In 2024, Instagram head Adam Mosseri said he was not keen on pushing long-form video. His worry was simple: longer videos could pull the app away from its main purpose, which is connecting friends. In
Read MoreEvery few months Meta announces something new, and every few months business owners ask us the same thing: “Do I actually need this?” This time the news came from Meta’s Brand Building Summit on October
Read MoreYou open your monthly report and the traffic line is sloping down. Rankings haven’t moved much. Nobody has changed the website. Yet the number you’ve been told to care about keeps shrinking, and someone in
Read MoreThink back to the last thing you bought because someone online recommended it. It probably wasn’t a banner ad that did the convincing. It was a person you follow, mentioning almost casually that a product
Read MoreThink about the last product you bought after seeing it online. You probably didn’t search for it first. Instead, a short video caught your eye while you were scrolling, and a few taps later you
Read MoreA few weeks ago, ChatGPT ads were a small labelled card under a text answer. Simple to understand, and easy to ignore if you were busy. This month the conversation moved on. OpenAI has announced
Read MoreIf your rankings have felt jumpy since September, you are not imagining it. In about six weeks, Google rolled out a spam update, refreshed several technical documents and finished a worldwide release of its AI
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