Phew! Just another year passed. Isn’t it? We are now in 2020. And looking back to the last year, i.e. in 2019, just make a quick assessment of your work. Review and analyze whether your digital marketing strategies for the last year worked out well or not. If not, try to find out the drawbacks.
As time is moving very fast, the market trends keep on changing every now and then. And some of them depend on technology also or are technology-driven. There are certain things that you might have forgotten to add to your strategy. Maybe you can improve in upcoming year. Following are some of the digital marketing strategies that you can focus on, for bringing the best possible outcome:
A.I. Driven Factor
In the year 2020, we will see a rise in the usage of robots and Artificial Intelligence by big and small corporations. A. I. is definitely a game-changer in the field of marketing. For example; It has been used in the banking sector which helps the banks to transform the customer’s experience into a delightful experience through implementing 24/7 customer interactions.
It is not just limited to retail banking services alone. According to Business Insider, the combined possible cost savings for the banking industry through A.I usage come anywhere around $447 billion by the end of 2023 and that of front and the middle office would account for $416 billion of that total.
In the field of marketing, A.I. helps a lot:
A deeper understanding of consumer behavior.
Engage in full-time conversation with customers which helps in building their trust and loyalty.
Provide detailed consumer data, their profiles which further helps in setting your target audience.
Deeper insights and Analysis of your Digital Campaigns.
Of course, you should not replace A.I. with human marketing but the addition of A.I. will ease all the marketing efforts.
Voice-based technology like voice searches is based on Artificial Intelligence (A.I.). Users preferring voice searches for years has got a drastic rise instead of typed searches. This trend will keep on continuing for the upcoming years also.
There are several opportunities to improve your marketing and advertising campaign through various voice assistants such as Alexa, Siri and Google assistants, etc. Voice search shows will continue to influence the brands to create content and market themselves online.
In case your brand is not ready for voiced optimization or voice-based advertisements, it is most important for you to do voice optimization of your content.
Content is the life source of any brand. Without proper content, any business won’t be able to popularize its brand or penetrate the cut-throat competitive market.
Any business regardless of its size, be it large, medium or small needs good content in order to reach its target audience. Even a small business can lead the competition with large multinational corporations if the former has got relevant content and much pleasing to the users or customers.
Informational blogs, brief articles, interesting storytelling are some of the relevant ways to capture content marketing. Educate the users and customers using these contents and see the results. If you are not good at creating relevant content for your website, please don’t hesitate to take help from the experts of our Digital Marketing Company.
Featured Snippet On SERPs
Google’s Algorithm has given significant importance to the featured snippets. Position Zero is a feature that Google has implemented for several years. This facility provides information to users on the top of the SERPs on Google. This information is provided in the form of a featured snippet that gives a summary of the best result for a user. Position zero is a helpful feature for both SEO and visitors. Featured snippets improve your CTRs and helps in reduction of the bounce rates.
The most important lesson to be learned in the field of marketing is to treat your customers. For many businesses, customers are treated as god or kings, etc.
Sometimes, a brand with good content and proper marketing strategy won’t be able to attract customers who trust their old brand. Building their trust and loyalty is the utmost importance. If customers get a good experience from your brand then there needs nothing to be worried. They will keep on looking for your brand.
Customers not only depend on your content or feedback on old users.In today’s world, they explore everything out themselves. Providing up-to-date technology, user-friendly websites, easy mobile experiences, brand value and its public image, designs and the most important customer’s experience speaks about your marketing efforts.
Contents provided by users can prove to be an effectual source in generating leads and market penetration. By allowing the users or visitors to create content for your brand, you are not only facilitating them to share their knowledge through the guest blogs or article submission but also helping yourself to generate more leads. The articles or blogs shared by these guests or visitors bring a lot of organic traffic for your website. More than the brand people trust the words of other peoples. So, never miss this opportunity which can boom your outcome.
In fact, engaging in real-time research and exploring the original data are one of the marketing strategies.
It helps in identifying potential opportunities and detect threats associated with it.
From the above, it helps in minimizing the risks of investment.
Facilitate the study of the strengths and weaknesses of the main competitors and helps in strategic planning.
It helps to stay ahead of the competition.
Forecasts in growth and assists in the projection of revenue.
It helps to analyze the need to give importance to customers.
Just like building good customer relations, it is important for any business to have friendly relations with its employees. If the employee’s attitude is bad or they are not happy at the work, customers/ users will stop choosing your brand and due to this, it prevents individuals from doing business with you. So, always engage with your employees, study their problems and make them believe that you are with them at the time of crisis.
Ensuring that every employee is aligned with your brand mission and values is one of the marketing strategies that you should focus on in the year 2020. Your employees are the front doors of your brand. So, it is important to bring good interactions between your employees and your customers. If you do not succeed in educating your employees or if you are having a bad relationship with your employees, then it can have an adverse effect on your brand image.
Like giving importance to voice-based technology or voice search optimization, it is relevant not to forget the visualization of the contents. Contents mostly in the visual form help to drive more web traffic to your brand and website.
It is usual that a set of users prefer images over text. If a user gets image results on search pages it increases more visibility and it is a lot easier to remember when compared to plain text.
Images that inspire or educate a target audience through info-graphics, and special brand designs that promote written, audio, or video content. Social media websites like Facebook, Pinterest and Instagram are some of the platforms where you can visually promote your brands or contents.
Video-based content never gets old or obsolete. In fact, it is one of the important digital marketing strategies. For the year 2020, Video Contents play a crucial role. Video marketing helps in building strong bondage with your customers.
Some video advertisements may provoke a set of buyers to go ahead with your brand or result in the purchase of your products and services. One of the media platforms where you can market your video content is Youtube. It helps in reaching a wide range of audiences. Apart from Youtube, you can also advertise your videos on Netflix, Amazon Prime, etc. Just like Text SEO, Video Optimization also helps to rank in SERPs.
Just like youtube as an option for video marketing, there are certainly other social media platforms that help in live streaming. Facebook Live, Insta Live, etc helps in reaching more and more audiences across the globe.
Since it’s free, it continues to dominate as one of the important strategies in the field of digital marketing. It only takes a limited time for production, reaches the target audience, and it also leads to active user engagement.
Educational contents, tutorials, customer’s feedback and experiences on a particular brand, etc are some of the live stream videos that you can show to the world to drive more traffic to your brand or content.
In the year 2020 or in upcoming years you should give equal weightage to Podcasting as one of your digital marketing plans. It is obviously a great addition to your marketing strategy. Following are the relevant points to consider hosting or joining a podcast:
Podcasting is one type of content marketing strategy apart from blogging or article submission.
Podcasting is less expensive and has fewer barriers to join.
When the audience finds it very interesting or engaging, your ads in podcasts can be more effective.
There has been a drastic rise in the number of listeners to the podcast each month and thereby have got greater reach like video streaming.
It leads to active engagement.
Social Media Marketing
If you think social media marketing or social media optimization only involves getting likes or shares on the picture or video you have uploaded, then you are wrong.
Just like SEO and SEM, SMO and SMM strategies also play a crucial part in 2020. Many social media platforms like Facebook, Whatsapp, Instagram, Twitter, etc help you in reaching a wider audience. According to one study, there are about 2.5 billion Facebook users post-2019. Facebook ads manager is one platform where you can promote your products or services which has got a wider reach. Unlike Google ads, Facebook ads allow you to set your target audiences like doctors, engineers, chartered accountants, lawyers, architects, etc. And the messengers such as Facebook messengers, Whatsapp, etc is not alone for individual chatting. It can also be used for communicating with your people, getting their feedback and building loyalty and earning their trust. If you are not able to understand the importance of social media, then you are giving a good opportunity to your competitor to lead over you.
Search Engine Optimization (SEO)
We all know that SEO trends change from time to time. So is in 2020. Gone are those days where SEO companies or SEO experts used to simply tune the keyword with the title and meta description to drive web traffic. But this is not sufficient according to various google algorithms. Google now evaluates your brand and content based on various parameters through the expertise, authoritativeness and trustworthiness (E-A-T). The Domain Authority of a website also depends on these E-A-T parameters.
If your brand is not competent or you are not an expert content writer then an expert hire one to write your content. Google always looks for rich and valuable content, so it is better to hire one expert SEO. Otherwise, you are on the verge of losing your sales and revenue.
In 2019, Prioritizing and frequent optimizing of Google-My-Business listing was one of the most effective and relevant marketing strategies. This is a free tool that allows any brand or business to manage their online presence in Google SERPs. It also helps a user to locate your business through google maps. This trend continues to be the same in 2020 also.
Google-My-Business listing not only for prioritizes the local SEO, but also helps you in improving the user searches for your brand. As of now many business companies have used this facility for various digital marketing campaigns in order to create and increase brand awareness. If you ignore to update regularly as per google guidelines, then you may miss out some of the important leads for your business.
Email Marketing Strategy
As of 2019, around 4.5 billion people have internet access worldwide and approximately 4 billion users got email access. 2019 has seen many MNCs and big brands using email marketing and automated email marketing campaigns in order to support their marketing strategies and have succeeded in getting good results. These automated mails are activated only through the actions of subscribers or other conditions like time or a date. So that whenever a subscriber wants or needs it only the relevant content gets delivered.
For example, BuzzFeed has become a significant player in the digital world, by becoming one of the most visited sites. BuzzFeed has a thriving email marketing program that leverages automation. BuzzFeed has developed over 20 email newsletters that are catered to subscribers’ specific interests, such as Health and Beauty, Pets and Animals, etc.
Email is one of the important ways to gain web traffic. Email subscribers are super engaged too. Visitors from email can spend some time longer on your website than those from other channels. You can use certain email marketing tools such as Zoho, Mailchimp, etc for publishing email ads.
Push notifications are the small messages that can reach out to a wider audience anywhere and at any time. It is one of the significant online marketing strategies that facilitates sellers of a brand to reach out to the targeted audience via browser notifications or mobile notifications.
Push notifications can be part of a well-developed inbound mobile marketing strategy also. According to some leading mobile marketing companies, Android sees open rates twice as high as those on iOS. A mobile app sends pop-up messages to its users just like the browser and can be used to send news, offers, and sales alerts, events, etc. But in order to get these mobile notifications, the user should install your app. Onesignal, pushbots, google firebase, push notifications for wordpress, etc. are some of the push notification tools which you can use effectively for succeeding in your marketing strategy.
Benefits of push technology:
Cheapest media to communicate with the users
Wider coverage in limited time
Provides valuable stats regarding open rate and CTR to improve your strategies
The above mentioned points are given in brief and short. In Fact, every year you should be updated with the right amount of knowledge and; Plan and research your marketing strategy accordingly to compete with the competitors in order to thrive or penetrate cut-throat competition in the market. If you are interested in knowing more on how to plan appropriate online marketing strategies for your brand please contact our Digital Marketing Agency and SEO Company.