance, broken links and no found links will reduce seo score. But with proper site monitoring metrics, it is now possible to track the broken links and take actions to improve the same. You may refer to the various auditing tools mentioned below.
Rank Tracking
Automation can have a great deal in SEO rank tracking. A business website should be always updated as per the search engine guidelines. Most of these websites are now flooded with their own contents to get maximum organic traffic. So it is a little bit challenging to track each page’s ranking in the search results manually.Â
To help you with this, you can use an automation tool from one of those listed below. It helps to track the page better and provide suggestions to improve it.
Competitor Analysis
Digital world is full of competitors both domestically and internationally. But one thing that can give you an edge will be automation. You can outrank your competitors with a variety of competitor analysis tools. Tracking each of the competitors is hard for a human brain, but easy for an AI algorithmic tool. Now you can sit back and relax and watch what are your strengths and weaknesses of your competitors. It is now possible to understand what seo strategy your competitor is using and where they are missing out in the competition.
With Sistrix, it is now more easy to find your competitor with a single click.
Data collection
There is no business without a loyal customer base.
To start with automation can have a great deal in data collection and processing. Actionable intelligence helps you understand the pros and cons of your seo campaign and lets you rewire it whenever necessary.The entire process is simple without going through an expensive SEO or marketing software to pull this off.
 For example, an alert can notify you if there’s a sudden change in the rankings.
Backlink analysis
Website authority viz page authority and domain authority is the most important factor in on page and off page seo. Backlinks are an essential part of your seo campaign because it improves the site’s trust and authority. Who is to blame? Websites like machines fail at times and links get broken.
Since you have dozens of pages in the site, it can take a long time to monitor each page and all the backlinks to them.
With semrush backlink analytics, you can get a comprehensive image regarding your backlinks.
Brand Mentions and Links Monitoring via Social Listening
Knowing what online conversations are happening in real time can help you in the business, But researching them can drain your precious time and energy. Don’t worry, AI will do it for you. With sophisticated inputs, the system can do wonders by brand studying and learning relevant links.
WIth Sentione and Locobuzz, you can easily analyse the trends and adapt your SEO strategy before your competitors.
Reporting
SEO automation tools can continuously monitor your website and its content. Whenever something gets wrong, it will report it timely on your registered email and provide suggestions to rectify the same.Â
Rankmath is a powerful tool that provides free seo report in a timely and integrated manner.
Keyword analysis
Keywords like market can shift over time. Their values change and people searching with it can change. Sticking on with old keywords is hazardous for any business. So it is a necessity to upgrade with the changing minds of people. Automation tools like keyword planner can add a lot of detailed insight to this analysis in real time.
Google keyword planner is a great tool that can help you in the process. But as of now, it is limited to Google Ad Managers. But there are other options as well like keyword planner.net providing free keyword advice to the young and grooming business and entrepreuners.Â
Meta description Planner
Meta descriptions have to be appealing to drive organic traffic to a website. We got ideas in our head. But description limit of 150-160 characters hinders it. But how to make it more interesting within these limits. Thankfully, we have tools to make it happen.
Frase.io is a leading meta description generator entirely based on AI. What makes it more interesting is that you can generate a description simply by entering a title and keyword in it.
2023 will be definitively a landmark year for SEO automation. However, with SEO there is no scope to worry. Machines are human inventions made to reduce the workload of humans. WIth that note in mind, we can assert that SEO in full scale execution by replacing human touch in the sector is not possible today.
WIth advancements in AI, it is still probable that AI can execute SEO without human intervention in the near future. Even today with Chatgpt based SEO is not reliable as it is increasing website spam score.
At the end of the day, how seo works with automation is how you approach it and what you ake out of i
Remember, despite the level of automation, a good SEO expert always keeps track of everything. The automation will do the work for you in terms of data and recommendations. How you piece it all together will always be the final piece of the puzzle!