Digital Marketing Overview
Digital marketing is the process of promoting a business through the Internet. Understanding the fundamentals of digital marketing builds a strong knowledge base for implementing apt tactics in the future.
Digital Marketing Course Training Process
- Understanding the business and marketing strategies
- What is Digital Marketing?
- Digital Marketing Process
- Traditional Vs Digital marketing
- How digital marketing overcomes traditional marketing?
WordPress - Basics
- Understanding the terms web domain, web server and hosting
- Installation of WordPress
- Adding themes, widgets, and plugins
- How to manage posts?
- How to add pages and menu?
- Creating and managing user profile
Search Engine Optimization(SEO)
For a website to rank well in search engines, SEO plays an inevitable role. Proper SEO knowledge is mandatory for the appreciable improvement of the website’s visibility for organic search.
- Selection of Domain
- Business Listing
- Keyword research
Tuning heading, title and meta description
- Image Optimization
- Google indexing and crawling
- Robots.txt and XML Sitemap
- Directory Submission
- Blog and forum commenting
- Article submission
- Building backlinks
- Do follow and No follow links
- Other Off page techniques
Google Advertising and PPC
Advertising is an effective strategy in Digital marketing to gain quick results. We provide advanced knowledge in PPC strategies for achieving a better Return On Investment (ROI).
- Introduction to Online advertising
- Understanding organic and paid search results
- Google, Bing and Yahoo ads
- Creating Ads account
- Setting up PPC campaign
- Calculation Click-through-rates
- Setting up different types of ads
- Selection of keywords
- Expert knowledge in web analytics is required to track the behavior of targeted audience. We cover all the latest strategies and techniques which suit the current industry trends.
- Google Ads targeting, bidding, and budgeting
- Monitoring performance and conversion tracking
- Digital strategy and planning
- Google Analytics
- Google Search Console
- Interpreting data from analytics
- Tracking Paid results
- Tracking ROI
- A/B Testing
- Report generation
Social Media Marketing
Performing several actions in Social media drives referral traffic and engagement to the website. Acquiring practical knowledge in social media by understanding the latest technologies and strategies helps to implement result-oriented approaches.
- Concepts of SMO and SMM
- Facebook, Twitter, LinkedIn, Instagram, Youtube Optimization
- Adding and Sharing posts
- Facebook, Twitter, LinkedIn, Pinterest, Instagram &Youtube ads
- Tracking the progress
Email and Affiliate Marketing
Most of the companies are deploying email marketing to create a communication medium and thereby generating the leads. Our email and affiliate marketing training session segments to develop a marketing strategy for your business and career.
- Email marketing ideas and techniques
- Newsletter Campaign
- Affiliate marketing
- Campaign measurement and tracking
arketing is the technique of promoting a business, selling products etc. which comprises advertising by performing market research. The marketing strategy depends on the trends and the customers who use it. In the golden era, advertising is done through the radio. Eventually, the strategy transformed into television and newspaper advertising. Even now, many businesses heavily depend on television and newspaper advertising. However, in the present age, with the revolution of high-frequency internet usage regardless of age, gave birth to a new notion known as Digital Marketing.
Digital marketing is the process of promoting or selling products for a business through the Internet. Digital marketing begins to evolve in the late ’90s, yet it became so popular in recent years. Certainly, the future of marketing deeply relies on digital marketing and the marketing world will be ruled by Digital marketing until the discovery of the next technology broader than the internet.
Opportunities in Digital Marketing
With the marvellous growth of the digital marketing industry, the opportunities for educated professionals has become wider. Digital marketing service seems to be slowly budding in all the companies. Most of the web development companies now provide digital marketing services. Not only the companies dealing with web use digital marketing. Popular of companies begin to hire digital marketing professionals to promote their business itself. Apart from this digital marketing also paves a way to begin a career as blogger, freelancer, affiliate marketing etc.
To begin a career in the digital marketing industry initially, find the best digital marketing training centre which offers career-focused digital marketing courses. An extensive range of specializations is open in the digital marketing industry to start a career from fresher to experienced professionals. Mentioned below are the few specializations
- Digital Marketing Executive
- SEO Analyst
- Digital Marketing Strategist
- Content Writer
- Web Analyst
- Social Media Specialist
- AdWords Specialist
- Digital Marketing Manager
Openings in digital marketing do not limit to the above-mentioned positions. There is more and more to explore.
Become a Freelancer
Freelancing can be done as a part-time or full-time job. Sitting at your home, you can make a substantial sum of money by offering key services in SEO, social media management, content writing etc. You can register in freelancing websites like Fiverr, Upwork, Freelancer to get opportunities at your fingertips.
Some carry out blogging as a passion and there are few who choose to blog as a full-time career. Only countable people have succeeded in carrying out blogging as a full-time career. It is always sensible to carry out blogging as a part-time or as a hobby, yet you can earn a decent sum over time.
You can also become a YouTuber by starting a YouTube channel. When your YouTube channel commences growing by receiving subscribers and views, you can make money by YouTube monetization. To gain a reputation, make sure that you pay attention to the quality of content and how to build an audience.
In the internet world, to start a blog or a website is not an enormous thing. You can start a blog or a website, then perform SEO strategies on your blog or website. On driving the significant volume of traffic you can choose for Google AdSense to make money online by placing ads on your website. When a visitor performs an action through your website Ad, Google adds money to the advertiser’s account.
Affiliate marketing is the process of earning a commission by promoting the products of other people’s business. This requires a lot of research in affiliate programs. For eg: You find a product on Amazon and you liked it, you can promote it to others through your website and earn a commission for each sale you make.
How to kick-start a career in Digital Marketing?
- Select the best digital marketing training center which focuses on practical classes with real-time projects
- Read digital marketing blogs and keep you updated.
- Attend digital marketing workshops, events, webinars conducted in your city to expand your network.
- Start your own blog
- Research and practise makes you perfect in digital marketing
If you have made your mind to begin your career in digital marketing and if you require a real-time practical Digital marketing training in Trivandrum, contact us for the professional guidance.
Digital marketing is one of the quickest developing technology in the online period which opens a wide door for freshers and experienced people who wish to change their career prospects. This led to the flown up of numerous digital marketing institutes around the world. Be that as it may, the ideas of digital marketing are best comprehended by working on real-time projects. To get the hands-on experience in real-time projects one needs to pick a best advanced digital marketing institute
Let’s investigate how to pick the best digital marketing institute for the career prospect.
Check the online reputation of the Institute
Without a doubt, Digital marketing holds a noteworthy part in picking up a brand reputation and it’s almost certain that a good digital marketing institute keeps up the reputation of their image on the web. Check the reviews of the institute you pick and profoundly investigate the details of the course.
The reputation of our institution relies upon the experience you experience amid your course and the way your candidature is seen after the course.
Do they hold expertise teaching professionals?
Teaching staffs assume a noteworthy part when choosing a digital marketing institute as they are in charge of forming your profession. Pick an establishment which has a staff who are great in specialized digital marketing strategies and up to date technology advancements. An establishment can be appraised as a best digital marketing executive considering the staff. It is of no use if an organization exceeds expectations in the infrastructure, syllabus, covered, cost etc without a good teaching professional.
Make sure that the syllabus proposed, covers the entire digital marketing concepts, how much time is assigned to each module, course term and so forth. Ensure if the digital marketing streams which incorporate SEO, Social media marketing, Online reputation management, Email marketing, Affiliate marketing, Online advertising etc come under the syllabus.
Practical training in live projects
Pick an institute which possesses live projects. Obtaining theoretical knowledge in digital marketing does not ensure a thriving profession as digital marketing can be learned at its best by handling a large number of projects. The mantra of digital marketing is more you practice is the more you achieve.
Do they assist in getting placed?
Clearly, you join a digital marketing institute to fabricate a prospecting and thriving profession. Subsequently, it’s fundamental to pick a digital marketing institute who assist in placement and mold you to get placed in a reputed organization.
Certification, Infrastructure, and Cost
Despite the fact that infrastructure isn’t an obstruction to procure learning, a great infrastructure is fundamental for compelling and consistent learning. Each organization has a distinctive course and fee structure. Subsequently, it is important to pick an institute where your compensation is justified regardless of the ideas you learn. Ensure that the institute offers you a legitimate certification. Also ensure that the institute guides you to get an extensive range of online certifications including Google AdWords Certification, Google Analytics Certification and so on which enhances your profession.
Ideally, now you have a completely clear comprehension of how to pick the best digital marketing which is worth what you pay for. In the event that you are searching for the best digital marketing institute with every one of the characteristics specified above, you are in the correct place. We are a renowned digital marketing institute in Trivandrum offering valuable training for achieving a flourishing career.