There has been an immense growth in the number of Internet users for the past few years and this trend will continue as long as humans exist. According to a market study conducted by the DAN-e4m Digital Advertising Report, the growth projections for the digital advertising agency or business are expected to grow by 27 % in order to reach ₹ 17,377 crore by the end of 2020. And further, the ad spending on digital media is expected to cross ₹ 50,000 crore mark by the end of 2025.
Since the users get cheap and inexpensive internet data, they can browse the Internet from anywhere (home, office, schools, railway stations, public parks, airports, etc.) through their computers, mobiles or tablet computers, etc. And due to these facilities, there are more players in digital marketing as the chance of generating leads is higher online.
How to help a Digital Marketing Agency for Educational Institution?
Just by going through the above report, you have understood the importance of digital marketing in promoting your business or brand online. You might be running an Educational Institution. Although, this blog is specially designed for those running Educational Institutions you can find similar digital marketing strategies for all other businesses also. It is applicable to other Coaching Institutes, Professional Colleges, Schools including Engineering Colleges, MBA Colleges, LLB coaching, CAT & MAT training, PSC, SSC, UPSC Training, Bank Exams for both levels, etc.
Please dedicate some time to read this blog in order to understand more pieces of information on how to improve your Educational Institutes. Also if possible please go through the links which I have attached along with this blog.
Perhaps you yourself know how difficult it is to strive in this market as the number of competitors is rising each and every day, every month or after a particular period of time. With this increase in competition, digital marketing is the only solution to drive more customers into your coaching business.
In this Digital Era, all the aspiring students would first browse the internet to find the best coaching center for educational institutions and select only a few results that appear in the first page of SERPs. In order to bring your brand/ website on the top list of SERPs, only a experienced & reputed Digital Marketing Agency can help you.
Some of the merits of Digital Marketing for your Educational Institution
- Helps in boosting popularity
- Brand Awareness of Your Business/ Institutions
- Wider Visibility across the globe
- Helps in attracting more students if you have all the above features
Below are some of the points which give you a few tips to improve your coaching business online:
Set a business goal
The first and foremost important this for any business owner is to set a goal and define the scope of their business. Of course, there needs no explanation for setting a business object, as for any owner the target is to bring more and more customers for boosting their business. For Educational Institutions the primary goals are to bring out the best possible marketing strategies, create few coaching programs, host webinars and get more leads and references from the existing students. You need to be precise and confident in creating business objectives as it helps you know “what are areas should we give more importance and by how”.’
For any business, the brand plays an important role in promoting or driving traffic. The same thing applies to coaching centers or training institutions. If you are able to boost the brand of your institution and make it highly reputed and popular among the students who have been searching for best Engineering Colleges in Google, then you are on the right path of business.
Target your audience
This is one of the most important things you should do in order to boost your business. For this, you might need extra time to spend on identifying your target audience that will help you in maximizing the business revenue.
If you are running a College/School/Coaching Centre, then obviously you should target the students looking for high marks and rank top. Let your targeted audience know that
- You are unique and different from your competitors.
- You will be able to guide them which is not just limited to exams alone. Make them comfortable and make them feel secure that you are the best choice for them.
- The knowledge that we get from textbooks alone is not sufficient. We need to explore more and more. Learning is a never-ending process.
- Assure them that you provide quality education.
Web design and proper maintenance
One of the main purposes of any business is to have proper content and a creative website that can attract more traffic. Through proper optimization of Search Engine, you can improve your rank on SERPs. And if you have an attractive website, then you can get more traffic. It is very important for coaching institutes to have a creative website and do proper SEO services regularly.
Keyword research and proper digital marketing strategy
It is the duty of every SEO manager to do proper research on the words that a user may happen to search on search engines while looking out for something on websites. These words are known as Keywords. If you are able to understand the user trends then you are doing proper internet marketing strategy. This will further help in bringing more audiences to your business.
Drive more web traffic
Digital marketing services such as SEO services help your coaching business to reach as many students as you can. People will select only organic results that show in search pages. So, if your website is getting frequent and consistent traffic and the bounce rate is lower, then you can improve your rank and your website will be shown in the top 3 results. Thereby you can get more traffic to your website which will be also helpful in building a brand.
Blogging/ Content Writing
If a student who wishes to study at your institute happened to see the contentless website of your brand, then you are on the verge of losing a prospect. Without proper content, you can also lose the google ranking or search ranking. Blogging is one form where you can add content for your website. Google always approves websites with rich and valuable content. If you are not able to create content or write an attractive blog then it is better to search for the best digital marketing company in your locality and let them do their job in order to help you in boosting your business.
Social Media Marketing
There has been a vast increase in the number of social media users. Facebook, Instagram, Twitter, Whatsapp, Pinterest, etc are some of the examples where you can promote your Educational Institute. Social Media Marketing does not alone means sharing pictures and getting likes. It should be done with patience. Like targeting the customers for your website, you have to do proper research and target your customers through social media. Through a proper social media marketing strategy, you can build loyalty and good customer relationship online. You may choose a social media marketing agency for this if you lack the skill to promote your business in social media.
Video Marketing Strategy
We all know that visual content speaks more than written content. That’s why video advertisements play a major role in digital marketing. It has been said that more than 80% of businesses have had success when they switched on to video marketing or started promoting business online. For Educational Institution there are a number of ways to market your business using video marketing strategy. This is in fact cheaper than advertising on TVs and has got the potential to reach worldwide. Video marketing will also help in improving the target audience thereby improving the brand value. A number of apps help you to record videos, even by using your phone. You can also create animated explanations and use them as your content. Or even some of the social media sites help you such as going live on Facebook, Insta Live, Even Youtube Recording, and Uploading. After Facebook, most of the traffic goes to Youtube. So if you have a proper internet and a good quality camera then don’t waste this opportunity.