SEO friendly website for businesses is a website in which its  content is created in a way that helps the search engines rank it high. Although some marketers beleive this means it should be stuffed with keywords, it’s really meant to help them search engines find, understand, and connect your content to the topic you’re trying to cover.

How to make it real

Creating an SEO-friendly website is crucial for ensuring your business gets maximum visibility and organic traffic from search engines. Here we list down some key tips to make your website more SEO-friendly:

On Page

  1. Keyword Research: Identify relevant keywords and phrases that customers might use when searching for your businesses. Tools like Google Keyword Planner can help you discover popular keywords with high intent volume.
  2. Optimize your content: Incorporate keywords naturally into your website content like heading, title, meta description body text etc. 
  3. Mobile-friendly design: Having a responsive and mobile-friendly website is essential. Make sure your site adapts to different screen sizes and loads quickly on mobile devices.
  4. Site Organisation: Organize content into logical sections and use a clear navigation menu. It helps to improve user experience and faster google bot crawling.
  5. URL structure: Use descriptive and keyword-rich URLs for your web pages. 
  6. Metatitle and meta description: Develop compelling and keyword-based meta titles and descriptions for pages. These appear in SERP and influence click-through rates.
  7. Craft High-quality content: Valuable and original content that answers your audience’s questions and addresses their needs. This attracts visitors and also encourages other websites to link back to your site.
  8. Image optimization: Optimize images by using descriptive alt tags and compressing file sizes . This helps search engines understand your images and reduce page load time.
  9. Use header tags: Utilize header tags (H1, H2 etc.) to structure your content and highlight important sections. This helps Search engines to understand the hierarchy and relevance of your contents.
  10. Social media integration: Integrate social media buttons to encourage visitors to share your content on social media . This can increase your website’s visibility and attract more traffic.

Technical SEO

  1. Loading speed: Page speed is an essential ranking factor.  Optimise it by compressing file sizes. Google’s PageSpeed Insights can be a great tool to identify areas for improvement.
  2. Regularly update and maintain your site: A well-maintained site improves user experience and search engine crawlability. So Continuously update your website with fresh content, fix broken links, and ensure all plugins and scripts are up to date.

Off Page

  • Build quality backlinks:  Backlinks from authoritative sources act as “votes of confidence” for search engines, depicting the credibility of your content.

SEO is a continuous process, and it takes time to see results. Monitor the website’s performance using analytics tools and make adjustments based on data analytics.