Smart campaigns are an advertising solution designed to help small businesses promote their products and services online. Smart campaigns let advertisers choose their business goals and where they want to advertise. Google then uses machine learning to deliver results tailored to those goals. These campaigns use smart technology to monitor and improve the performance of your ads continuously, so you can spend more time on other business tasks.

Our SEM services in India help in making sure the SEM practices are highly measurable. If the objective is to  generate awareness, we can track “impressions” and “clicks” on organic and paid search engine listings. If the objective is  is to measure brand preference or performance of text ad creative, you can measure “click-through” and “conversion” rates.

We are a professional agency providing SEM services in India for the past 10 years. We focus on generating ROI for all our clients by developing strategies that can counter any problem along the way.

This process is not a one-time thing and we need to constantly monitor to make necessary adjustments and changes required. It is always recommended to spend at least 30 minutes per week reviewing the ad results and making the changes needed.

The difference between SEO and SEM is that SEO focuses on getting traffic from organic search, whereas SEM focuses on getting traffic from organic and paid search.