Advanced Digital Marketing Course Training Syllabus
Our industry experts designed this advanced digital marketing training syllabus. It aims to make you expert in all the essentials of digital marketing. We provide the most comprehensive and up-to-date digital marketing syllabus to our students.
At TechBound, you experience every digital marketing tool from a practising professional in the industry. Our students gain 100% hands-on experience by learning from managing live projects on real brands.
At the end of the digital marketing course, our students gain an industry experience certificate. We also provide our students with 100% placement assistance in the top digital corporations.
Digital Marketing Overview
Digital marketing is the process of promoting a business through the Internet. Understanding the fundamentals of digital marketing builds a strong knowledge base for implementing apt tactics in the future.
Digital Marketing Course Training Process
- Understanding the business and marketing strategies
- What is Digital Marketing?
- Digital Marketing Process
- Traditional Vs Digital marketing
- How digital marketing overcomes traditional marketing?
WordPress – Basics
The website is an indispensable element for Online branding. At present, WordPress is the most popular CMS and widely used for web development. Hence basic knowledge of WordPress is vital to implement accurate strategy.
Digital Marketing Course Training Process
- Understanding the terms web domain, web server and hosting
- Installation of WordPress
- Adding themes, widgets, and plugins
- How to manage posts?
- How to add pages and menu?
- Creating and managing user profile
Search Engine Optimization(SEO)
For a website to rank well in search engines, SEO plays an inevitable role. Proper SEO knowledge is mandatory for the appreciable improvement of the website’s visibility for organic search.
Digital Marketing Course Training Process
- Basic Concepts in SEO
- On-Page Optimization
- Selection of Domain
- Business Listing
- Keyword research
- Tuning heading, title and meta description
- Image Optimization
- Google indexing and crawling
- Robots.txt and XML Sitemap
- Off – Page Optimization
- Directory Submission
- Blog and forum commenting
- Article submission
- Bookmarking
- Building backlinks
- Do follow and No follow links
- Other Off page techniques
Google Advertising and PPC
Advertising is an effective strategy in Digital marketing to gain quick results. We provide advanced knowledge in PPC strategies for achieving a better Return On Investment (ROI).
Digital Marketing Course Training Process
- Introduction to Online advertising
- Understanding organic and paid search results
- Google, Bing and Yahoo ads
- Creating Ads account
- Setting up PPC campaign
- Calculation Click-through-rates
- Setting up different types of ads
- Selection of keywords
Web Analytics
- Expert knowledge in web analytics is required to track the behavior of targeted audience. We cover all the latest strategies and techniques which suit the current industry trends.
- Google Ads targeting, bidding, and budgeting
- Monitoring performance and conversion tracking
- Remarketing
Digital Marketing Course Training Process
- Digital strategy and planning
- Google Analytics
- Google Search Console
- Interpreting data from analytics
- Tracking Paid results
- Tracking ROI
- A/B Testing
- Report generation
Social Media Marketing
Performing several actions in Social media drives referral traffic and engagement to the website. Acquiring practical knowledge in social media by understanding the latest technologies and strategies helps to implement result-oriented approaches.
Digital Marketing Course Training Process
- Concepts of SMO and SMM
- Facebook, Twitter, LinkedIn, Instagram, Youtube Optimization
- Tumblr
- Adding and Sharing posts
- Facebook, Twitter, LinkedIn, Pinterest, Instagram &Youtube ads
- Tracking the progress
- Reporting
- Remarketing
Email and Affiliate Marketing
Most of the companies are deploying email marketing to create a communication medium and thereby generating the leads. Our email and affiliate marketing training session segments to develop a marketing strategy for your business and career.
Digital Marketing Course Training Process
- Email marketing ideas and techniques
- Copywriting
- Newsletter Campaign
- Affiliate marketing
In Conclusion
Through these digital marketing course modules, brands have created sound digital marketing strategies. By mastering all the mentioned digital marketing modules, you can reshape yourself into a successful digital marketer.
If you wish to learn digital marketing, We can help you carve out a profitable career in just under 4 months through our Advanced digital marketing program.
Lastly, if you have any doubts about the digital marketing course syllabus, feel free to leave a comment below.
