Social Media Marketing- An Exemplary Way To Boost Your Traffic
You’ve heard of Social Media! Do you know Social Media Marketing is one of the impeccable ways of promoting your business/products?
Social Media are generally used to share information and to gather a community to build social networks. But the truth is, it’s actually more than that! Have you ever heard of algorithms? Hey, not the one you studied in your high school mathematics! There are certain algorithms in Social media and these algorithms keep on updating! Social media hierarchize which content an user needs to see first, depending on the likeliness of the user. Before the algorithms came into the act, the posts were shown on the feed in reverse chronological order. The newer posts came up first following the older posts.
So, as you might be thinking, what’s wrong with this? Algorithms are better! But we haven’t known discussed its flip side! More or less it’s a good thing for a user, but as a content creator, product, or service seller, it affects adversely!
There are a lot of occurrences where social media hide content! Even in the case of Youtube, if you regularly watch a particular content, you could see that content for a long time even after you don’t want to see and that too hides other content! Algorithms are regularly being updated too, to narrow the bugs and loopholes. The content creators and marketers need to be constantly adapting and evolving with the Algorithms to stay updated!
Although algorithms are a severe threat to organic content and paid content, organic content is the one that is majorly affected! That’s where Social Media Marketing comes to play. Listed below are the top 12 reasons why choosing Social Media Marketing is beneficial!
Listed Below Are The 12 Benefits Of Social Media Marketing
Social Media Marketing Gives More Space To Connect With Customers
Have you heard of One Plus? One of the leading Electronics and Mobile manufacturing companies! When One-Plus got launched, it was a huge revolution in the global mobile market. Flagship performance for such an affordable price is still a wonder. That was the first thing one-plus got a global reach. The second thing is the way they listened to their customers! For each generation of phones released, they carefully listened to the customer demands and feedback and started implementing it to their next generation of phones. Even they had a ‘T’ series phone for each generation to make better phones after listening to their customer feedback and reviews! That’s how an unknown Chinese Brand created a huge global revolution in the smartphone market!
Listening to customer feedback is how you can evolve and be better. Social Medias like Twitter, Facebook, and Instagram offers an excellent platform for directly connecting with your audience. Twitter could be used to tweet the feedback and re-tweet others’ feedback. Facebook and Instagram could be used to post reviews. Youtube could be used to upload video reviews. Constructive criticisms are always accepted in social media, which would help the brand improvise its products and services!
Increase your Inbound Traffic with Social Media Marketing
Social Media opens you to a whole new world of Inbound Traffic for your website. Although Social Media Marketing doesn’t have a direct link with Inbound traffic, there is a fine line between them.
Your website is where the fine line lies, the website is where you want to lead your direct traffic and your website is always connected to social media! So, as you build a strong strategy for your social media, the more traffic you can direct to your website.
Improve Your Brand Loyalty
Social Media Marketing plays a huge role in improving your Brand Loyalty! For every business that has been established has a Loyal Customer Base, sometimes it affects adversely! If a business/company put forward a good product/service, the loyal customer base would support it. At the same time, if the company/business put forward an average/below-average product, the majority of the loyal customer base support it too!
You’ve heard of the billion-dollar company Apple! Apple is the only company in the world with a humongous amount of loyal customer base. They always favor the company, in every product they release. This year they released a new phone named iPhone Standard Edition 3, the successor of the Standard Edition 2. The Standard Edition 2 itself is an outdated phone with a long-in-the-tooth design and a below-par battery. Apple took the same design and boosted the battery a little more with a price difference of 10k compared to the older version. And the so-called ‘Loyal Customer Base still supported it’! Being a Loyal Customer is good, but criticism is the only way to improve the product/service. Be the one who says the positive when it’s good and criticizes it when needed.
So having a good Loyal Customer Base is important for the sustainability of your business and that can be achieved through Social Media Marketing.
Your Business Will Have A Higher Conversion Rate
Social Media Marketing is one of the common mediums to drive traffic to your website! As you keep your social media more appealing to the customers by adding creative content, images, and videos, more traffic will be driven to your website.
So as the traffic to your website increases, your Conversion Rate also increases!
Social Media Marketing Increases Your Brand Authority
Have you ever seen the social media of Apple?, Twitter, Facebook, and Instagram. If Apple is launching a product, they would only put forward only one post related to it on Social media, unlike other Smartphone brands that would spam the whole internet! Apple knows, that if they only put forward a single social media post itself, there is a Customer Base outside who would purchase their phone. They have set their standards very high! That’s why they are the leading consumer electronics manufacturers and distributors in the world!
Social Media Marketing Strategy has a huge influence on the Brand Authority!
A Thrifty Way Of Reaching The Customers
Most Marketing Strategies are not freebies at the beginning except for Social Media Marketing. Most Social media are totally free to sign up and for engaging. If you want a paid promotion too, it’s comparatively in-expensive compared to the other Marketing Campaigns.
Investing a limited amount of time and money would boost your traffic on an undeniable scale.
Greater Brand Awareness For Your Business
If your business/company is launching a new product or if you are a new business in town, and you want to boost your product/business to the maximum number of people to create brand/product awareness, there is no better way than Social Media Marketing!
Facebook, Instagram, and Youtube are the most used social media platforms and you could boost your products to the maximum amount of people through Facebook Marketing, Youtube Advertising, and Instagram Marketing.
Get A Proper Insight Into Your Activities
Social Media Marketing gives you proper analytics of our business activities happening on Social media. Youtube platforms, themselves have an analytics tab to analyze the number of videos and shorts. It gives you a clear idea of videos and shorts that reached people at what age, what location, and also their interests.
Facebook also has an analytics tool and it is named Pixel
Build Communities Using Social Media Marketing
With the building of a Loyal Customer Base, Social Media Marketing helps you build a community! Building a Community is as important as building a Loyal Customer Base. One Plus Co-founder Carl Pei started a new company called NOTHING two years ago. Carl Pei is considered one of the best Tech Enthusiasts in the World. Their first product was a TWS headset. This year they released a phone named Nothing Phone 1. Before releasing it to the outer world, Carl Pei gathered the Nothing Tech Community to test their Phones and to suggest their opinions about the phone.
Social Media Marketing strengthens your community and your business too!
Social Media Marketing Opens A Way For Social Shopping
Although Social Media Marketing drives your traffic to the website, from the customer’s perspective it’s a non-seamless experience to switch between Social Media and the Website.
Thus introduced Social Shopping, Social Shopping converts Social Media into a Social Store Front to purchase your Products and Services, easing the experience of the user.
The above-mentioned positives clearly state that Social Media Marketing can boost your business to an extent. There are several more benefits of Social Media Marketing to explore, and if you need to implement it in your business, you need a thorough Social Media Marketing Strategy, which can be guided by Techbound SEO Company and Digital Marketing Agency.