Perhaps everyone would be skeptical about one’s career after completing your school days. Many would think about Engineering, many would dream about Medicine, and some are into Commerce and some others in Arts, Literature and Law, etc.
Think about it, if you are ever confused about choosing your career, choose the one which helps you to develop your creativity and the one which gives you immense pleasure. Digital Marketing is one such course that can change you in all ways. And How?
Before searching on how digital marketing helps in changing your career one needs to know “What is Digital Marketing”?
Digital Marketing is nothing but a method of marketing any products or services of a particular company or establishment, through a set of online tools and technologies available on the internet that drives a particular buyer to purchase online.
There are various digital marketing services which are changing today’s market:
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
Google Search Console
Why Digital Marketing and how it can be one of the career prospects?
Let’s just think of an instance, say about 20-30 years ago. During those days, the Internet was not so famous or was not available for many.
Only one out of ten would be using the internet due to the cost of installation or frequent network problems. And for advertising any product one needs to use offline methods like Radio Marketing, TV ads, newspaper ads or ads in magazines, etc, which are more expensive and time-consuming too.
Those days are gone. The Internet is available at your fingertips. Just with one click, you can get the content and product details or service information of any company or business organization.
Nowadays, usage of the internet is not just restricted to a computer system alone, but mobiles, tabs, pads, and so-on. So the concept of digital marketing has also changed with the diverse use of the internet.
Pros of Digital Marketing when compared to offline marketing methods :
It has got a wider reach.
They help in assessing the target customers.
Facilitates any business to grow in no time.
Less expensive and less time-consuming.
Transparent data can be produced.
No installation no maintenance cost is required.
Digital Marketing Career
Nowadays, everything has gone online. People choose online news clippings, online magazines and online news channels from Youtube, Magzter, BBC online, etc. Even for the purchase of consumer durables, groceries, luxuries, people rely on online companies like Amazon, Flipkart, Alibaba, Spenlo, etc.
Many MNC companies or even small companies started recruiting both freshers as well as experienced to work as digital marketers for promoting their products and services.
Advantages of completing Digital Marketing Course:
Every company now requires digital marketers.
As of now in India, there is less competition in the field of digital marketing.
In the coming future, there would be innumerable job opportunities for the one who has completed a digital marketing training course.
It is one of the highest-paid jobs in the world. The starting salary package given to a fresher is nowhere between 3 lakhs – 5 lakhs. This can be changed with the knowledge and skill possessed by a digital marketer.
An experienced person can earn anywhere between 10-30 lakhs per annum.
No target or pressure on our job such as sales executive.
Great scope for career growth. It can improve the creativity of an individual and there won’t be any boundaries for the heights in their career path.
What all things are covered in the Digital Marketing Course:
Basics of Digital Marketing.
Understanding of Website and its creation, development, and hosting.
Search Engine Optimization
Social Media Optimization
Search Engine Marketing
Social Media Marketing
Google ads, Facebook ads, other social media ads.
Online Tools like Google Trends, Google Search Console and Google analytics.
Where to study digital marketing courses?
This would be a difficult job for any students who have completed their schooling, to know where to study digital marketing. There are many methods like to take up online tutorials but that too is very limited as many channels do not provide you full access to all chapters, without paying. Also, they can only provide you with very limited knowledge, rest you will have to google for getting more information.
There might be some institutes which provide you detailed syllabus but they can cost you more. Also, you won’t get any individual attention. It would be like a school classroom. There are some institutes which may attract you by offering placements and later you end up wasting time. Some may even fail to provide you a certificate.
Select the best institute which could satisfy all your needs. Choose this area wisely, after researching a lot. If you wish you may join the Techbound digital marketing certificate course, which is regarded as the best digital marketing training institute. Upon joining the course, you are guaranteed to work with live projects. After completion of the course, you will be provided with placement assistance.