Online Election Campaign Strategy
IF
there is one thing that is inseparable in the current political scenario it is politics and social media. With the introduction of various social media platforms such as facebook,twitter,whatsapp there has been no limits to promotions and online campaigns throughout the country.Not only in our country but the entire world has shifted from the conventional door to door election campaigns to the more resilient and versatile online election campaign.When comparing these two on a scale,the number of people who campaign through social media outweighs the other conventional methods by a huge amount.This is mainly due to the ease of conveying information to a huge amount of people in a very short time in the most convenient way.Affordable smartphones and computers have become very popular in the sense that the average age of a kid who uses tech gadgets have drastically shot down over the years.Knowledge is there for the taking in the present scenario in such a way that kids who study in primary schools are well equipped to use a basic smartphone.They even know some of the major political figures and events happening around them.Gone are those days of trivial involvement of the people in political events.Online campaigning has paved way for active involvement of majority of the people in politics.It will not be surprising if there is a culmination of in person voting.Already discussions are going on even to make voting online,the only challenge being cyber security and related adversities which continue to be a roadblock for even the developed countries of the world.
When it comes to social media platforms it has been proven time and time again that messages or tweets conveyed from pages of famous politicians have created a lasting impact on the political scenarios of various countries.Politicians nowadays have huge numbers following them on platforms such as twitter and facebook.The so called followers or fans when addressed informally are automatically running campaigns for them in an informal way.Such has been the impact of online election campaigns.There are various ways in which social media can be used for election campaigns.
1.Engaging the public via live videos
Each and every contesting party has official accounts in various platforms such as facebook,twitter,instagram ets. All these platforms are equipped with the so called feature called live telecast which enables politicians to interact and share information with his/her followers.With the introduction of COVID-19 normal election campaigns have been dusted of the surface of our planet and replaced with online election campaigns which has ensured the continuity of election campaigns.Rather than just talk at potential voters live video further encourages both meaningful and personable conversations.
2.Campaigning the right way
A fact check before each online election campaign would be the right way to show that the potential candidates for whom the campaign is being held are responsible and dedicated to the empowerment and welfare of the people.If by any chance the facts go wrongs it’s going to spread like wildfire in social media.The damage caused can be so severe that there won’t be a resurrection in the coming decade or so.This is one of the drawbacks of online election campaigns as it has infinite reach.
3.Choosing the right platform for online campaigns
Twitter and facebook are the go to places for online election campaigns as these two have the most number of active users.Since these two are the most popular media used for online campaigning nowadays,the above statement makes perfect sense.Involving in new generation media like snapchat and tiktok have also been on the rise recently.But engagement in baby platforms can deter your progress of meaningful campaigning due to its limited reach.
4.Online fundraising
Facebook is no stranger to online fundraising and advertisements.Political ads are no exception.Online fundraising has become central to every election campaign in the past few years.Requests for donations via secure links has become the new normal in securing funds.Secure links are being provided in the bio section of candidates or maybe as a pinned post in their dedicated social media pages.Social media should not be used as a place to spam donation messages.Instead it should be strategically used alongside relevant news content and other informational posts.
5.Dealing with online criticisms and trolls
With the advent of online election campaigns, trolls and criticisms are also seen in almost all the social media platforms.Trolls have even crossed the line to an extent such that social media platforms themselves have to put certain limitations in content framing.It should be noted that any sort of incitement which causes political disorder and privacy infringement must be completely avoided by all the parties and campaigners.Trolls and campaigns have become two sides of a coin in a sense that there isn’t one without the other. As a side note bear in mind that public officials are not authorised to block any people on facebook.So in case of negative comments and trolls it’s best to just scroll or avoid them.Discussions and debates are going on about the extent to which social media can be used for criticisms and trolls.In case of inappropriate comments or content it is always advisable to be civil about it and to report it to the appropriate authorities or the social media platform community members to take relevant action.
6.Asking questions or suggestions through social media
Asking questions always boosts engagement on social media.Questions can be asked through instagram and facebook via posts and stories.It shows that the person is willing to lend his ears to listen to the community.It also enables to publish more thoughtful responses from the voters side and can be used as a reference in the future.Daily engagement and visual content sharing can prove to be a bargain when it comes to online election campaigning.
Understanding what to post and when can be crucial when it comes to empowering your online election campaign since there are a lot of things going on in the world of social media.The ultimate goal of any online campaign should be to involve the voters in it and to impart them with sufficient knowledge about the party or person to whom they are going to cast their vote for with the belief that the proposed candidate would be willing to go that extra mile for the welfare of the people.
How To Build An Effective Social Media Marketing Strategy
Social media marketing has turned out to be a common name for the business of all sizes. It has developed as a trend to raise a business with social media marketing services. Certainly, this pace of change is due to the rapid growth of the use of social media throughout the world. The progress of social media has opened a wider opportunity for internet marketers to build brand visibility across the web. However, building an effective social media marketing strategy for a business to relish its success is not an easy task.
Internet marketers are knocking their heads to devise the right SMO strategy for the businesses. A point that every internet marketers ought to remember is that each business is unique and it is crucial to document a strategy for each business.
Essentially, a perfect social media optimization strategy should focus on four simple steps
- Understand the audience trend
- Analyse your competitors
- Structure your goals and objectives
- Plot a route to mark your goals
- Measure your success
How to understand the audience trend?
To focus on social media marketing it is vital to recognize your audience. Understanding the audience is obligatory to collect the following information
- What type of products is the audience interested?
- Which age group of the audience is interested in products?
- From which demography does the audience come from?
- How many of your customers are returning?
- Customer’s positive and negative feedback?
If you are able to picture your audience behaviour, then you can go ahead to understand the performance of your competitors in social media.
Do you know how your competitors perform?
Social media optimization requires a brief research on your competitors which not only enables you to be aware of what your competitors do, it also helps in understanding what strategy works and you could incorporate their successful tactics in your business. As a first step, make a list of around 4-5 of your competitors. Analyse the social networks which your competitors focus. Take a note of the count of their page likes or followers, posting frequency, posting time and the engagement they get for a post. A significant part is to understand their content strategy which includes the type and context of the content.
Structure your goals and objectives
Once you have understood your audience and competitors you can go about setting your business goals. It is always appreciable to set goals that are attainable. Let’s explore the few goals you can set for the social media optimization of your business
- Create Brand Awareness by posting exciting content thereby increasing the traffic, page followers and engagement
- Boost Brand Engagement by enabling your audience to share, like and comment on your posts.
- Drive Website Traffic by embedding the website links on your posts and track the clicks on your page, time spent, bounce rate, the action took etc.
- Evaluate the hashtags Performance by analysing which hashtags are associated with your brand most often used the hashtag, which hashtag made more engagement etc.
- Grow your revenue by generating quality leads and track your analytics to understand if your efforts are paying off.
Plan a route to mark your goals
Devising a perfect route aids in achieving your destination goals. Everyone is aware of the fact that the majority of people of all ages use Facebook, yet you have to focus on Facebook marketing only if you have come to a conclusion that your audience gets engaged to your brand through Facebook marketing. For instance, through initial analysis, if you have come to a conclusion that your audience is engaged most on Facebook, your social media optimization works if you focus on Facebook marketing.
Plan your route by dividing your actions into different phases. Initially, create brand awareness by posting exciting content. Then you can focus on video content which is widely getting popular with Facebook marketing. Creating visually appealing videos about your brand can attract your audience. Eventually, you can plan to conduct contests and offer giveaways to the audience to make users engaged. Make sure that you keep on interacting with your audience throughout your route.
Measure your success
For achieving a successful social media optimization you have to keep on analyzing your efforts. Making a right choice at the first step is a difficult task in SMO. Hence, tracking your activities enables you to understand what works and what doesn’t .This provides a room for improvement.
Now it’s your turn to build an effective social media marketing strategy that marks the better ROI for your business considering the actions recommended in the article. If you are looking for an effective social media marketing strategy for your business feel free to leave us a message and we will contact you.As a leading social media optimisation and social media marketing company we assure your business success.
The Rise and Opportunities of Digital Marketing in the Future
M
arketing is the technique of promoting a business, selling products etc. which comprises advertising by performing market research. The marketing strategy depends on the trends and the customers who use it. In the golden era, advertising is done through the radio. Eventually, the strategy transformed into television and newspaper advertising. Even now, many businesses heavily depend on television and newspaper advertising. However, in the present age, with the revolution of high-frequency internet usage regardless of age, gave birth to a new notion known as Digital Marketing.
Digital marketing is the process of promoting or selling products for a business through the Internet. Digital marketing begins to evolve in the late ’90s, yet it became so popular in recent years. Certainly, the future of marketing deeply relies on digital marketing and the marketing world will be ruled by Digital marketing until the discovery of the next technology broader than the internet.
Opportunities in Digital Marketing
With the marvellous growth of the digital marketing industry, the opportunities for educated professionals has become wider. Digital marketing service seems to be slowly budding in all the companies. Most of the web development companies now provide digital marketing services. Not only the companies dealing with web use digital marketing. Popular of companies begin to hire digital marketing professionals to promote their business itself. Apart from this digital marketing also paves a way to begin a career as blogger, freelancer, affiliate marketing etc.
Corporate Opportunities
To begin a career in the digital marketing industry initially, find the best digital marketing training centre which offers career-focused digital marketing courses. An extensive range of specializations is open in the digital marketing industry to start a career from fresher to experienced professionals. Mentioned below are the few specializations
- Digital Marketing Executive
- SEO Analyst
- Digital Marketing Strategist
- Content Writer
- Web Analyst
- Social Media Specialist
- AdWords Specialist
- Digital Marketing Manager
Openings in digital marketing do not limit to the above-mentioned positions. There is more and more to explore.
Become a Freelancer
Freelancing can be done as a part-time or full-time job. Sitting at your home, you can make a substantial sum of money by offering key services in SEO, social media management, content writing etc. You can register in freelancing websites like Fiverr, Upwork, Freelancer to get opportunities at your fingertips.
Blogger
Some carry out blogging as a passion and there are few who choose to blog as a full-time career. Only countable people have succeeded in carrying out blogging as a full-time career. It is always sensible to carry out blogging as a part-time or as a hobby, yet you can earn a decent sum over time.
YouTuber
You can also become a YouTuber by starting a YouTube channel. When your YouTube channel commences growing by receiving subscribers and views, you can make money by YouTube monetization. To gain a reputation, make sure that you pay attention to the quality of content and how to build an audience.
AdSense Revenue
In the internet world, to start a blog or a website is not an enormous thing. You can start a blog or a website, then perform SEO strategies on your blog or website. On driving the significant volume of traffic you can choose for Google AdSense to make money online by placing ads on your website. When a visitor performs an action through your website Ad, Google adds money to the advertiser’s account.
Affiliate Marketing
Affiliate marketing is the process of earning a commission by promoting the products of other people’s business. This requires a lot of research in affiliate programs. For eg: You find a product on Amazon and you liked it, you can promote it to others through your website and earn a commission for each sale you make.
How to kick-start a career in Digital Marketing?
- Select the best digital marketing training center which focuses on practical classes with real-time projects
- Read digital marketing blogs and keep you updated.
- Attend digital marketing workshops, events, webinars conducted in your city to expand your network.
- Start your own blog
- Research and practise makes you perfect in digital marketing
If you have made your mind to begin your career in digital marketing and if you require a real-time practical Digital marketing training in Trivandrum, contact us for the professional guidance.