Introducing a new product or service is a hard task and it does not stop with the introduction, Digital Marketing the launched product is one of the main processes and if not taken seriously it can cause the product or service to underperform and you’ll end up losing money. You could be offering the best product or service available in the market but if you don’t promote it in the right way you will miss out on the opportunities. Here are a few ways by which you can promote online your new product or service.
- Exclusive previews and Introductory offers
- Contests and Giveaways
- Content Marketing
- Search Engine Marketing
- Local Business Listing
- Event Promotions
- Email Marketing
- Social Media Marketing
- Video Promotions
1.Offer your loyal customers an exclusive preview and introductory offers
Loyal customers are the backbone of any business and your product promotion should start with them because they are more likely to buy your products and if they like them they will promote your product through their networks. Exclusive preview can be given to a customer through online and offline means. This can be done by a special pre-launch tour of a product through virtual or in-person means and you can offer a free demo of your product and ask for their review. For example, if you are starting a new menu for your restaurant you can call a few of your loyal customers to come and taste random items from your menu and you can ask for their feedback. These exclusive offers let the customers know that you value them and they will also help you to retain their loyalty.
Another way of introducing a new product is by giving exclusive introductory offers such as discounted pricing, vouchers or coupons for every purchase, 1+1 deals, cashback for every referral, etc. These deals will attract more customers and more people will start to hear about your product.
2. Contests and Giveaways
Contests and Giveaways are some of the major ways by which you can interact with your customers. It is an easy and fast way to connect your customers and their followers. For example, imagine that you running a cake shop and you are planning to launch a new product, you can start a contest on Instagram or Facebook and it can be the first 50 people who share the picture of your product will get an assured 50 percent off or a free trial of the new product or the first 10 people who share the image and tag their 5 friends get a gift coupon worth certain amount.
All these campaigns help you to reach a much wider audience and you will always have the support of your loyal customers. You should make sure that you run the campaign in all types of marketing channels, and this includes email newsletters, your website, etc.
3. Blog posts
Blog posts are a great way to let the customers know what your new product or service has to offer and they can give an in-depth idea about the features and benefits of the new product or service offer. When launching a new product or service online there might not be a landing page for the customers to go to. In this case, a blog post will help your customers to understand more about your product or service. You can share the link of your blog through your social media channels so that the customers can read and know more about your new product or service.
4. Google my Business promotions
There are many ways by which you can promote your business through the google my business platform. For that, you need to google my business account. From the Google my Business dashboard you select options “offer” or “what’s new” post. If you want to introduce a new product or service you should select “what’s new “ from the dashboard. What’s new post will be the aptest one if you are planning to launch a new product or service, but you should remember that this type of post will expire after a week, so you should post them again. If you are planning to run a special introductory offer for your product “offer” post would be the aptest one.
Another important way to promote your business through Google my Business is by uploading a photo of your new product or service through the dashboard.
5. Host a product launch event
Events are a great way to get your customers excited about your new product. Events can range from big fancy ones to normal info sessions, take the example of Apple, they have big launch events which get their customers excited and they will eagerly wait for the news of the product. If you are running a small bakery or cafe you can team up with other service providers and host an exhibition where you can launch your new product. The plus point of hosting an exhibition with other service providers is that their customers will get to know about your product and they can become your customer. Thus events are a great way to entertain existing customers and to attract new ones.
Email campaigns are one of the best ways by which you can let your customers know about your new offering. You should create campaigns separately for new customers and existing customers. Existing customers should be able to get the first look at the product and they should be given attractive offers for their loyalty. Campaigns for new customers should be aimed at creating more signups for newsletters and offers.
7.Social Media Posts and Ads
Social media has over a billion users of various gender, ages, ethnicity, likes and you should leverage the potential of social media. You can post news about your launch with interesting captions and hashtags and you can tell about the deals on social media. Your followers can share this news and it will reach more people and it will enhance the reach of your product.
Ads can be given on social media like Facebook, Instagram, etc, and these ads will be shown only to a specific group of people who have previously interacted with your page or people who have interacted with pages that sell the same products as you sell. This is an efficient way by which you can introduce your new product.
Exchange offers are one of the best things you can give your existing customers. If your product is an upgrade of an existing product then you can give exchange offers to your customers, many won’t refuse an upgrade at a discount. This is an excellent way to introduce and sell your new product and you can sell the old product that was exchanged as a refurbished model.
These are the few ways by which you can introduce/promote a new product. You have to select one or more methods, you should find out where your product has more reach and you have to expand that reach.