Effective Digital Marketing Tips for Educational Institutions.

There has been an immense growth in the number of Internet users for the past few years and this trend will continue as long as humans exist. According to a market study conducted by the DAN-e4m Digital Advertising Report, the growth projections for the digital advertising agency or business are expected to grow by 27 % in order to reach  ₹ 17,377 crore by the end of 2020. And further, the ad spending on digital media is expected to cross ₹ 50,000 crore mark by the end of 2025.

Since the users get cheap and inexpensive internet data, they can browse the Internet from anywhere (home, office, schools, railway stations, public parks, airports, etc.) through their computers, mobiles or tablet computers, etc. And due to these facilities, there are more players in digital marketing as the chance of generating leads is higher online. 

How to help a Digital Marketing Agency for Educational Institution?

Just by going through the above report, you have understood the importance of digital marketing in promoting your business or brand online. You might be running an Educational Institution. Although, this blog is specially designed for those running Educational Institutions you can find similar digital marketing strategies for all other businesses also. It is applicable to other Coaching Institutes, Professional Colleges, Schools including Engineering Colleges, MBA Colleges, LLB coaching, CAT & MAT training, PSC, SSC, UPSC Training, Bank Exams for both levels, etc.

Please dedicate some time to read this blog in order to understand more pieces of information on how to improve your Educational Institutes. Also if possible please go through the links which I have attached along with this blog.

Perhaps you yourself know how difficult it is to strive in this market as the number of competitors is rising each and every day, every month or after a particular period of time. With this increase in competition, digital marketing is the only solution to drive more customers into your coaching business. 

In this Digital Era, all the aspiring students would first browse the internet to find the best coaching center for educational institutions and select only a few results that appear in the first page of SERPs. In order to bring your brand/ website on the top list of SERPs, only a experienced & reputed Digital Marketing Agency can help you.

Some of the merits of Digital Marketing for your Educational Institution

• Helps in boosting popularity
• Brand Awareness of Your Business/ Institutions
• Wider Visibility across the globe
• Helps in attracting more students if you have all the above features 

Below are some of the points which give you a few tips to improve your coaching business online:

Set a business goal

The first and foremost important this for any business owner is to set a goal and define the scope of their business. Of course, there needs no explanation for setting a business object, as for any owner the target is to bring more and more customers for boosting their business. For Educational Institutions the primary goals are to bring out the best possible marketing strategies, create few coaching programs, host webinars and get more leads and references from the existing students. You need to be precise and confident in creating business objectives as it helps you know “what are areas should we give more importance and by how”.’

Brand Awareness

For any business, the brand plays an important role in promoting or driving traffic. The same thing applies to coaching centers or training institutions. If you are able to boost the brand of your institution and make it highly reputed and popular among the students who have been searching for best Engineering Colleges in Google, then you are on the right path of business. 

Target your audience

This is one of the most important things you should do in order to boost your business. For this, you might need extra time to spend on identifying your target audience that will help you in maximizing the business revenue.

If you are running a College/School/Coaching Centre, then obviously you should target the students looking for high marks and rank top. Let your targeted audience know that 

• You are unique and different from your competitors. 
• You will be able to guide them which is not just limited to exams alone. Make them comfortable and make them feel secure that you are the best choice for them.
•  The knowledge that we get from textbooks alone is not sufficient. We need to explore more and more. Learning is a never-ending process.
• Assure them that you provide quality education.

Web design and proper maintenance

One of the main purposes of any business is to have proper content and a creative website that can attract more traffic. Through proper optimization of Search Engine, you can improve your rank on SERPs. And if you have an attractive website, then you can get more traffic. It is very important for coaching institutes to have a creative website and do proper SEO services regularly. 

Keyword research and proper digital marketing strategy

It is the duty of every SEO manager to do proper research on the words that a user may happen to search on search engines while looking out for something on websites. These words are known as Keywords. If you are able to understand the user trends then you are doing proper internet marketing strategy. This will further help in bringing more audiences to your business. 

Drive more web traffic

Digital marketing services such as SEO services help your coaching business to reach as many students as you can. People will select only organic results that show in search pages. So, if your website is getting frequent and consistent traffic and the bounce rate is lower, then you can improve your rank and your website will be shown in the top 3 results. Thereby you can get more traffic to your website which will be also helpful in building a brand.

Blogging/ Content Writing

If a student who wishes to study at your institute happened to see the contentless website of your brand, then you are on the verge of losing a prospect. Without proper content, you can also lose the google ranking or search ranking. Blogging is one form where you can add content for your website. Google always approves websites with rich and valuable content. If you are not able to create content or write an attractive blog then it is better to search for the best digital marketing company in your locality and let them do their job in order to help you in boosting your business. 

Social Media Marketing

There has been a vast increase in the number of social media users. Facebook, Instagram, Twitter, Whatsapp, Pinterest, etc are some of the examples where you can promote your Educational Institute. Social Media Marketing does not alone means sharing pictures and getting likes. It should be done with patience. Like targeting the customers for your website, you have to do proper research and target your customers through social media. Through a proper social media marketing strategy, you can build loyalty and good customer relationship online. You may choose a social media marketing agency for this if you lack the skill to promote your business in social media.

Video Marketing Strategy

We all know that visual content speaks more than written content. That’s why video advertisements play a major role in digital marketing. It has been said that more than 80% of businesses have had success when they switched on to video marketing or started promoting business online. For Educational Institution there are a number of ways to market your business using video marketing strategy. This is in fact cheaper than advertising on TVs and has got the potential to reach worldwide. Video marketing will also help in improving the target audience thereby improving the brand value. A number of apps help you to record videos, even by using your phone. You can also create animated explanations and use them as your content. Or even some of the social media sites help you such as going live on Facebook, Insta Live, Even Youtube Recording, and Uploading. After Facebook, most of the traffic goes to Youtube. So if you have a proper internet and a good quality camera then don’t waste this opportunity. 

So from the above points, you are now crystal clear on what to do and how to derive a proper digital marketing strategy. If you want to know more about this, please don’t hesitate to contact us. We are ready to give you the best possible results as we have a past history of putting a happy face on our clients. 

How To Build An Effective Social Media Marketing Strategy

Social media marketing has turned out to be a common name for the business of all sizes. It has developed as a trend to raise a business with social media marketing services. Certainly, this pace of change is due to the rapid growth of the use of social media throughout the world. The progress of social media has opened a wider opportunity for internet marketers to build brand visibility across the web. However, building an effective social media marketing strategy for a business to relish its success is not an easy task.

Internet marketers are knocking their heads to devise the right SMO strategy for the businesses. A point that every internet marketers ought to remember is that each business is unique and it is crucial to document a strategy for each business.

Essentially, a perfect social media optimization strategy should focus on four simple steps

• Understand the audience trend
• Analyse your competitors
• Structure your goals and objectives
• Plot a route to mark your goals
• Measure your success

How to understand the audience trend?

To focus on social media marketing it is vital to recognize your audience. Understanding the audience is obligatory to collect the following information

• What type of products is the audience interested?
• Which age group of the audience is interested in products?
• From which demography does the audience come from?
• How many of your customers are returning?
• Customer’s positive and negative feedback?

If you are able to picture your audience behavior, then you can go ahead to understand the performance of your competitors in social media.

Do you know how your competitors perform?

Social media optimization requires a brief research on your competitors which not only enables you to be aware of what your competitors do, it also helps in understanding what strategy works and you could incorporate their successful tactics in your business. As a first step, make a list of around 4-5 of your competitors. Analyse the social networks which your competitors focus. Take a note of the count of their page likes or followers, posting frequency, posting time and the engagement they get for a post. A significant part is to understand their content strategy which includes the type and context of the content.

Structure your goals and objectives

Once you have understood your audience and competitors you can go about setting your business goals. It is always appreciable to set goals that are attainable. Let’s explore the few goals you can set for the social media optimization of your business

• Create Brand Awareness by posting exciting content thereby increasing the traffic, page followers and engagement

• Boost Brand Engagement by enabling your audience to share, like and comment on your posts.

• Drive Website Traffic by embedding the website links on your posts and track the clicks on your page, time spent, bounce rate, the action took etc.
• Evaluate the hashtags Performance by analysing which hashtags are associated with your brand most often used the hashtag, which hashtag made more engagement etc.

• Grow your revenue by generating quality leads and track your analytics to understand if your efforts are paying off.

Plan a route to mark your goals

Devising a perfect route aids in achieving your destination goals. Everyone is aware of the fact that the majority of people of all ages use Facebook, yet you have to focus on Facebook marketing only if you have come to a conclusion that your audience gets engaged to your brand through Facebook marketing. For instance, through initial analysis, if you have come to a conclusion that your audience is engaged most on Facebook, your social media optimization works if you focus on Facebook marketing.

Plan your route by dividing your actions into different phases. Initially, create brand awareness by posting exciting content. Then you can focus on video content which is widely getting popular with Facebook marketing. Creating visually appealing videos about your brand can attract your audience. Eventually, you can plan to conduct contests and offer giveaways to the audience to make users engaged. Make sure that you keep on interacting with your audience throughout your route.

Measure your success

For achieving a successful social media optimization you have to keep on analyzing your efforts. Making a right choice at the first step is a difficult task in SMO. Hence, tracking your activities enables you to understand what works and what doesn’t .This provides a room for improvement.

Now it’s your turn to build an effective social media marketing strategy that marks the better ROI for your business considering the actions recommended in the article. If you are looking for an effective social media marketing strategy for your business feel free to leave us a message and we will contact you.As a leading social media optimisation and social media marketing company we assure your business success.

 

The rise and opportunities of digital marketing in the future

M

arketing is the technique of promoting a business, selling products etc. which comprises advertising by performing market research. The marketing strategy depends on the trends and the customers who use it. In the golden era, advertising is done through the radio. Eventually, the strategy transformed into television and newspaper advertising. Even now, many businesses heavily depend on television and newspaper advertising. However, in the present age, with the revolution of high-frequency internet usage regardless of age, gave birth to a new notion known as Digital Marketing.

Digital marketing is the process of promoting or selling products for a business through the Internet. Digital marketing begins to evolve in the late ’90s, yet it became so popular in recent years. Certainly, the future of marketing deeply relies on digital marketing and the marketing world will be ruled by Digital marketing until the discovery of the next technology broader than the internet.

Opportunities in Digital Marketing

With the marvellous growth of the digital marketing industry, the opportunities for educated professionals has become wider. Digital marketing service seems to be slowly budding in all the companies. Most of the web development companies now provide digital marketing services. Not only the companies dealing with web use digital marketing. Popular of companies begin to hire digital marketing professionals to promote their business itself. Apart from this digital marketing also paves a way to begin a career as blogger, freelancer, affiliate marketing etc.

Corporate Opportunities

To begin a career in the digital marketing industry initially, find the best digital marketing training centre which offers career-focused digital marketing courses. An extensive range of specializations is open in the digital marketing industry to start a career from fresher to experienced professionals. Mentioned below are the few specializations

• Digital Marketing Executive
• SEO Analyst
• Digital Marketing Strategist
• Content Writer
• Web Analyst
• Social Media Specialist
• AdWords Specialist
• Digital Marketing Manager

Openings in digital marketing do not limit to the above-mentioned positions. There is more and more to explore.

Become a Freelancer

Freelancing can be done as a part-time or full-time job. Sitting at your home, you can make a substantial sum of money by offering key services in SEO, social media management, content writing etc. You can register in freelancing websites like Fiverr, Upwork, Freelancer to get opportunities at your fingertips.

Blogger

Some carry out blogging as a passion and there are few who choose to blog as a full-time career. Only countable people have succeeded in carrying out blogging as a full-time career. It is always sensible to carry out blogging as a part-time or as a hobby, yet you can earn a decent sum over time.

YouTuber

You can also become a YouTuber by starting a YouTube channel. When your YouTube channel commences growing by receiving subscribers and views, you can make money by YouTube monetization. To gain a reputation, make sure that you pay attention to the quality of content and how to build an audience.

AdSense Revenue

In the internet world, to start a blog or a website is not an enormous thing. You can start a blog or a website, then perform SEO strategies on your blog or website. On driving the significant volume of traffic you can choose for Google AdSense to make money online by placing ads on your website. When a visitor performs an action through your website Ad, Google adds money to the advertiser’s account.

Affiliate Marketing

Affiliate marketing is the process of earning a commission by promoting the products of other people’s business. This requires a lot of research in affiliate programs. For eg: You find a product on Amazon and you liked it, you can promote it to others through your website and earn a commission for each sale you make.

How to kick-start a career in Digital Marketing?

• Select the best digital marketing training center which focuses on practical classes with real-time projects
• Read digital marketing blogs and keep you updated.
• Attend digital marketing workshops, events, webinars conducted in your city to expand your network.
• Start your own blog
• Research and practise makes you perfect in digital marketing

If you have made your mind to begin your career in digital marketing and if you require a real-time practical Digital marketing training in Trivandrum, contact us for the professional guidance.

How to Increase your Social Signals and how it Impacts Search Engine Ranking?

Gone are the days where social media was a platform for messaging and acquisition. Now social media plays a major role in SEO that emphasis promoting business. Social signals refer to the engaging actions on social platforms likes, dislikes, shares, views, etc. which normally help to exhibit a particular content as most engaging or popular. One thing to remember is that you won’t gain anything just with a social activity. The result of the activity matters. From an SEO point of view, promoting your content through social media increases the exposure of your content when other people link to it from their websites or blogs. Let’s explore how social signals positively impact SEO.

Credibility

The psychological theory is that customers always trust the recommendations from friends or family rather than advertising. It’s possible to build trust through social media when they share, endorse or like a post which implies that the content mentioned in the post is trustworthy as consumers now expect to find brands, products, and services on social platforms. Hence, social signals transform as social confirmation. The more your post gets shared they add credibility to your content. 

Link Metrics

Even though there are many arguments surrounding the importance of links in SERP, links still play a major role in SEO. It is widely speculated that articles with a positive social signal yields more inbound links and citations. Increased number of social shares for a blog naturally increases the quality of a blog post which convinces the audience to view it and link to it within their own content.

How to Increase Social Signals?

For a business to rank higher in search engines pages, in addition to the SEO tactics, sophisticated social media strategy should be followed. Following the right social media strategy drives engagement resulting in the increase of social signals.

Content is the King of all strategies

Valuable, engaging or informative content dependably induces positive interaction than conspicuous or spammy promoting. Research reveals that the majority of the people share content to support, stay connected, entertainment, and self-fulfillment. Hence it is important to shape the content in such a way that it convinces the audience.

Post at the right time

Thousands of social posts are shared every day. Necessarily, it does not mean that the posts are reaching the right audience. Hence brands should identify the right time to reach their target audience. It is a bit tedious to identify the right time to post, yet there are many tools available now to schedule your post to send at the time that gets the highest engagement.

Influential Marketing

Out of thousands of social shares, a social share from an influenced personnel propel your content in social media to reach the stardom status. A share from an influencer has great value as an audience believe that they don’t share content without a cause.

Social Advertising

Digital marketers are progressively being compelled to spend money on social platforms to effectively accomplish any sort of reach. Before going into it, brands should first investigate where their audience is and invest accordingly. For accomplishing an effective social signal, you need to continue breaking down your endeavors. 

Settling on the right strategy at the initial step and following your strategy empowers you to comprehend what works and what doesn’t and gives a space to change.  Now it’s your turn to build an effective social signal that denotes the better ROI for your business considering the strategies suggested in the article. In the event that you are searching for a viable social signal strategy for your business don’t hesitate to leave us a message and we will reach you.