We began working with Technogym, a world leader in the wellness industry, in 2019. When TechBound took over the Google Ads Accounts there were two main objectives:
- Driving as many leads as possible without increasing cost-per-lead.
- Expanding aggressively into 10 new international markets, mostly non-English speaking.
New account structure: We restructured all accounts to have a logical campaign framework.
Implementation of best practices: Dozens of best practices were applied across all accounts. These included fixing keyword conflicts, removing duplicate and irrelevant keywords, applying negative keywords, split testing ad copy, optimising bids to prevent budget limitations, and maximising characters in ads.
Internationalisation: We hired native speakers from the territories Technogym was entering. We fully trained them in our paid search methodology, creating local ads by considering cultural and online behavioural differences. The entire TechBound team was made available for translation, making recommendations to Technogym for improving its website to boost conversion rates.
Testing: Dozens of landing page experiments were conducted to determine which were more effective. Ad copy tests were set up across all ad groups to determine which led to the highest click-through rates.
Lead forms: These landing pages were created for Technogym’s most popular products specifically to drive leads; so were tested against the normal product pages to determine the winning ones. New lead forms were continually created and tested against old ones to maximise conversion rate.
Complete product coverage: We began creating ads for each product and targeted them to audiences using keywords that would maximise relevant traffic.
Remarketing: TechBound implemented a unique remarketing strategy that ignored past purchasers, as Technogym’s products are built to last a lifetime. Data showed repeat purchases were low, so we specifically targeted product viewers and basket abandoners.
The impact for Technogym was immediate. It saw 163% growth in leads in the first three months at a 53% lower CPL. In addition, revenue grew 347% and bounce rate decreased 19% during the same period.
A 1.5% rise in conversion rate was boosted by implementing the winning landing pages from our experiments. For example, the conversion rate increased from 3% to 12% for MYRUN, Technogym’s most popular treadmill, using different versions of lead forms.
By mid-2020, paid search represented 33% of all traffic driven to the Technogym site. These outstanding results stemmed from a strategy rewarding long term investment and a thoughtful, personalised adaption of a traditionally revenue-focused methodology for the client.
This unconventional campaign saw Technogym extend its brand image internationally, following its micro-conversions strategy. But importantly it also saw the company grow by more than 46% YoY in terms of sales – an incredible result. The success came from the combination of collaboration, tests, and an environment which encouraged creativity. But more importantly for TechBound and Technogym, it acted as a foundation for further growth in the future.
Our Clients Feedback
TechBound stays ahead of the curve with digital marketing trends.
I have done Digital Marketing Course with Techbound and I must say I'm really satisfied with the top notch service they provide.I am really impressed by their expertise.
If you are an aspiring digital marketer, If you are aiming to deep dive into the world of DM, learn updated methods in DM, then Techbound is your destination
I had a great experience in TECHBOUND as a digital marketing trainee. I guarantee that this training will be a kick start to your career in digital marketing field.
Expert & Highly Dedicated Digital Marketing Team , They used Advanced Digital Marketing Strategies. Their Service is very transparent. Yes, TechBound is the Trusted & Result Driven DM Agency in Kerala.
TechBound is one of the best digital marketing agency as well as a digital marketing training center in Trivandrum, Kerala. They have a good faculty, positive atmosphere for productive learning.
Techbound is the best place to learn and get internship program in digital marketing. The live project experience in online marketing helped me to build marketing strategies and effective ways to execute the plannings.
Now I am very happy you helped me alot. I strongly recommend TechBound to all business owners. I appretiate your team work and dedication Thank you so much.
Exceptional and impressive!!!
Highly recommending to any business who is interested to increase their online presence. We are appreciative of the level of service we receive at very reasonable rates.
Very Excellent Team for Digital Marketing. My website is developed by techbound now they are doing my digital marketing services I am very Happy. Thank you team techbound.
I have been receiving digital marketing services for my business from Techbound and to my surprise my business began to yield me a greater ROI within a few months of partnership with Techbound.