Top 21 digital marketing interview questions and answers for freshers
1. Define the term Digital marketing?
Digital marketing is the process of marketing your business and engaging with your target customers through the internet.
2. Can you name a few digital marketing mediums?
Search Engine Optimization (SEO), Social Media Optimization (SMO), E-mail Marketing, Pay-per-click advertising (PPC), Affiliate Marketing, Content Marketing, Online Reputation Management etc
3. How would you choose an appropriate digital marketing medium for your business?
Digital marketing medium is chosen based on the business type, targeted customers, expected reach etc. For instance, for a boutique business, SMO and PPC campaigns work better as we can specifically target customers based on the age, gender etc
4. How is digital marketing classified?
Digital marketing is classified into two namely Inbound marketing and Outbound marketing
Outbound marketing is similar to traditional advertising methods which involve advertising through email, print advertising, telemarketing etc
Inbound marketing is a new concept which refers to the marketing strategies taken to create brand awareness and attract customers by creating blog posts, social posts, infographics etc
5. Do you think digital advertising is preferred over traditional advertising and why?
Yes, in the present world, the usage of web invariably of all ages has a tremendous increase and that’s the reason for choosing digital advertising over traditional advertising. Apart from this, digital advertising enables you to target the right customers, measure performance etc
6. What do you know about SEO?
Search Engine Optimization (SEO) is one of the digital marketing technique where you increase the traffic of your website through ranking in the top in organic search results.
7. Do you think keyword plays an important role in SEO?
Yes, keywords play an important role in SEO. Keywords refer to a phrase a user uses as a search query in search engines. To increase the ranking of a website in search engine, it is important to optimize the website with the right keyword and the keyword we choose for targeting should be relevant to the business.
8. How is SEO classified?
SEO is classified into two type on the basis of optimization techniques as On-page optimization and Off-page optimization.
On-page, optimization refers to the techniques implemented on the business website to boost ranking.
Off-page, optimization refers to the techniques implemented outside the website to boost ranking, brand awareness etc..
9. Mention the key areas of your website to implement keyword optimization?
To improve the ranking, it is essential to place the keywords in the following areas
- Website URL
- Meta title
- Meta description
- Image alt tag
- Website Content
10. What are Backlinks? How are they classified?
Backlinks are the links pointing to your website. The links pointing from the web pages of your website is termed as an internal backlink. The link pointing to your website from the external website is termed to be an external backlink.
11. What is Google Penalty and how to avoid it?
On receiving a penalty from Google, your site will no longer appear in the search results for the keywords you target. In order to escape from the penalty, we have to follow white hat SEO practices by avoiding duplicate content, building spammy links, paid links, using hidden text, sneaky redirects etc
12. What is the need of a competitor analysis?
Competitor analysis is important to acquire an idea on how do your competitors mark their presence on the web and the strategies they follow. You can also analyse the keywords they use, from where they do generate backlinks, social media activities etc. Making a competitor analysis enables you to get an idea of what works and what do not.
13. What do you know about PPC Advertising?
PPC advertising is a form of online advertising to direct traffic to the website. The advertisers have to pay for the ad each time when the users click the ad.
14. How social media marketing benefits your business?
It is important to mark the online presence of a business in all the possible social media as it increases the brand awareness, engagement, drive conversions etc
15. Define the term ROI?
Return On Investment (ROI) is the profit measure of a business on each investment.
16. What is the need for a responsive website?
A website that loads fast and compatible with multiple devices and browsers is known as a responsive website. It is important to design a responsive website to make users stick on your website. An unresponsive website makes users navigate to another website.
17. Name few digital marketing tools you are aware of?
- Google analytics
- Google search console
- Google keyword planner
- XML sitemap generator
Personalised Digital Marketing Interview Questions For the personalized interview questions make sure you give an honest reply.
18. Why did you choose digital marketing as your career?
You can answer like what made you attract to digital marketing, career benefits etc. The answer should portray the passion and enthusiasm you have towards digital marketing.
19. Do you think digital marketing will soon put an end to traditional marketing?
This is a most common question in interviews and it is always safe to give a neutral reply as mentioned below for this question “Even though digital marketing has an enormous advantage over traditional advertising, both can be complemented to each other. For achieving an optimum ROI, it is necessary to integrate both the marketing techniques.”
20. How do you rate yourself for the digital marketing skills you possess?
For this question, make sure that you reveal your knowledge honestly. You can answer like you are confident in the following areas and mention a few areas. Then you can tell you need to gain a better idea in a few of the areas and mention them. Tell them that if you are willing to learn and by getting trained you could perform well in those areas too.
21. Why should we hire you?
This is yet another a common question in the interview. You can explain to them the positive skill and attitude you possess. You can also tell them how eager you are to start a career in digital marketing and how their business benefits in hiring you.
Hope, you have got an idea on few of the common digital marketing questions. If you find difficulty in answering any other questions, feel free to contact us or leave a comment below. We are a leading digital marketing institute in Trivandrum, offering a full coverage real-time digital marketing course and assists you to get placed in a reputed company with excellent placement training. If you are a professional seeking a training in digital marketing, you are in the right place. Feel free to contact us right now.Share on Facebook Share on Twitter Share on Pinterest